Viafoura is deeply committed to ensuring our products are accessible to all users. Our dedication to creating universally usable experiences is core to our approach to product development. This commitment…
ViafouraJuly 27, 2023
We are excited to announce the launch of Viafoura's digital experience platform on Healthing.ca, a vertical of Postmedia Network dedicated to delivering trusted health information and fostering a supportive community!…
ViafouraJuly 19, 2023
We are pleased to announce that in the latest G2 Summer 2023 Report, Viafoura has once again been recognized as a High Performer across the Online Community Management & Commenting…
ViafouraJune 29, 2023
Endeavor Business Media is a business-to-business media company operating 80+ media brands and 40+ events, including conferences and exhibitions. Their mission is to create meaningful connections that help businesses attract…
Barbara BettsMay 4, 2023
Recirculation: a real-time metric that compares the number of visitors to a page to the number of users who move from that content to another page. Why is recirculation a…
Madeleine WhiteApril 25, 2023
2023 is a year where success will all come down to the bottom line. Ad revenues and subscription rates are under pressure as the economy teeters on the brink of…
Mark ZoharApril 20, 2023
The challenge of elevating the reader relationship from casual to actively engaged subscribers is common. When paired with also building a robust, insightful data repository that can provide a unified…
Barbara BettsApril 19, 2023
As Trust & Safety move to the forefront of legislative assemblies around the world , creating an online community that is a safe space for all is more important than…
Leigh AdamsApril 18, 2023
Pulling together analytics aggregated across a sample of Pugpig’s 350+ media brands and augmented with industry data, the report shares valuable insights into how readers are consuming content (particularly on…
Madeleine WhiteApril 8, 2023
This article wrapped up: The value proposition canvas helps you define your customer's profile and pair this with your product/service to ensure your premium offers provide value The Golden Circle…
Madeleine WhiteApril 4, 2023
2022 saw publishers working to convince customers they’re worth the money. From content bundles to exclusive newsletters and podcasts, the subscription market is having to evolve. This is an extract…
Peter HoustonMarch 21, 2023
The emergence of artificial intelligence, in particular the recent advances in large language models (LLMs), has the potential to revolutionize the way media organizations produce content and engage with their…
Dan SeamanMarch 16, 2023
If your current digital experience platform (DXP) isn’t serving your community — or rather, is not enabling your organisation to serve, sustain, and expand your community — then it’s not…
Leigh AdamsMarch 14, 2023
Midland News Association Media (MNA Media) is one of Britain’s largest independent, regional news companies with a reach of over one million readers every week in print and online. It…
Barbara BettsMarch 9, 2023
This article wrapped up: Conversion rate is a valuable metric for publishers, but it doesn’t allow you to take into consideration the all-important engagement prior to the paywall (something that’s…
Madeleine WhiteMarch 7, 2023
Focused on bridging the gap between the intelligence community and the general public through short-form content, Atlas News covers everything from geo-politics to conflict. While Atlas News is a digital…
Barbara BettsMarch 1, 2023
icimédias is a group of 22 newspapers serving seven major regions of Quebec and Ontario, Canada: Chaudière-Appalaches, Estrie, Haut-Richelieu, Mauricie, Thetford, Victoriaville and Cornwall. They are the voice of thousands…
Barbara BettsFebruary 28, 2023
If nothing else, one positive element that emerged from the pandemic is a renewed focus on mental health and wellness. From one week to the next, people worldwide became recluses,…
Rebecca AlterFebruary 28, 2023
There is a direct correlation between engagement and revenue – as a user becomes increasingly engaged in your content, they yield gradually more revenue to your business: More page views for advertising…
Madeleine WhiteFebruary 21, 2023
It’s very easy for publishers to lose sight of the fact that the readers who consume the content they produce are, in fact, individuals. As much as publishers want to…
Mark ZoharFebruary 14, 2023
