Viafoura Blog

BlogCustomersNews

icimédias digital properties drive new levels of engagement with Viafoura

icimédias is a group of  22 newspapers serving seven major regions of Quebec and Ontario, Canada: Chaudière-Appalaches, Estrie, Haut-Richelieu, Mauricie, Thetford, Victoriaville and Cornwall. They are the voice of thousands…

Barbara BettsFebruary 28, 2023

Audience IntelligenceBlog

Putting the audience, data first can help media overcome news avoidance

If nothing else, one positive element that emerged from the pandemic is a renewed focus on mental health and wellness. From one week to the next, people worldwide became recluses,…

Rebecca AlterFebruary 28, 2023

BlogCommunityEngagement

Engagement strategy benchmarks for digital content producers

There is a direct correlation between engagement and revenue – as a user becomes increasingly engaged in your content, they yield gradually more revenue to your business: More page views for advertising…

Madeleine WhiteFebruary 21, 2023

Audience IntelligenceBlogEngagement

78% of consumers are loyal to brands that treat them as individuals

It’s very easy for publishers to lose sight of the fact that the readers who consume the content they produce are, in fact, individuals. As much as publishers want to…

Mark ZoharFebruary 14, 2023

BlogCommunityEngagement

From community to reader revenue: lessons to learn from The Independent and Reach PLC

In its most simplest form, there are 2 steps to convert audiences into revenue: Engagement – unlocking the revenue potential of your audience Conversion – activating this potential to gradually increase revenue…

Madeleine WhiteFebruary 7, 2023

BlogCustomersNews

Daily Herald brings vibrant, interactive communities to its digital property with Viafoura

Many publishers experience challenges with enticing their digital readers to elevate their relationship from casual reader to actively engaged subscriber. The Daily Herald is a publisher zealously conquering this challenge.…

Barbara BettsFebruary 3, 2023

Audience IntelligenceBlogCommunityEngagement

From anonymous to first-party: How to turn visitors into registered users and subscribers

It's an age-old problem for publishers. How do you get casual readers to become loyal subscribers? Let’s first consider how publications strayed from reader engagement to understand the answer to…

Laura LewisJanuary 24, 2023

CustomersFeatured NewsNews

Publimetro – engaging and growing new levels of community with Viafoura

Publimetro, Mexico, is a daily newspaper currently focused on Chile, Colombia and Mexico. It is one of several Metro World News Media Group companies that cover 14 countries, and 7…

Barbara BettsJanuary 12, 2023

BlogResearch

Data Trailblazing: An Interview with Viafoura’s Director of Data and Analytics

With over a decade of experience in the realm of publishing at The Globe and Mail, Shengqing Wu, Director of Data and Analytics at Viafoura, is uniquely positioned to provide…

Gary ParkinsonJanuary 12, 2023

BlogEngagement

After The Build: How To Realize ROI On Your CMS

Selecting the right content management system (CMS) for your business is vital to support your storytelling and community development initiatives. Having the right CMS influences the entire content strategy for…

Barbara BettsJanuary 5, 2023

BlogEngagement

How UGC Contributors Boost Retention And Registrations

There’s an old marketing rule of thumb that successful companies emulate. It costs 5x more to acquire new customers than to retain existing ones. Companies that heavily invest in retention…

Leigh AdamsDecember 22, 2022

BlogCustomersNews

The New Daily drives engagement, first-party data, and revenue diversification with Viafoura.

The New Daily is an online, non-paywalled, Australian digital news site that was founded in 2013. It features content such as breaking news, politics, finance, entertainment, lifestyle, sports, and weather…

Barbara BettsDecember 8, 2022

Audience IntelligenceBlog

Behind the Data: 78% Of Consumers Give Their Loyalty To Brands That Treat Them as Individuals

It’s very easy for publishers to lose sight of the fact that the readers who consume the content they produce are, in fact, individuals. As much as publishers want to…

Gary ParkinsonDecember 8, 2022

BlogCommunity

Loyalty Plays: The Next Era Of Retention

There’s an old saying in marketing that “it costs more to attract a new customer than to retain an existing one.” Some studies have shown it can cost up to…

Barbara BettsDecember 1, 2022

BlogCustomersNews

La Voz del Interior is driving enhanced engagement experiences and improved subscription volumes with Viafoura’s solutions

