It's an age-old problem for publishers. How do you get casual readers to become loyal subscribers? Let’s first consider how publications strayed from reader engagement to understand the answer to…
Laura LewisJanuary 24, 2023
Publimetro, Mexico, is a daily newspaper currently focused on Chile, Colombia and Mexico. It is one of several Metro World News Media Group companies that cover 14 countries, and 7…
Barbara BettsJanuary 12, 2023
With over a decade of experience in the realm of publishing at The Globe and Mail, Shengqing Wu, Director of Data and Analytics at Viafoura, is uniquely positioned to provide…
Gary ParkinsonJanuary 12, 2023
Selecting the right content management system (CMS) for your business is vital to support your storytelling and community development initiatives. Having the right CMS influences the entire content strategy for…
Barbara BettsJanuary 5, 2023
There’s an old marketing rule of thumb that successful companies emulate. It costs 5x more to acquire new customers than to retain existing ones. Companies that heavily invest in retention…
Leigh AdamsDecember 22, 2022
The New Daily is an online, non-paywalled, Australian digital news site that was founded in 2013. It features content such as breaking news, politics, finance, entertainment, lifestyle, sports, and weather…
Barbara BettsDecember 8, 2022
It’s very easy for publishers to lose sight of the fact that the readers who consume the content they produce are, in fact, individuals. As much as publishers want to…
Gary ParkinsonDecember 8, 2022
There’s an old saying in marketing that “it costs more to attract a new customer than to retain an existing one.” Some studies have shown it can cost up to…
Barbara BettsDecember 1, 2022
La Voz del Interior is a daily Spanish language newspaper edited and published in Córdoba, Argentina. La Voz is the leading daily in Córdoba, and one of the most significant…
Barbara BettsNovember 29, 2022
It’s a publisher’s dream to view the analytics on recently published content, especially when the data shows a healthy volume of pageviews and reader engagement. The data validates that the…
Gary ParkinsonNovember 24, 2022
HotNewHipHop (HNHH) is an online publication that covers daily news about hip hop and pop culture, including streetwear, sports, and sneakers. In addition to its editorial news content, HotNewHipHop also…
Barbara BettsNovember 23, 2022
Let’s say you’ve effectively done all of the right things to acquire new subscribers. You’ve created really interesting content and pushed it out for your readers to consume. Before you…
Gary ParkinsonNovember 17, 2022
What’s your preferred experience with published content? Would you prefer a site that feeds you generic articles, or a publisher that knows how to personalize the content you see? The…
Barbara BettsNovember 10, 2022
One of the greatest challenges that publishers are facing the world over, is an ever-changing digital landscape. This new age of publishing comes with a wide range of demands; publishers…
Barbara BettsOctober 27, 2022
When it comes to holding live events, a seamless user experience is paramount. People have come to your platform to engage with its content, event coverage, and to interact with…
Barbara BettsOctober 20, 2022
This was originally posted on INMA. If your current Digital Experience Platform(DXP) isn’t serving your community, or rather, is not enabling your organization to serve, sustain, and expand your community,…
Leigh AdamsOctober 13, 2022
At the root of every digital publication is an inherent goal to educate, interest, and engage with the intended audience. By providing relevant and informative content to the end users,…
Barbara BettsOctober 11, 2022
Audience engagement managers know that a healthy comment section is a core component to building a healthy online community. With contentious political debates happening with greater frequency and more people…
Kyah GreenOctober 6, 2022
Media companies, like all brands, are looking to build recognition and trust by publishing user-generated content. However, publishing this content isn’t risk-free: organizations need to ensure that users aren't publishing…
Barbara BettsOctober 4, 2022
If nothing else, one positive element that emerged from the pandemic is a renewed focus on mental health and wellness. From one week to the next, people worldwide became shut-ins…
Leigh AdamsSeptember 29, 2022
Monday April 25th, 2022, Twitter’s board accepted billionaire Elon Musk’s offer to buy the social media company and take it private. The announcement ends what can only be called a…
Barbara BettsApril 27, 2022
La Provence, le site d’information de presse quotidienne régionale couvrant les Bouches-du-Rhône, le Vaucluse et les Alpes de Haute Provence, s’est associé à Viafoura afin de lancer la solution Conversations…
Barbara BettsMarch 30, 2022
The Blade, Toledo’s Pulitzer prize-winning source for daily online news, has partnered with Viafoura to launch a full suite of engagement solutions designed to boost readers’ interactions with the website.…
Barbara BettsMarch 3, 2022
In pursuit of a new community-building partner, Grupo Clarín enlists the help of Viafoura to develop a highly active and lucrative digital audience.TORONTO, ON, Jul. 21, 2021 — Grupo Clarín,…
Barbara BettsAugust 19, 2021
Spotlight With the right features and applications, live blogs can help publishers enhance their content strategies. ClickOnDetroit created a Vaccine Hunter live blog that generated a significant amount of engagement:…
Dan SeamanJune 14, 2021
Spotlight: To improve customer acquisition and subscriber retention, media organizations need to provide community members with value exchanges centered around their needs. Viafoura data highlights how customers can boost retention…
Barbara BettsMay 27, 2021