The emergence of artificial intelligence, in particular the recent advances in large language models (LLMs), has the potential to revolutionize the way media organizations produce content and engage with their…
Dan SeamanMarch 16, 2023
This article wrapped up: Conversion rate is a valuable metric for publishers, but it doesn’t allow you to take into consideration the all-important engagement prior to the paywall (something that’s…
Madeleine WhiteMarch 7, 2023
There is a direct correlation between engagement and revenue – as a user becomes increasingly engaged in your content, they yield gradually more revenue to your business: More page views for advertising…
Madeleine WhiteFebruary 21, 2023
It’s very easy for publishers to lose sight of the fact that the readers who consume the content they produce are, in fact, individuals. As much as publishers want to…
Mark ZoharFebruary 14, 2023
In its most simplest form, there are 2 steps to convert audiences into revenue: Engagement – unlocking the revenue potential of your audience Conversion – activating this potential to gradually increase revenue…
Madeleine WhiteFebruary 7, 2023
It's an age-old problem for publishers. How do you get casual readers to become loyal subscribers? Let’s first consider how publications strayed from reader engagement to understand the answer to…
Laura LewisJanuary 24, 2023
Selecting the right content management system (CMS) for your business is vital to support your storytelling and community development initiatives. Having the right CMS influences the entire content strategy for…
Barbara BettsJanuary 5, 2023
There’s an old marketing rule of thumb that successful companies emulate. It costs 5x more to acquire new customers than to retain existing ones. Companies that heavily invest in retention…
Leigh AdamsDecember 22, 2022
It’s a publisher’s dream to view the analytics on recently published content, especially when the data shows a healthy volume of pageviews and reader engagement. The data validates that the…
Gary ParkinsonNovember 24, 2022
When it comes to holding live events, a seamless user experience is paramount. People have come to your platform to engage with its content, event coverage, and to interact with…
Barbara BettsOctober 20, 2022
The majority of media companies know that having an abundance of user data at their fingertips will allow their businesses to flourish. In fact, publishers need rich user data to…
Rebecca AlterSeptember 6, 2022
Publishing in the digital age, not unlike advertising, has become a conversation between audiences and content providers. A conversation that’s full of opportunities to form substantial and lasting relationships, that…
Barbara BettsAugust 30, 2022
It’s the year 2022 and people now turn to devices for human connection. The internet has never been more social and with that constantly growing traffic comes a bounty of…
Kyah GreenAugust 12, 2022
If you’ve invested in an audience engagement solution, you’re probably well aware of how important the data you collect from the platform will be for the future performance of your…
Gary ParkinsonAugust 4, 2022
When a global emergency strikes, panic, dread and hopelessness can quickly settle in throughout the world, worsening the quality of life for entire populations. And lately, it seems as though…
Rebecca AlterJuly 18, 2022
If your media company’s monetizing its audience in any way or form, odds are, your registered users and subscribers are your biggest money-makers. Even so, the largest portion of your…
Rebecca AlterJune 15, 2022
As any moderator knows, trolling is more than just a nuisance. According to Leigh Adams, director of moderation services at Viafoura, ‘trolls become the vocal minority, and can quickly overtake…
Kyah GreenJune 14, 2022
When a person has a negative experience with a company, their most logical course of action is to cut off all interactions with that business. In the same sense, having…
Barbara BettsJune 6, 2022
DC Thomson, a leading UK-based media company serving news and entertainment to audiences worldwide, is working with Viafoura to bring positive, engaging experiences to its websites’ visitors. With support from…
Rebecca AlterMay 30, 2022
El Espectador is the oldest and most emblematic newspaper in Colombia. Founded in 1887 by Fidel Cano Gutiérrez in the city of Medellin, it has been a bastion of liberal…
Barbara BettsMay 30, 2022
As any moderator knows, trolling is more than just a nuisance. According to Leigh Adams, director of moderation services at Viafoura, ‘trolls become the vocal minority, and can quickly overtake…