La Voz del Interior is a daily Spanish language newspaper edited and published in Córdoba, Argentina. La Voz is the leading daily in Córdoba, and one of the most significant…

Barbara BettsNovember 29, 2022

BlogEngagement

Funnel Functionality: Maximize Conversions From The Top Down

It’s a publisher’s dream to view the analytics on recently published content, especially when the data shows a healthy volume of pageviews and reader engagement. The data validates that the…

Gary ParkinsonNovember 24, 2022

BlogCustomersNews

HotNewHipHop focuses on showcasing artists and driving audience engagement with Viafoura

HotNewHipHop (HNHH) is an online publication that covers daily news about hip hop and pop culture, including streetwear, sports, and sneakers. In addition to its editorial news content, HotNewHipHop also…

Barbara BettsNovember 23, 2022

Audience IntelligenceBlog

New Data: 40% of Your Subscribers Are Sleeping On Your Content

Let’s say you’ve effectively done all of the right things to acquire new subscribers. You’ve created really interesting content and pushed it out for your readers to consume. Before you…

Gary ParkinsonNovember 17, 2022

Audience IntelligenceBlog

Data Is King: Personal Experiences Boost Conversions By 30%

What’s your preferred experience with published content? Would you prefer a site that feeds you generic articles, or a publisher that knows how to personalize the content you see? The…

Barbara BettsNovember 10, 2022

Audience IntelligenceBlog

Ad Revenue Directly Linked To Depth Of First-Party Data

One of the greatest challenges that publishers are facing the world over, is an ever-changing digital landscape.  This new age of publishing comes with a wide range of demands; publishers…

Barbara BettsOctober 27, 2022

Audience IntelligenceBlogCommunityEngagement

The benefits of hosting positive online interactions

When a person has a negative experience with a company, their most logical course of action is to cut off all interactions with that business. In the same sense, having…

Barbara BettsJune 6, 2022

BlogCommunityCustomersEngagement

DC Thomson enhances its audience growth strategy with Viafoura’s digital experience platform

DC Thomson, a leading UK-based media company serving news and entertainment to audiences worldwide, is working with Viafoura to bring positive, engaging experiences to its websites’ visitors. With support from…

Rebecca AlterMay 30, 2022

Audience IntelligenceBlogCommunityEngagementNews

El Espectador is driving meaningful engagement experiences with Viafoura

El Espectador is the oldest and most emblematic newspaper in Colombia. Founded in 1887 by Fidel Cano Gutiérrez in the city of Medellin, it has been a bastion of liberal…

Barbara BettsMay 30, 2022

Audience IntelligenceBlogCommunityCustomersEngagement

Perfil swaps Facebook Comments with Viafoura’s digital experience platform to boost business results

Perfil, one of Latin America’s most prominent newspaper and magazine publishers, has teamed up with Viafoura to improve the commenting experience for readers and subscribers on its website. Viafoura’s digital…

Barbara BettsMay 26, 2022

BlogCommunityEngagementNews

The Twitter takeover — another reason to build engaged and active communities on your owned and operated properties

Monday April 25th, 2022, Twitter’s board accepted billionaire Elon Musk’s offer to buy the social media company and take it private. The announcement ends what can only be called a…

Barbara BettsApril 27, 2022

EngagementNews

Le site d’information français La Provence adopte la solution Conversations de Viafoura pour enrichir son expérience utilisateur

La Provence, le site d’information de presse quotidienne régionale couvrant les Bouches-du-Rhône, le Vaucluse et les Alpes de Haute Provence, s’est associé à Viafoura afin de lancer la solution Conversations…

Barbara BettsMarch 30, 2022

EngagementNews

Readers of Toledo’s The Blade just made first contact with Viafoura’s AI-moderated commenting platform

The Blade, Toledo’s Pulitzer prize-winning source for daily online news, has partnered with Viafoura to launch a full suite of engagement solutions designed to boost readers’ interactions with the website.…

Barbara BettsMarch 3, 2022

EngagementFeatured NewsNews

Grupo Clarín Upgrades Its Audience Engagement Solution With Viafoura

In pursuit of a new community-building partner, Grupo Clarín enlists the help of Viafoura to develop a highly active and lucrative digital audience.TORONTO, ON, Jul. 21, 2021  — Grupo Clarín,…

