Focused on growing your online community? Looking to grow and monetize your audience? Hear from media and audience development veterans Tom Gierasimczuk and Dan Seaman to learn how you can…
Jesse MoeinifarOctober 13, 2016
There is a definitive correlation between user engagement and conversion. As a user becomes increasingly engaged, they are more willing to pay for a digital publishers content or services. More importantly, users…
Jesse MoeinifarSeptember 17, 2016
INMA recently released Big Data for Media 2.0: Going Data-First to continue this discussion. We have summarized the report and highlighted our top five takeaways for digital publishers: 1. Big Data is…
Jesse MoeinifarAugust 3, 2016
Digital content curator, Tracey Todd plays a leading role at the National Institute for Civil Discourse to encourage a social media environment where US citizens can connect, have civil dialogues,…
Jesse MoeinifarJuly 27, 2016
While most media organizations are focused on harnessing the value of audience engagement, many are wrestling with how best to manage growing and established communities. Communities have long been plagued by…
Jesse MoeinifarJuly 23, 2016
Viafoura has developed Automated Moderation and enhanced community and user management features to help media organizations better manage online communities by eliminating trolls and increasing engagement. More than just blocking…
Dan SeamanJuly 19, 2016
Video commenting. That’s right - we offer it. With all of the recent buzz about Facebook’s video commenting, we just wanted to remind you who did it first! It was…
Miranda FeaseyJune 29, 2016
Penny Riordan Director of Digital Content Partnerships at GateHouse Media Katie Steiner Communication Associate at Engaging News Project share their best practices for commenting, engagement, and beyond Q: How do you…
Jesse MoeinifarJune 27, 2016
Watch the webinar on demand now — featuring Penny Riordan, Director of Digital Content Partnerships from GateHouse Media, Katie Steiner, Communication Associate from the Engaging News Project, and Dan Seaman, Product Director from Viafoura.…
Jesse MoeinifarJune 24, 2016
To help with your next mission (and story!) we’ve created a checklist to help with Operation Audience Engagement. Follow these steps to reach the next level: Build your Business Case…
Miranda FeaseyJune 14, 2016
Now, the rules of engagement and monetization are moving beyond moment-based metrics towards attention-based metrics. This shift has brought analytics platforms to the forefront to navigate these deep waters. What’s…
Dan SeamanMay 17, 2016
Up until recently, media companies relied heavily on metrics like pageviews and monthly uniques to measure reach, but the industry is shifting its focus beyond these moment-based metrics and zeroing…
Jesse MoeinifarMay 17, 2016
Keep this infographic handy for tips on how to engage your audience like never before! Learn why focusing on attention time and making the business case for engagement are key…
Miranda FeaseyMay 16, 2016
Watch the webinar on demand now — featuring Engaged Journalism author Jake Batsell and Dan Seaman, Product Director at Viafoura. The Future of Engaged Journalism webinar will explore the following topics: Key…
Jesse MoeinifarApril 26, 2016
Jake Batsell Author of Engaged Journalism, Digital Journalism Professor, SMU, shares his thoughts on the media business today and what the future of engaged journalism will look like. Q: How…
Jesse MoeinifarApril 19, 2016
You’ve heard it before: "Don’t Read The Comments." It’s a common online mantra that is gaining traction. In fact, over the past year, several major Canadian publications such as the…
Jesse MoeinifarFebruary 8, 2016
We all know clickbait — “content whose main purpose is to encourage visitors to click on a link to a particular webpage” -- doesn’t help in growing audiences. When you…
ViafouraJanuary 11, 2016
In a study done by Pew Research Center in 2010, 37% of internet users in the U.S. participated in the creation of news by commenting, social sharing and emailing. For…
Dan SeamanJanuary 11, 2016
Audience Czars, Gurus, Specialists, Managers... Call them what you will, but audience development professionals are all the rage in the industry right now, and with good reason. As Jake Batsell…
ViafouraJanuary 6, 2016
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