Kyah GreenJune 14, 2022
Audience engagement managers have become a core component of publishing teams in newsrooms across the country. An audience engagement manager’s primary purpose is to manage how the audience evolves from…
Barbara BettsJune 7, 2022
When a person has a negative experience with a company, their most logical course of action is to cut off all interactions with that business. In the same sense, having…
Barbara BettsJune 6, 2022
El Espectador is the oldest and most emblematic newspaper in Colombia. Founded in 1887 by Fidel Cano Gutiérrez in the city of Medellin, it has been a bastion of liberal…
Barbara BettsMay 30, 2022
Perfil swaps Facebook Comments with Viafoura’s digital experience platform to boost business results
Perfil, one of Latin America’s most prominent newspaper and magazine publishers, has teamed up with Viafoura to improve the commenting experience for readers and subscribers on its website. Viafoura’s digital…
Barbara BettsMay 26, 2022
As a publisher, you’ve worked hard to create valuable and exciting content. You’ve likely worked even harder to funnel visitors to your site and turn them into paying users. Now…
Barbara BettsMay 20, 2021
Spotlight: A moderation strategy keeps your digital spaces safe, but should also include how to drive positive conversations Positive, active communities are lucrative for publishers 80% of all user registrations…
Maya CieszynskaApril 19, 2021
This cannot be overstated: the shift from a third-party to a first-party ecosystem will be challenging but it also presents the first opportunity in 20 years for publishers to reclaim…
Barbara BettsApril 9, 2021
Last week, Jack Dorsey auctioned off his first tweet — “just setting up my twittr” — for a whopping $2.9 million. Media company Time, Inc. also made news last week,…
Mark ZoharMarch 26, 2021
On March 3rd, Google shocked the advertising industry by announcing in a blog post that it will not support individual identifiers, such as hashed or encrypted email addresses, as an…
Mark ZoharMarch 22, 2021
Over the past few months, media organizations have had to endure one challenge after another. Some companies are now struggling to compensate for declining print and ad revenues sparked by…
Maya CieszynskaMarch 19, 2021
The days of social media companies profiting from publishers’ communities are over — and that’s a beautiful thing. Leaving behind the necessity to chase volume for ad impressions is pushing…
Mark ZoharMarch 11, 2021
2020 was undoubtedly the intersection of major health, political and social justice-related events. These life-changing crises activated wave after wave of misinformation and trolls, which, as many media professionals found,…
Maya CieszynskaDecember 18, 2020
Earning reader revenue isn’t a simple task in the media industry. Even with a paywall in place, those precious subscriptions won’t start pouring in on their own. Not unless your…
Jesse MoeinifarOctober 22, 2020
Third-party cookies are slowly disappearing from the internet. As a result, media companies are in a race against time to find and execute new strategies to collect user data. Gathering…
Dan SeamanOctober 8, 2020
The pandemic has completely changed life as we know it over the past few months. As consumers continue to social distance and limit their exposure to public places, their interests…
Jesse MoeinifarJuly 2, 2020
From the death of George Floyd and ongoing battles between police and protesters to the pandemic, the world is in a state of crisis. Throughout these challenges, media companies have…
Maya CieszynskaJune 18, 2020
At the moment, many publishers find themselves at a crossroads. They’re unsure if they should monetize high-performing pandemic content or offer it for free to support consumers (especially in light…
Rebecca AlterMay 14, 2020
Calling all fellow marketers: blacklisting coronavirus content for your advertisements is harmful to your business, your communities and the entire news industry. “News organizations are working tirelessly to provide reliable…
Jesse MoeinifarApril 16, 2020
With COVID-19 disrupting the world, the demand for news has never been greater. Newsrooms are being pushed to their limits as they test the most time-saving yet effective methods to…
Jesse MoeinifarApril 9, 2020
There is a direct correlation between engagement and revenue – as a user becomes increasingly engaged in your content, they yield gradually more revenue to your business: More page views for advertising…