Spotlight: 66% of publishers worldwide are active in the eCommerce space right now. First-party data is key to creating relevant shoppable experiences. Publishers can serve up targeted on-site and off-site…
Maya CieszynskaApril 26, 2021
Due to the pandemic, sports teams and media companies worldwide have an all-too-familiar challenge in common: They’re unable to engage with audiences in person. Organizations that want to grow and…
Barbara BettsMarch 4, 2021
In what was perhaps one of Facebook’s most aggressive moves so far, the social media giant last week blocked all news content and links from its platform in Australia. All…
Mark ZoharFebruary 25, 2021
From the storming of Capitol Hill to the protests in 2020 against police brutality, tensions between civilians and authorities have led to dangerous clashes recently. And although it’s unfortunate, civil…
Jesse MoeinifarFebruary 19, 2021
Is your media organization struggling to identify the next steps it should take to create innovative and profitable digital experiences? To help you find some clarity, Viafoura President and COO…
Maya CieszynskaFebruary 5, 2021
For many, 2020 was a low point — especially with the pandemic, political turmoil and social injustices raging across the globe. These recent events have also sparked a set of…
Barbara BettsJanuary 28, 2021
2020 was disrupted by a deadly virus, shrinking budgets, nonstop work and misinformation, challenging even the most well-established media organizations. Thankfully, change is on the horizon. Media companies that have…
Barbara BettsJanuary 22, 2021
Ready your content moderators because 2.3 million active users — many of whom are eager to encourage violence, racism, antisemitism, antifeminism and conspiracy theories — have lost their home base…
Mark ZoharJanuary 19, 2021
Between an engaged website visitor and an unengaged visitor, which one do you think is more valuable to your community? You’ll probably find the answer to be obvious: An engaged…
Maya CieszynskaJanuary 14, 2021
For many newsrooms, the past few months have been a battlefield as resources strained under the pressure of tightened budgets and significant global events. News organizations that have survived until…
Maya CieszynskaJanuary 8, 2021
2020 was undoubtedly the intersection of major health, political and social justice-related events. These life-changing crises activated wave after wave of misinformation and trolls, which, as many media professionals found,…
Maya CieszynskaDecember 18, 2020
With the proper engagement and retention strategies in place, your audience has the power to sustain your media company financially. “Consumer revenue streams, including digital subscriptions and ticketed live events,…
Dan SeamanDecember 17, 2020
This year has been anything but ordinary thanks to the pandemic, the U.S. presidential election and rising awareness around racism. These unprecedented events have undoubtedly changed the way we all…
Maya CieszynskaDecember 11, 2020
Since the inception of digital media, building consumer loyalty has been important for brands everywhere. But as reader revenue becomes the key to sustaining media companies, industry professionals must now…
Barbara BettsDecember 3, 2020
Conjure up an effective plan to keep your registered users interested and active in your community.
Rebecca AlterNovember 29, 2019
Once you implement the right tools on your platform, you can engage your audience and ultimately grow your revenue.
Rebecca AlterNovember 21, 2019
If you’re an organization that is knee-deep in the streaming wars, the one thing you should be laser-focused on to give yourself an edge over your competition is the very…
Jesse MoeinifarNovember 11, 2019
With the decline of trust in social media advertising, media organizations are exploring new technologies — specifically on-site engagement tools that build audiences on their own platforms.
Dan SeamanNovember 1, 2019
Currently, the internet is littered with pirate sites that offer viewers free, often illegal access to TV shows, movies, live sports and music. These sites also include audience engagement solutions…
Barbara BettsOctober 25, 2019
A common misconception about online, live commenting tools has taken root within the internet. Want to take a guess as to what that might be? Let us give you a…
Rebecca AlterOctober 18, 2019
Just last week, Adam Hodgkins, the senior business development manager at Genius Sports Media, published an insightful article that dug into why audience engagement data on-site is the key to…
Rebecca AlterOctober 16, 2019
During the course of the last week, the media and publishing industry has been talking about some very important and thought-provoking issues: Publishers are scrambling to expand their revenue channels…
Rebecca AlterOctober 11, 2019
There are a number of engagement tools that publishers can leverage to build digital communities. Before you commit to any community engagement solution, we want to make sure you’re fully…
Barbara BettsSeptember 27, 2019
To help quantify the impact a registered user has on KPIs like pageviews, return visits, and time spent, Viafoura compared the behaviors of several million users in two groups: registered…
Jesse MoeinifarDecember 14, 2018
Imperative in today’s digital media environment, the right engagement strategy will provide you with the insights you need to build out your company’s vision for loyalty and growth. Whether you’re…
Jesse MoeinifarOctober 17, 2018
The benefits of an engaged audience are clear. After all, it’s the most engaged users that keep coming back to your site. They connect with journalists, community members and content…
Jesse MoeinifarSeptember 27, 2018
Engaged users increase your pageviews, time on site, and ultimately, revenue. But what is an engaged user exactly? Simply put, it’s a website visitor who...
