Viafoura Blog

BlogCommunity

Why Comment Moderation Vendors Need to go Above and Beyond to Protect Their Partners

Media companies, like all brands, are looking to build recognition and trust by publishing user-generated content. However, publishing this content isn’t risk-free: organizations need to ensure that users aren't publishing…

Barbara BettsOctober 4, 2022

BlogCommunity

Overcoming News Avoidance And Winning Back Your Audience

If nothing else, one positive element that emerged from the pandemic is a renewed focus on mental health and wellness. From one week to the next, people worldwide became shut-ins…

Leigh AdamsSeptember 29, 2022

BlogCommunity

What Traditional Media Companies Can Learn From Social Media Companies?

Over the past decade plus, we’ve seen social media evolve from a trend that kept people connected to arguably the most important and influential medium in modern society. More than…

Maya CieszynskaSeptember 27, 2022

Audience IntelligenceBlog

First-Party Data Or Social Media Advertising: Which To Use?

Companies all over the world spend millions of dollars on social media advertising. For many years, it’s been one of the best avenues for brands seeking to expand their reach…

Rebecca AlterSeptember 22, 2022

BlogCustomers

Digiday Media and Viafoura – a next level partnership with fresh content formats, engagement opportunities, and analytics upgrades

Digiday Media is a publisher known for its frank perspectives across its media brands which include Digiday, Glossy, Modern Retail and WorkLife. Their unapologetic dedication to delivering work that prioritizes…

Barbara BettsSeptember 19, 2022

BlogCustomers

NPG partners with Viafoura, bringing new life to its digital properties and audience communities

News-Press & Gazette Company (NPG), a Midwestern American family owned and operated business, is a powerhouse in the broadcast television and newspaper industries. Having thrived in the ever evolving news…

Barbara BettsSeptember 7, 2022

Audience IntelligenceBlogEngagement

Improving the value exchange: How to encourage users to give up their data

The majority of media companies know that having an abundance of user data at their fingertips will allow their businesses to flourish. In fact, publishers need rich user data to…

Rebecca AlterSeptember 6, 2022

Audience IntelligenceBlogCustomersEngagement

What is a value exchange moment?

Publishing in the digital age, not unlike advertising, has become a conversation between audiences and content providers. A conversation that’s full of opportunities to form substantial and lasting relationships, that…

Barbara BettsAugust 30, 2022

Audience IntelligenceBlogEngagement

Skip The Toll: How To Deal With Tech Savvy Trolls

It’s the year 2022 and people now turn to devices for human connection. The internet has never been more social and with that constantly growing traffic comes a bounty of…

Kyah GreenAugust 12, 2022

Audience IntelligenceCustomersEngagementResearch

Are You Getting The Best Value Out Of Your Engagement Tools?

If you’ve invested in an audience engagement solution, you’re probably well aware of how important the data you collect from the platform will be for the future performance of your…

Gary ParkinsonAugust 4, 2022

Audience IntelligenceCommunityCustomersEngagement

Why media companies need to act as community hubs in times of crisis

When a global emergency strikes, panic, dread and hopelessness can quickly settle in throughout the world, worsening the quality of life for entire populations. And lately, it seems as though…

Rebecca AlterJuly 18, 2022

BlogCustomersNews

ACM – propelling new levels of community engagement with Viafoura

ACM, is comprised of more than 140 leading rural and regional news brands. ACM serves millions of people in every state and territory across Australia. Its mastheads include the Canberra…

Barbara BettsJune 27, 2022

Audience IntelligenceBlogCommunityEngagement

Are you unlocking the hidden value of your anonymous users?

If your media company’s monetizing its audience in any way or form, odds are, your registered users and subscribers are your biggest money-makers. Even so, the largest portion of your…

Rebecca AlterJune 15, 2022

Blog

How software partners approach onboarding

A partnership with your solutions provider has a number of benefits. First and foremost, a partnership means your solutions provider has a vested interest in your success. You work together…

Barbara BettsJune 14, 2022

Audience IntelligenceBlogEngagement

Does your moderation team have the tools to spot the troll?

As any moderator knows, trolling is more than just a nuisance. According to Leigh Adams, director of moderation services at Viafoura, ‘trolls become the vocal minority, and can quickly overtake…

Kyah GreenJune 14, 2022

BlogFeatured NewsNews

SOC 2 Type 2 certification achieved, Viafoura completes the SOC compliance process

Viafoura, the leading digital experience company for global media organizations, is pleased to announce that it has successfully achieved Service Organization Control (SOC) 2 Type 2 certification. SOC 2 Type…

Barbara BettsJune 13, 2022

Audience IntelligenceBlogCommunity

Best Practices From A Data-Driven Audience Engagement Manager

Audience engagement managers have become a core component of publishing teams in newsrooms across the country. An audience engagement manager’s primary purpose is to manage how the audience evolves from…

Barbara BettsJune 7, 2022

Audience IntelligenceBlogCommunityEngagement

The benefits of hosting positive online interactions

When a person has a negative experience with a company, their most logical course of action is to cut off all interactions with that business. In the same sense, having…