Madeleine WhiteFebruary 21, 2023
In its most simplest form, there are 2 steps to convert audiences into revenue: Engagement – unlocking the revenue potential of your audience Conversion – activating this potential to gradually increase revenue…
Madeleine WhiteFebruary 7, 2023
It's an age-old problem for publishers. How do you get casual readers to become loyal subscribers? Let’s first consider how publications strayed from reader engagement to understand the answer to…
Laura LewisJanuary 24, 2023
There’s an old saying in marketing that “it costs more to attract a new customer than to retain an existing one.” Some studies have shown it can cost up to…
Barbara BettsDecember 1, 2022
This was originally posted on INMA. If your current Digital Experience Platform(DXP) isn’t serving your community, or rather, is not enabling your organization to serve, sustain, and expand your community,…
Leigh AdamsOctober 13, 2022
Media companies, like all brands, are looking to build recognition and trust by publishing user-generated content. However, publishing this content isn’t risk-free: organizations need to ensure that users aren't publishing…
Barbara BettsOctober 4, 2022
If nothing else, one positive element that emerged from the pandemic is a renewed focus on mental health and wellness. From one week to the next, people worldwide became shut-ins…
Leigh AdamsSeptember 29, 2022
Over the past decade plus, we’ve seen social media evolve from a trend that kept people connected to arguably the most important and influential medium in modern society. More than…
Maya CieszynskaSeptember 27, 2022
When a global emergency strikes, panic, dread and hopelessness can quickly settle in throughout the world, worsening the quality of life for entire populations. And lately, it seems as though…
Rebecca AlterJuly 18, 2022
If your media company’s monetizing its audience in any way or form, odds are, your registered users and subscribers are your biggest money-makers. Even so, the largest portion of your…
Rebecca AlterJune 15, 2022
Audience engagement managers have become a core component of publishing teams in newsrooms across the country. An audience engagement manager’s primary purpose is to manage how the audience evolves from…
Barbara BettsJune 7, 2022
When a person has a negative experience with a company, their most logical course of action is to cut off all interactions with that business. In the same sense, having…
Barbara BettsJune 6, 2022
DC Thomson, a leading UK-based media company serving news and entertainment to audiences worldwide, is working with Viafoura to bring positive, engaging experiences to its websites’ visitors. With support from…
Rebecca AlterMay 30, 2022
El Espectador is the oldest and most emblematic newspaper in Colombia. Founded in 1887 by Fidel Cano Gutiérrez in the city of Medellin, it has been a bastion of liberal…
Barbara BettsMay 30, 2022
Perfil swaps Facebook Comments with Viafoura’s digital experience platform to boost business results
Perfil, one of Latin America’s most prominent newspaper and magazine publishers, has teamed up with Viafoura to improve the commenting experience for readers and subscribers on its website. Viafoura’s digital…
Barbara BettsMay 26, 2022
Monday April 25th, 2022, Twitter’s board accepted billionaire Elon Musk’s offer to buy the social media company and take it private. The announcement ends what can only be called a…
Barbara BettsApril 27, 2022
Spotlight: Trust in media is dwindling, with more than half of news consumers (58%) skeptical of media companies. Although 50% of people lose interest in content near toxic behavior, you…
Maya CieszynskaJune 25, 2021
Spotlight: Creating an effective, profitable subscription program is an ongoing journey. Subscription programs can fail from not building relationships with visitors, hitting unengaged visitors with a paywall message, forgetting to…
Maya CieszynskaMay 25, 2021
Growth — every media company strives to achieve it. And yet, many business strategies are unsuccessful in driving continuous, long-term growth. So what kind of growth tactics are the most…
Maya CieszynskaApril 1, 2021
Every digital audience is flowing with revenue-generating power. Whether that power remains untapped or is harnessed to grow your company depends on how well you can transform your audience into…
Barbara BettsFebruary 11, 2021
Many publishers experience challenges with enticing their digital readers to elevate their relationship from casual reader to actively engaged subscriber. The Daily Herald is a publisher zealously conquering this challenge.…