Barbara BettsAugust 19, 2021

EngagementProduct

Mastering Live Blogs: Strategies That Drive Positive Results

Spotlight With the right features and applications, live blogs can help publishers enhance their content strategies.  ClickOnDetroit created a Vaccine Hunter live blog that generated a significant amount of engagement:…

Dan SeamanJune 14, 2021

Engagement

Become a Subscription-Building Powerhouse: Creating Value for Your Community

Spotlight: To improve customer acquisition and subscriber retention, media organizations need to provide community members with value exchanges centered around their needs.  Viafoura data highlights how customers can boost retention…

Barbara BettsMay 27, 2021

Engagement

Don’t Leave Your eCommerce Strategy Hanging: Why First-Party Data is Critical

Spotlight: 66% of publishers worldwide are active in the eCommerce space right now. First-party data is key to creating relevant shoppable experiences. Publishers can serve up targeted on-site and off-site…

Maya CieszynskaApril 26, 2021

EngagementNews

How Reach PLC Caused Sports Fan Engagement To Skyrocket Online

Due to the pandemic, sports teams and media companies worldwide have an all-too-familiar challenge in common: They’re unable to engage with audiences in person. Organizations that want to grow and…

Barbara BettsMarch 4, 2021

Engagement

After Facebook’s News Ban in Australia, Media Organizations Must Start Owning Their Audiences

In what was perhaps one of Facebook’s most aggressive moves so far, the social media giant last week blocked all news content and links from its platform in Australia. All…

Mark ZoharFebruary 25, 2021

Engagement

Here’s Why Live Blogs Are Critical for Covering Civil Unrest

From the storming of Capitol Hill to the protests in 2020 against police brutality, tensions between civilians and authorities have led to dangerous clashes recently. And although it’s unfortunate, civil…

Jesse MoeinifarFebruary 19, 2021

Engagement

How To Optimize Your Digital Community for Success

Is your media organization struggling to identify the next steps it should take to create innovative and profitable digital experiences?  To help you find some clarity, Viafoura President and COO…

Maya CieszynskaFebruary 5, 2021

CommunityEngagement

The Greatest Challenges in Media From 2020, Unpacked

For many, 2020 was a low point — especially with the pandemic, political turmoil and social injustices raging across the globe. These recent events have also sparked a set of…

Barbara BettsJanuary 28, 2021

Engagement

Four Exciting Reasons for Media Leaders To Be Optimistic About the Year Ahead

2020 was disrupted by a deadly virus, shrinking budgets, nonstop work and misinformation, challenging even the most well-established media organizations. Thankfully, change is on the horizon.  Media companies that have…

Barbara BettsJanuary 22, 2021

Engagement

What the End of Parler Means for Media Companies

Ready your content moderators because 2.3 million active users — many of whom are eager to encourage violence, racism, antisemitism, antifeminism and conspiracy theories — have lost their home base…

Mark ZoharJanuary 19, 2021

Engagement

The True Power of Your Engaged Users

Between an engaged website visitor and an unengaged visitor, which one do you think is more valuable to your community?  You’ll probably find the answer to be obvious: An engaged…

Maya CieszynskaJanuary 14, 2021

Engagement

These Three Actions Will Save Staff Time and Effort in the Newsroom

For many newsrooms, the past few months have been a battlefield as resources strained under the pressure of tightened budgets and significant global events.  News organizations that have survived until…

Maya CieszynskaJanuary 8, 2021

Audience IntelligenceBlogCommunityEngagement

You Got a Registered User, Now What?

Conjure up an effective plan to keep your registered users interested and active in your community.

Rebecca AlterNovember 29, 2019

Audience IntelligenceBlogCommunityEngagement

How Engagement Tools Can be Leveraged in the OTT Space

Once you implement the right tools on your platform, you can engage your audience and ultimately grow your revenue.

Rebecca AlterNovember 21, 2019

Audience IntelligenceBlogCommunityCustomers

The State of Consumers in the Streaming Wars (and How to Win Them Over)

If you’re an organization that is knee-deep in the streaming wars, the one thing you should be laser-focused on to give yourself an edge over your competition is the very…

Jesse MoeinifarNovember 11, 2019

Audience IntelligenceBlogCommunityEngagement

You Got New Engagement Tools, Now What?

With the decline of trust in social media advertising, media organizations are exploring new technologies ⁠— specifically on-site engagement tools that build audiences on their own platforms.

