Last Updated: February 13, 2020 There once was a time when the cookie was all-powerful, drastically changing the advertising and media industries. But the cookie’s time is passing, and publishers…
Jesse MoeinifarJune 25, 2019
Sometimes the solution to a complicated problem means thinking outside the box. Or outside the country. Just ask Patrick Logue, the digital editor of the Irish Times. Logue joined the…
Barbara BettsJune 19, 2019
If you want an insightful, well-researched perspective on the evolution of news media, Grzegorz Piechota is a good place to start. A researcher at the University of Oxford and Harvard…
Barbara BettsMay 30, 2019
The Philadelphia Inquirer gave Kim Fox a big job: help transform it into an audience-first news organization. Sure, lots of newspapers advertise themselves as community focused, but for the Inquirer…
Barbara BettsMay 24, 2019
Toronto, May 21, 2019: The Dallas Morning News, one of America’s most distinguished media brands, has adopted Viafoura’s Automated Moderation service to power its commenting sections. The new platform will…
ViafouraMay 21, 2019
There’s a contradiction in fast-growing North American cities. At a time when small- and mid-sized urban centers are growing rapidly, residents are also feeling increasingly disconnected and isolated. “It’s because…
Barbara BettsApril 25, 2019
To help quantify the impact a registered user has on KPIs like pageviews, return visits, and time spent, Viafoura compared the behaviors of several million users in two groups: registered…
Jesse MoeinifarDecember 14, 2018
20 Minutes – média français de référence détenu par les groupes Rossel et Ouest France – s’associe à Viafoura pour la gestion de ses commentaires dans le but d’améliorer l’engagement…
ViafouraNovember 26, 2018
20 Minutes – a leading newspaper published across France by Rossel and Ouest France Group – have partnered with Viafoura to launch real-time conversations and improve engagement for their audience of…
ViafouraNovember 26, 2018
Unfortunately, that’s not the typical path of users today. Inundated with options and slow to trust any given content site, most take a longer journey toward subscription, if they get…
Jesse MoeinifarNovember 5, 2018
As media companies look to differentiate their offerings, diversify revenue streams and focus on their readers, many are choosing to push their premium content behind paywalls – available only to…
Jesse MoeinifarNovember 2, 2018
Imperative in today’s digital media environment, the right engagement strategy will provide you with the insights you need to build out your company’s vision for loyalty and growth. Whether you’re…
Jesse MoeinifarOctober 17, 2018
The rise of digital media has changed the way audiences engage, altering the path to success for media providers, while creating new priorities for their advertisers and contributors at the…
Jesse MoeinifarOctober 9, 2018
The benefits of an engaged audience are clear. After all, it’s the most engaged users that keep coming back to your site. They connect with journalists, community members and content…
Jesse MoeinifarSeptember 27, 2018
Audiences want instant access. That means when sports journalists are reporting on a game, sports fans want to be right there with them and discuss the game as it happening…
Jesse MoeinifarSeptember 14, 2018
Viafoura – a leading provider of engagement cloud solutions specifically built for news publishers and media companies – today announced the launch of Conversations.
ViafouraAugust 31, 2018
Live blogging has become a popular and the preferred way to stream real-time news coverage around a live event to engage an audience in a centralized spot. Live Stories give…
Barbara BettsAugust 10, 2018
Viafoura – a leading provider of engagement cloud solutions specifically built for news publishers and media companies – today announced the launch of Conversations.
Barbara BettsAugust 2, 2018
Trust. In today’s media environment, it’s the cornerstone to growing a loyal community of registered users and paid subscribers. Users today crave a direct relationship at the source of information,…
Barbara BettsJuly 6, 2018
With the prevalence of online trolls, some organizations have put up their hands and given up on the comment section. But doing so, even temporarily, has major drawbacks for organizations...
Dan SeamanJune 14, 2018
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