Barbara BettsFebruary 3, 2023
Publimetro, Mexico, is a daily newspaper currently focused on Chile, Colombia and Mexico. It is one of several Metro World News Media Group companies that cover 14 countries, and 7…
Barbara BettsJanuary 12, 2023
The New Daily is an online, non-paywalled, Australian digital news site that was founded in 2013. It features content such as breaking news, politics, finance, entertainment, lifestyle, sports, and weather…
Barbara BettsDecember 8, 2022
La Voz del Interior is a daily Spanish language newspaper edited and published in Córdoba, Argentina. La Voz is the leading daily in Córdoba, and one of the most significant…
Barbara BettsNovember 29, 2022
HotNewHipHop (HNHH) is an online publication that covers daily news about hip hop and pop culture, including streetwear, sports, and sneakers. In addition to its editorial news content, HotNewHipHop also…
Barbara BettsNovember 23, 2022
Digiday Media is a publisher known for its frank perspectives across its media brands which include Digiday, Glossy, Modern Retail and WorkLife. Their unapologetic dedication to delivering work that prioritizes…
Barbara BettsSeptember 19, 2022
News-Press & Gazette Company (NPG), a Midwestern American family owned and operated business, is a powerhouse in the broadcast television and newspaper industries. Having thrived in the ever evolving news…
Barbara BettsSeptember 7, 2022
Publishing in the digital age, not unlike advertising, has become a conversation between audiences and content providers. A conversation that’s full of opportunities to form substantial and lasting relationships, that…
Barbara BettsAugust 30, 2022
If you’ve invested in an audience engagement solution, you’re probably well aware of how important the data you collect from the platform will be for the future performance of your…
Gary ParkinsonAugust 4, 2022
When a global emergency strikes, panic, dread and hopelessness can quickly settle in throughout the world, worsening the quality of life for entire populations. And lately, it seems as though…
Rebecca AlterJuly 18, 2022
ACM, is comprised of more than 140 leading rural and regional news brands. ACM serves millions of people in every state and territory across Australia. Its mastheads include the Canberra…
Barbara BettsJune 27, 2022
DC Thomson, a leading UK-based media company serving news and entertainment to audiences worldwide, is working with Viafoura to bring positive, engaging experiences to its websites’ visitors. With support from…
Rebecca AlterMay 30, 2022
Perfil swaps Facebook Comments with Viafoura’s digital experience platform to boost business results
Perfil, one of Latin America’s most prominent newspaper and magazine publishers, has teamed up with Viafoura to improve the commenting experience for readers and subscribers on its website. Viafoura’s digital…
Barbara BettsMay 26, 2022
Viafoura Partners With One of North America’s Leading LGBTQ2-Focused Digital Publisher TORONTO, ON, October 15, 2020 — Viafoura, the leading audience engagement and community building company for digital media brands,…
Maya CieszynskaOctober 15, 2020
In a world where people can no longer attend in-person games, the value of online engagement is growing for sports fans.
Jesse MoeinifarJune 4, 2020
If you’re an organization that is knee-deep in the streaming wars, the one thing you should be laser-focused on to give yourself an edge over your competition is the very…
Jesse MoeinifarNovember 11, 2019
Toronto, May 21, 2019: The Dallas Morning News, one of America’s most distinguished media brands, has adopted Viafoura’s Automated Moderation service to power its commenting sections. The new platform will…
ViafouraMay 21, 2019
20 Minutes – média français de référence détenu par les groupes Rossel et Ouest France – s’associe à Viafoura pour la gestion de ses commentaires dans le but d’améliorer l’engagement…
ViafouraNovember 26, 2018
20 Minutes – a leading newspaper published across France by Rossel and Ouest France Group – have partnered with Viafoura to launch real-time conversations and improve engagement for their audience of…
ViafouraNovember 26, 2018
Toronto, May 18, 2018: Hoping to cement their position as the online destination for weather and weather-related news, Pelmorex started looking for new ways to build their audience and create…
Jesse MoeinifarMay 18, 2018