Jesse MoeinifarJune 14, 2018
The GDPR, or General Data Protection Regulation, is the EU’s most recent attempt to create a harmonised data protection framework across all Member States. It aims at giving users more…
Barbara BettsApril 6, 2018
There's one question that we often hear: “Do you offer a revenue-share for ads that display within your commenting platform?” The answer is simple, we don’t. We believe your high-value…
Jesse MoeinifarApril 11, 2017
On August 20th, Mike Blinder (Owner & Publisher, Editor and Publisher Magazine) was joined in conversation by Leigh Adams (Director of Moderation Services, Viafoura) and Dustin Block (Audience Development Lead,…
Maya CieszynskaOctober 1, 2020
Toxic content — like spam, misinformation and posts from trolls — can be damaging to media companies for a host of reasons. As a result, publishers are gradually beginning to…
Rebecca AlterOctober 1, 2020
With over 2.7 billion active monthly users, Facebook has become a popular destination for media companies hoping to approach new audiences. But funneling time and money into Facebook feeds…
Jesse MoeinifarSeptember 10, 2020
This article was originally posted on INMA. Not all internet users have good intentions. Through misinformation and harassment, there are countless trolls online that cause the quality of conversations and…
Leigh AdamsAugust 13, 2020
Interested in joining a growing list of publishers — like Reach PLC, Tribune Publishing, Postmedia and Media News Group — who are leveraging Viafoura’s new performance-based pricing plan to scale…
ViafouraAugust 4, 2020
Racism has existed for centuries, and it’ll take the combined forces of thousands to scrub society of its ignorance and prejudices. But change won’t happen unless we all make an…
Rebecca AlterJuly 16, 2020
Do you believe every news story you come across on social media? With fabricated videos and accounts floating around social platforms, it can be extremely easy for misinformation to spread. …
Rebecca AlterJuly 9, 2020
Updated June 22, 2020. With trolls and toxicity running wild all over the internet, moderation has become practically mandatory for any publisher hoping to build and engage a profitable community.…
Leigh AdamsJune 22, 2020
In a world where people can no longer attend in-person games, the value of online engagement is growing for sports fans.
Jesse MoeinifarJune 4, 2020
News media organizations are in a constant state of transformation and reinvention. Whether they drive revenue through ads, memberships, metered access, hard paywalls and everything in between, the most successful…
Barbara BettsDecember 12, 2019
Conjure up an effective plan to keep your registered users interested and active in your community.
Rebecca AlterNovember 29, 2019
Once you implement the right tools on your platform, you can engage your audience and ultimately grow your revenue.
Rebecca AlterNovember 21, 2019
Before you continue on the path of subscriber decline, there are some steps you can take to flip the fate of your brand around.
Rebecca AlterNovember 18, 2019
This past week, the media industry has seen a lot of new approaches in tackling the challenges of the traditional subscription business model. Companies are getting creative and investing into…
Barbara BettsNovember 18, 2019
If you’re an organization that is knee-deep in the streaming wars, the one thing you should be laser-focused on to give yourself an edge over your competition is the very…
Jesse MoeinifarNovember 11, 2019
As the year 2020 draws closer to us, a wide range of new content forms and topics that consumers will want to engage with are emerging.
Barbara BettsNovember 8, 2019
With the decline of trust in social media advertising, media organizations are exploring new technologies — specifically on-site engagement tools that build audiences on their own platforms.