Dan SeamanNovember 1, 2019

Audience IntelligenceBlogEngagement

What We Can Learn From Pirate Sites

Currently, the internet is littered with pirate sites that offer viewers free, often illegal access to TV shows, movies, live sports and music. These sites also include audience engagement solutions…

Barbara BettsOctober 25, 2019

Audience IntelligenceBlogCommunityEngagement

Why People Hate Live Commenting, but Will Learn to Love It

A common misconception about online, live commenting tools has taken root within the internet. Want to take a guess as to what that might be? Let us give you a…

Rebecca AlterOctober 18, 2019

Audience IntelligenceBlogProduct

Audience Engagement Data is About to Amp up Sports Media

Just last week, Adam Hodgkins, the senior business development manager at Genius Sports Media, published an insightful article that dug into why audience engagement data on-site is the key to…

Rebecca AlterOctober 16, 2019

Audience IntelligenceBlogCommunityProduct

Week of Oct. 5th-11th: Your Media News Update

During the course of the last week, the media and publishing industry has been talking about some very important and thought-provoking issues: Publishers are scrambling to expand their revenue channels…

Rebecca AlterOctober 11, 2019

Audience IntelligenceBlogCommunityEngagement

The Key Engagement Tool Metrics Media Organizations are Losing Out On

There are a number of engagement tools that publishers can leverage to build digital communities. Before you commit to any community engagement solution, we want to make sure you’re fully…

Barbara BettsSeptember 27, 2019

Audience IntelligenceBlogEngagement

Registered Users: The First Step to Building an Audience Development Strategy

To help quantify the impact a registered user has on KPIs like pageviews, return visits, and time spent, Viafoura compared the behaviors of several million users in two groups: registered…

Jesse MoeinifarDecember 14, 2018

Audience IntelligenceBlogEngagement

Part III: Building Out an Audience Engagement Strategy

Imperative in today’s digital media environment, the right engagement strategy will provide you with the insights you need to build out your company’s vision for loyalty and growth. Whether you’re…

Jesse MoeinifarOctober 17, 2018

Audience IntelligenceBlogEngagement

Part I: The New Rules of Engagement (and Why They Matter)

The benefits of an engaged audience are clear. After all, it’s the most engaged users that keep coming back to your site. They connect with journalists, community members and content…

Jesse MoeinifarSeptember 27, 2018

Audience IntelligenceBlogCommunityEngagement

How Audience Engagement Tools Impact Revenue

Engaged users increase your pageviews, time on site, and ultimately, revenue. But what is an engaged user exactly? Simply put, it’s a website visitor who...

Jesse MoeinifarJune 14, 2018

Audience IntelligenceBlogProductResearch

When is the GDPR applicable to non-EU media companies?

The GDPR, or General Data Protection Regulation, is the EU’s most recent attempt to create a harmonised data protection framework across all Member States. It aims at giving users more…

Barbara BettsApril 6, 2018

Audience IntelligenceBlogProduct

Your Comment Section, Your Ads, Your Revenue

There's one question that we often hear: “Do you offer a revenue-share for ads that display within your commenting platform?” The answer is simple, we don’t. We believe your high-value…

Jesse MoeinifarApril 11, 2017

Community

Reality Check: Why Your Subscription Program May Be Failing

Spotlight:  Creating an effective, profitable subscription program is an ongoing journey. Subscription programs can fail from not building relationships with visitors, hitting unengaged visitors with a paywall message, forgetting to…

Maya CieszynskaMay 25, 2021

Community

Why Every Media Company Needs an Audience-First Business Strategy

Growth — every media company strives to achieve it. And yet, many business strategies are unsuccessful in driving continuous, long-term growth.  So what kind of growth tactics are the most…

Maya CieszynskaApril 1, 2021

Community

Do You Have What It Takes To Build a Thriving Digital Community?