La Provence, the news website covering the latest in politics, lifestyle, and sports for the French regions of Marseille, Aix, Avignon, Vaucluse and Alpes, has partnered with Viafoura to launch…
Barbara BettsMarch 30, 2022
Viafoura announced today that Mike Munroe has been appointed as Chief Financial Officer. As CFO, Munroe will oversee Viafoura’s financial and revenue operations, and work with the leadership team on…
Barbara BettsMarch 14, 2022
The Blade, Toledo’s Pulitzer prize-winning source for daily online news, has partnered with Viafoura to launch a full suite of engagement solutions designed to boost readers’ interactions with the website.…
Barbara BettsMarch 3, 2022
As we watch the horrible events unfold in Ukraine, I would like to mention the critical importance of legitimate and trusted journalism, now more than ever. As we have all…
Jesse MoeinifarFebruary 25, 2022
La Nación, Argentina’s preeminent conservative newspaper, has launched Viafoura’s digital experience platform on its website, integrating the latter's industry-leading Conversations solution. Viafoura's Conversations will enable automated comment moderation on La…
Barbara BettsFebruary 7, 2022
Viafoura, the leading digital experience company for global media organizations, is pleased to announce that it has successfully completed the Service Organization Control (SOC) 2 Type 1 audit and achieved…
Barbara BettsJanuary 17, 2022
In pursuit of a new community-building partner, Grupo Clarín enlists the help of Viafoura to develop a highly active and lucrative digital audience.TORONTO, ON, Jul. 21, 2021 — Grupo Clarín,…
Barbara BettsAugust 19, 2021
En la búsqueda de un nuevo socio de ‘community-building', Grupo Clarín contrató los servicios de Viafoura para desarrollar una audiencia digital altamente activa y valiosa.TORONTO, ON, 21 de julio, 2021…
Barbara BettsAugust 19, 2021
The Independent is the latest publisher to replace its legacy commenting solution with Viafoura's industry-leading suite of engagement tools to gain reader insights, build trust and create a more civil…
Barbara BettsApril 21, 2021
Due to the pandemic, sports teams and media companies worldwide have an all-too-familiar challenge in common: They’re unable to engage with audiences in person. Organizations that want to grow and…
Barbara BettsMarch 4, 2021
Viafoura’s suite of solutions will enable LMC members to build audiences and increase revenue Toronto, November 11, 2020 — The Local Media Consortium (LMC), a strategic alliance of leading local…
Barbara BettsNovember 11, 2020
Viafoura Partners With One of North America’s Leading LGBTQ2-Focused Digital Publisher TORONTO, ON, October 15, 2020 — Viafoura, the leading audience engagement and community building company for digital media brands,…
Maya CieszynskaOctober 15, 2020
Toronto, June 11, 2020 — WordPress VIP, the leading provider of enterprise WordPress, has added Viafoura to its prestigious Technology Partnership program. As an established leader in building highly engaged…
Barbara BettsJune 10, 2020
Toronto, May 21, 2019: The Dallas Morning News, one of America’s most distinguished media brands, has adopted Viafoura’s Automated Moderation service to power its commenting sections. The new platform will…
ViafouraMay 21, 2019
20 Minutes – média français de référence détenu par les groupes Rossel et Ouest France – s’associe à Viafoura pour la gestion de ses commentaires dans le but d’améliorer l’engagement…
ViafouraNovember 26, 2018
20 Minutes – a leading newspaper published across France by Rossel and Ouest France Group – have partnered with Viafoura to launch real-time conversations and improve engagement for their audience of…
ViafouraNovember 26, 2018
This month’s winner of the Alliance’s New(s) Ideas contest, Viafoura Conversations promises to reinvent the way publishers are engaging with readers via comments, as well as facilitate real-time engagement with…
ViafouraOctober 29, 2018
Viafoura – a leading provider of engagement cloud solutions specifically built for news publishers and media companies – today announced the launch of Conversations.
ViafouraAugust 31, 2018
Viafoura – a leading provider of engagement cloud solutions specifically built for news publishers and media companies – today announced the launch of Conversations.
Barbara BettsAugust 2, 2018
If your product is subtly visible, like Viafoura’s is on the websites they power, you have a amazing mechanism for discovery. Buyers will naturally find your solution as they experience…
ViafouraJune 25, 2018
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