Dan SeamanNovember 1, 2019
During the last week of October, we saw the release of many new technologies that will forever impact the state of content delivery and how we consume content. We now…
Barbara BettsNovember 1, 2019
The last week has seen a flurry of activity around topics related to automated content moderation and product design as well as ways to develop communities and keep them engaged.…
Barbara BettsOctober 25, 2019
A common misconception about online, live commenting tools has taken root within the internet. Want to take a guess as to what that might be? Let us give you a…
Rebecca AlterOctober 18, 2019
Spanning the full network of Advance Local, Viafoura will power and moderate online engagement for regional websites owned by the media company. Specifically, Viafoura will provide real-time commenting and full service moderation in order to…
Jesse MoeinifarJanuary 18, 2018
Pelmorex Media Inc. owns some of the most popular weather-forecasting websites, apps, and television networks, including The Weather Network and MétéoMédia. With millions of weekly users, their websites faced unwanted…
Jesse MoeinifarJuly 20, 2017
In the RTDNA session, Commentary, Commenting and Diversifying Your Voices, our Head of Marketing, Allison Munro, moderated a conversation with news media executives from the Canadian Broadcasting Corporation (CBC) and…
Alexandra BaccellieriJune 11, 2017
Graham Media Group implements the Viafoura Viafoura Engagement Cloud across its seven digital properties to uphold its commitment to celebrating local communities and giving voice to the stories that matter.…
Barbara BettsApril 20, 2017
Viafoura would like to congratulate Graham Media's ClickOnDetroit for winning six awards at the recent Local Media Association’s Digital Innovation Awards ceremony including 1st place in Best Local Website. Taking…
ViafouraMay 24, 2018
Toronto, May 18, 2018: Hoping to cement their position as the online destination for weather and weather-related news, Pelmorex started looking for new ways to build their audience and create…
Jesse MoeinifarMay 18, 2018
Viafoura, a leader in real-time audience engagement and moderation solutions for media companies, announces it has been chosen by Philadelphia Media Network: Philly.com, the online hub for the Philadelphia Inquirer…
Jesse MoeinifarMay 7, 2018
We believe that your voices enhance our journalism every day. Your comments inform us, challenge us and inspire us to tell the stories you want to hear. We also believe…
ViafouraApril 27, 2018
Trolls. If you spend any time at all on the internet, you've encountered one. If you're a journalist on the web—especially a female journalist--trolls are part of your daily life.
ViafouraJanuary 31, 2018
Spanning the full network of Advance Local, Viafoura will power and moderate online engagement for regional websites owned by the media company. Specifically, Viafoura will provide real-time commenting and full service moderation in order to…
Jesse MoeinifarJanuary 18, 2018
People who consistently achieve the most in life are intentional about when they get out of bed and what they do in their first waking minutes.
ViafouraJanuary 15, 2018
Viafoura's Director of Product - Engagement Tools, Dan Seaman joined Shari Medini on the Push Pull Sales & Marketing podcast, where they discussed the importance of adapting to changing traditional…
Dan SeamanJanuary 11, 2018
On September 27, CBC is introducing a new moderation tool that uses an algorithm to review comments submitted to CBC.ca.
ViafouraDecember 4, 2017
Apple’s latest version of Safari in macOS High Sierra includes Intelligent Tracking Prevention, which prevents first-party cookies from being used in a third-party context beyond one day, and purges them…
ViafouraDecember 2, 2017
“When it comes to audience development, prioritizing engagement opportunities is critical to any strategy, but efforts should be focused on the value brought to your audience.”
ViafouraOctober 30, 2017
Real-time engagement solutions provider to host a supplementary webinar on GDPR's possible effects on media companies
ViafouraOctober 4, 2017
Webinar highlights best practices for driving engagement and embracing real-time metrics
ViafouraSeptember 20, 2017
Media companies can now seamlessly integrate Viafoura on mobile applications, ensuring consistent experiences across web and mobile TORONTO, Canada (September 11, 2017) - Viafoura, a leader in engagement, commenting and…
ViafouraSeptember 11, 2017
In this ongoing series, we ask executives, entrepreneurs and business leaders about mistakes that have shaped their business philosophy.
ViafouraSeptember 9, 2017
TORONTO (August 23, 2017): Viafoura, a leader in engagement, commenting and moderation tools, today announces the release of its upgraded Next Generation Engagement Cloud. Optimized to encourage audience participation, registration…
ViafouraAugust 23, 2017
Pelmorex Media Inc. owns some of the most popular weather-forecasting websites, apps, and television networks, including The Weather Network and MétéoMédia. With millions of weekly users, their websites faced unwanted…
Jesse MoeinifarJuly 20, 2017
RTDNA 2017: Fake News, Trolls and Diverse Commenting RTDNA 2017 Conference in Toronto For news broadcasters, the story doesn’t end when it’s published or aired. It’s just the beginning for…
ViafouraMay 24, 2017
Meet Viafoura at INMA World Congress INMA World Congress of News Media We’re excited to be heading to INMA World Congress 2017 to meet with the world's leading news media…
ViafouraMay 18, 2017
Missed MediaXchange? Key Insights for News Organizations Key Insights from mediaXchange 2017 Rain or shine, we knew mediaXchange in New Orleans would be a great success. The event attracts the…
Alexandra BaccellieriMay 16, 2017
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