Every digital audience is flowing with revenue-generating power. Whether that power remains untapped or is harnessed to grow your company depends on how well you can transform your audience into…

Barbara BettsFebruary 11, 2021

CommunityEngagement

The Greatest Challenges in Media From 2020, Unpacked

For many, 2020 was a low point — especially with the pandemic, political turmoil and social injustices raging across the globe. These recent events have also sparked a set of…

Barbara BettsJanuary 28, 2021

Community

Three Things Video-Streaming Platforms Are Doing Right

It seems as though every month or so, a new competitor joins the streaming wars. Even ordinary publishers, like Food 52, are stepping beyond the boundaries of text to create…

Dan SeamanOctober 15, 2020

Community

Moderation in a Time of Unprecedented Change Panel Discussion

On August 20th, Mike Blinder (Owner & Publisher, Editor and Publisher Magazine) was joined in conversation by Leigh Adams (Director of Moderation Services, Viafoura) and Dustin Block (Audience Development Lead,…

Maya CieszynskaOctober 1, 2020

Community

Attention Publishers: There’s More to Moderation Than Toxicity

Toxic content — like spam, misinformation and posts from trolls — can be damaging to media companies for a host of reasons. As a result, publishers are gradually beginning to…

Rebecca AlterOctober 1, 2020

Community

Why a Temporary Facebook Boycott Isn’t Enough

With over 2.7 billion active monthly users, Facebook has become a popular destination for media companies hoping to approach new audiences.    But funneling time and money into Facebook feeds…

Jesse MoeinifarSeptember 10, 2020

CommunityEngagement

All the Reasons Why Trolls Need to Be Moderated

This article was originally posted on INMA. Not all internet users have good intentions. Through misinformation and harassment, there are countless trolls online that cause the quality of conversations and…

Leigh AdamsAugust 13, 2020

BlogCommunityEngagementProduct

Announcing Viafoura’s New Performance-Based Pricing Plan — No License Fees. No Overage Fees. No-Brainer.

Interested in joining a growing list of publishers — like Reach PLC, Tribune Publishing, Postmedia and Media News Group — who are leveraging Viafoura’s new performance-based pricing plan to scale…

ViafouraAugust 4, 2020

Community

Publishers Have Power to Amplify Voices in the Black Lives Matter Movement

Racism has existed for centuries, and it’ll take the combined forces of thousands to scrub society of its ignorance and prejudices. But change won’t happen unless we all make an…

Rebecca AlterJuly 16, 2020

Community

Eight Times Social Media Destroyed Public Trust

Do you believe every news story you come across on social media? With fabricated videos and accounts floating around social platforms, it can be extremely easy for misinformation to spread. …

Rebecca AlterJuly 9, 2020

BlogCommunity

All the Different Types of Moderation for Your Digital Properties

Updated June 22, 2020. With trolls and toxicity running wild all over the internet, moderation has become practically mandatory for any publisher hoping to build and engage a profitable community.…

Leigh AdamsJune 22, 2020

BlogCommunityCustomersEngagement

The Importance of Engaging Sports Fans Online in a World Without In-Person Audiences

In a world where people can no longer attend in-person games, the value of online engagement is growing for sports fans.

Jesse MoeinifarJune 4, 2020

BlogCommunityEngagement

Newsrooms: The One Thing That Will Make or Break Subscriber Conversion Metrics

News media organizations are in a constant state of transformation and reinvention. Whether they drive revenue through ads, memberships, metered access, hard paywalls and everything in between, the most successful…

Barbara BettsDecember 12, 2019

Audience IntelligenceBlogCommunityEngagement

You Got a Registered User, Now What?

Conjure up an effective plan to keep your registered users interested and active in your community.

Rebecca AlterNovember 29, 2019

Audience IntelligenceBlogCommunityEngagement

How Engagement Tools Can be Leveraged in the OTT Space

Once you implement the right tools on your platform, you can engage your audience and ultimately grow your revenue.

Rebecca AlterNovember 21, 2019

BlogCommunityEngagement

You’ve Lost a Subscriber, Now What?

Before you continue on the path of subscriber decline, there are some steps you can take to flip the fate of your brand around.

Rebecca AlterNovember 18, 2019

BlogCommunityEngagement

Week of Nov. 9th-15th: Your Media News Update

This past week, the media industry has seen a lot of new approaches in tackling the challenges of the traditional subscription business model. Companies are getting creative and investing into…

Barbara BettsNovember 18, 2019

Audience IntelligenceBlogCommunityCustomers

The State of Consumers in the Streaming Wars (and How to Win Them Over)

If you’re an organization that is knee-deep in the streaming wars, the one thing you should be laser-focused on to give yourself an edge over your competition is the very…

Jesse MoeinifarNovember 11, 2019

CustomersEngagementNews

The Dallas Morning News Adopts Viafoura Automated Moderation Platform

Toronto, May 21, 2019: The Dallas Morning News, one of America’s most distinguished media brands, has adopted Viafoura’s Automated Moderation service to power its commenting sections. The new platform will…

ViafouraMay 21, 2019

CustomersNews

Viafoura accompagne 20 Minutes pour maximiser l’engagement des lecteurs grâce à la solution “Viafoura Conversations”.

20 Minutes – média français de référence détenu par les groupes Rossel et Ouest France – s’associe à Viafoura pour la gestion de ses commentaires dans le but d’améliorer l’engagement…

ViafouraNovember 26, 2018

CustomersNews

20 Minutes (Rossel and Ouest France Group) Commits to Audience Engagement with the Launch of Viafoura Conversations

20 Minutes – a leading newspaper published across France by Rossel and Ouest France Group –  have partnered with Viafoura to launch real-time conversations and improve engagement for their audience of…

ViafouraNovember 26, 2018

CustomersEngagementNews

Pelmorex Corp. Calls on Viafoura to Help Expand Active Community Membership By Over 50 Percent

Toronto, May 18, 2018: Hoping to cement their position as the online destination for weather and weather-related news, Pelmorex started looking for new ways to build their audience and create…

Jesse MoeinifarMay 18, 2018

BlogCustomersFeatured NewsNews

Philadelphia Media Network Taps Viafoura as Critical Technology Partner to Create a Brand Safe and Civil Community

Viafoura, a leader in real-time audience engagement and moderation solutions for media companies, announces it has been chosen by Philadelphia Media Network: Philly.com, the online hub for the Philadelphia Inquirer…

Jesse MoeinifarMay 7, 2018

BlogCustomersFeatured NewsNews

Advance Local selects Viafoura to power engagement and moderation

Spanning the full network of Advance Local, Viafoura will power and moderate online engagement for regional websites owned by the media company. Specifically, Viafoura will provide real-time commenting and full service moderation in order to…

Jesse MoeinifarJanuary 18, 2018

BlogCustomersFeatured News

Pelmorex Selects Viafoura to Bring Commenting Back to The Weather Network

Pelmorex Media Inc. owns some of the most popular weather-forecasting websites, apps, and television networks, including The Weather Network and MétéoMédia. With millions of weekly users, their websites faced unwanted…

Jesse MoeinifarJuly 20, 2017

BlogCommunityCustomersEngagement

CBC and The Weather Network Discuss Online Commenting

In the RTDNA session, Commentary, Commenting and Diversifying Your Voices, our Head of Marketing, Allison Munro, moderated a conversation with news media executives from the Canadian Broadcasting Corporation (CBC) and…

Alexandra BaccellieriJune 11, 2017

BlogCustomersNews

Viafoura helps empower Graham Media Group Online Communities

Graham Media Group implements the Viafoura Viafoura Engagement Cloud across its seven digital properties to uphold its commitment to celebrating local communities and giving voice to the stories that matter.…

Barbara BettsApril 20, 2017

News

How We Sell – Allison Munro, Head of Sales and Marketing, Viafoura

If your product is subtly visible, like Viafoura’s is on the websites they power, you have a amazing mechanism for discovery. Buyers will naturally find your solution as they experience…

ViafouraJune 25, 2018

News

ClickOnDetroit Wins Six Digital Innovation Awards Including Best Local Website

Viafoura would like to congratulate Graham Media's ClickOnDetroit for winning six awards at the recent Local Media Association’s Digital Innovation Awards ceremony including 1st place in Best Local Website. Taking…

ViafouraMay 24, 2018

CustomersEngagementNews

Pelmorex Corp. Calls on Viafoura to Help Expand Active Community Membership By Over 50 Percent

Toronto, May 18, 2018: Hoping to cement their position as the online destination for weather and weather-related news, Pelmorex started looking for new ways to build their audience and create…

Jesse MoeinifarMay 18, 2018

BlogCustomersFeatured NewsNews

Philadelphia Media Network Taps Viafoura as Critical Technology Partner to Create a Brand Safe and Civil Community

Viafoura, a leader in real-time audience engagement and moderation solutions for media companies, announces it has been chosen by Philadelphia Media Network: Philly.com, the online hub for the Philadelphia Inquirer…

Jesse MoeinifarMay 7, 2018

News

Philly.com introduces new commenting system

We believe that your voices enhance our journalism every day. Your comments inform us, challenge us and inspire us to tell the stories you want to hear. We also believe…

ViafouraApril 27, 2018

News

Q&A: Allison Munro, Head of Sales & Marketing, Viafoura

Trolls. If you spend any time at all on the internet, you've encountered one. If you're a journalist on the web—especially a female journalist--trolls are part of your daily life.

ViafouraJanuary 31, 2018

BlogCustomersFeatured NewsNews

Advance Local selects Viafoura to power engagement and moderation

Spanning the full network of Advance Local, Viafoura will power and moderate online engagement for regional websites owned by the media company. Specifically, Viafoura will provide real-time commenting and full service moderation in order to…

Jesse MoeinifarJanuary 18, 2018

News

Here’s How the Highest Achievers Start Their Days Differently Than Everyone Else

People who consistently achieve the most in life are intentional about when they get out of bed and what they do in their first waking minutes.

ViafouraJanuary 15, 2018

BlogEngagementFeatured News

Digital Engagement and Adapting to Change

Viafoura's Director of Product - Engagement Tools, Dan Seaman joined Shari Medini on the Push Pull Sales & Marketing podcast, where they discussed the importance of adapting to changing traditional…

Dan SeamanJanuary 11, 2018

News

Introducing a new moderation tool on CBC.ca

On September 27, CBC is introducing a new moderation tool that uses an algorithm to review comments submitted to CBC.ca.

ViafouraDecember 4, 2017

News

To Beat Intelligent Tracking Prevention You Must Attract Return Visitors

Apple’s latest version of Safari in macOS High Sierra includes Intelligent Tracking Prevention, which prevents first-party cookies from being used in a third-party context beyond one day, and purges them…

ViafouraDecember 2, 2017

News

MarTech Interview Series: Interview with Jesse Moeinifar, CEO, Viafoura

“When it comes to audience development, prioritizing engagement opportunities is critical to any strategy, but efforts should be focused on the value brought to your audience.”

ViafouraOctober 30, 2017

News

Viafoura Prepares for EU General Data Protection Regulation (GDPR), Showcases Technology at World Publishing Expo

Real-time engagement solutions provider to host a supplementary webinar on GDPR's possible effects on media companies

ViafouraOctober 4, 2017

News

Viafoura Hosts Audience Engagement Webinar for Media Companies, Featuring Insights from Colombia’s Leading and Oldest News Outlet, El Tiempo

Webinar highlights best practices for driving engagement and embracing real-time metrics

ViafouraSeptember 20, 2017

News

Viafoura launches mobile SDK, delivers engaging user experience on mobile devices

Media companies can now seamlessly integrate Viafoura on mobile applications, ensuring consistent experiences across web and mobile TORONTO, Canada (September 11, 2017) - Viafoura, a leader in engagement, commenting and…

ViafouraSeptember 11, 2017

News

If I knew then …with Jesse Moeinifar, Founder & CEO of Viafoura

In this ongoing series, we ask executives, entrepreneurs and business leaders about mistakes that have shaped their business philosophy.

ViafouraSeptember 9, 2017

NewsProduct

Viafoura Releases Next Generation Viafoura Engagement Cloud for Media Companies

TORONTO (August 23, 2017): Viafoura, a leader in engagement, commenting and moderation tools, today announces the release of its upgraded Next Generation Engagement Cloud. Optimized to encourage audience participation, registration…

ViafouraAugust 23, 2017

BlogCustomersFeatured News

Pelmorex Selects Viafoura to Bring Commenting Back to The Weather Network

Pelmorex Media Inc. owns some of the most popular weather-forecasting websites, apps, and television networks, including The Weather Network and MétéoMédia. With millions of weekly users, their websites faced unwanted…

Jesse MoeinifarJuly 20, 2017

News

RTDNA 2017: Fake News, Trolls and Diverse Commenting

RTDNA 2017: Fake News, Trolls and Diverse Commenting RTDNA 2017 Conference in Toronto For news broadcasters, the story doesn’t end when it’s published or aired. It’s just the beginning for…

ViafouraMay 24, 2017

Featured News

Meet Viafoura at INMA World Congress

Meet Viafoura at INMA World Congress INMA World Congress of News Media We’re excited to be heading to INMA World Congress 2017 to meet with the world's leading news media…

ViafouraMay 18, 2017