Barbara BettsJune 6, 2022

BlogCommunityCustomersEngagement

DC Thomson enhances its audience growth strategy with Viafoura’s digital experience platform

DC Thomson, a leading UK-based media company serving news and entertainment to audiences worldwide, is working with Viafoura to bring positive, engaging experiences to its websites’ visitors. With support from…

Rebecca AlterMay 30, 2022

Audience IntelligenceBlogCommunityEngagementNews

El Espectador is driving meaningful engagement experiences with Viafoura

El Espectador is the oldest and most emblematic newspaper in Colombia. Founded in 1887 by Fidel Cano Gutiérrez in the city of Medellin, it has been a bastion of liberal…

Barbara BettsMay 30, 2022

Engagement

Where Consumer Loyalties Currently Lie in the Media Industry

Since the inception of digital media, building consumer loyalty has been important for brands everywhere. But as reader revenue becomes the key to sustaining media companies, industry professionals must now…

Barbara BettsDecember 3, 2020

Engagement

What You Can Learn From Your Audience’s Comments

Now that reader revenue is a priority for media organizations, online conversation tools have become critical for growing relationships between digital visitors and brands.  Discussion-based website tools can thoroughly engage…

Maya CieszynskaNovember 26, 2020

BlogEngagementProduct

Are You Prepared for the End of Gigya Comments?

In case you haven’t heard yet, Gigya — an identity management software company acquired by SAP — is currently in the process of shutting down several of its engagement tools,…

Barbara BettsNovember 25, 2020

Engagement

Four Reasons Why Consumers Will Pay for a Media Subscription

Subscriptions are, without a doubt, helping to sustain the media industry. As the number of people willing to pay for subscriptions grows, this revenue stream is becoming essential for any…

Maya CieszynskaNovember 19, 2020

Engagement

Four Addictive Ways Sports Companies and Teams Can Connect With Their Fanbases Online

Rather than filling up stadiums to cheer on their favorite players or teams, consumers are gradually becoming used to watching games from the comfort of their homes. As a result,…

Maya CieszynskaNovember 12, 2020

Engagement

Here’s How Successful Media Companies Listen to Their Community Members

Every media company is on a journey to win over and retain audience members. Whether companies are aware of it or not, each piece of content developed, employee hired and…

Maya CieszynskaNovember 5, 2020

Engagement

How Media Companies Can Make the Most of Their Election Day Coverage

National elections are notorious for creating ripples of tension and conflict throughout the public. But with political misinformation and uncertainty sure to be amplified by the pandemic, this year’s U.S.…

Barbara BettsOctober 29, 2020

Engagement

How Advertising Is Changing for Media Brands

Throughout the past few months, the media industry has faced a number of advertising-related challenges. As advertisers slashed marketing budgets and started blocking important keywords during the pandemic, businesses watched…

Dan SeamanSeptember 24, 2020

Engagement

Five Common Mistakes Media Companies Make That Lead to Subscriber Churn

Subscribers are helping to fund the media industry right now. And in order to maximize reader revenue, companies are working to perfect their subscription strategies. Juan Señor, president at a…

Dan SeamanSeptember 3, 2020

Engagement

What Sets a Community Apart From an Ordinary Audience Online?

Generally, media companies know that their success is dependent on their audience. The better they can meet the needs of consumers, the more their audience is likely to grow.  But…

Dan SeamanAugust 20, 2020

CommunityEngagement

All the Reasons Why Trolls Need to Be Moderated

This article was originally posted on INMA. Not all internet users have good intentions. Through misinformation and harassment, there are countless trolls online that cause the quality of conversations and…

Leigh AdamsAugust 13, 2020

BlogCommunityEngagementProduct

Announcing Viafoura’s New Performance-Based Pricing Plan — No License Fees. No Overage Fees. No-Brainer.

Interested in joining a growing list of publishers — like Reach PLC, Tribune Publishing, Postmedia and Media News Group — who are leveraging Viafoura’s new performance-based pricing plan to scale…

ViafouraAugust 4, 2020

Audience IntelligenceEngagement

Four New Types of Subscribers That Media Companies Can Target

The pandemic has completely changed life as we know it over the past few months. As consumers continue to social distance and limit their exposure to public places, their interests…

Jesse MoeinifarJuly 2, 2020

Engagement

This One Simple Action Will Change the Way You Connect With Video Viewers

As new over-the-top (OTT) media platforms continue to launch, consumers have an endless supply of streaming services to choose from. The abundant content libraries, personalized experiences and inexpensive subscriptions offered…

Rebecca AlterJune 25, 2020

Audience IntelligenceEngagement

Five Lessons Publishers Will Never Forget From This Global Crisis

From the death of George Floyd and ongoing battles between police and protesters to the pandemic, the world is in a state of crisis. Throughout these challenges, media companies have…

Maya CieszynskaJune 18, 2020

BlogCommunityCustomersEngagement

The Importance of Engaging Sports Fans Online in a World Without In-Person Audiences

In a world where people can no longer attend in-person games, the value of online engagement is growing for sports fans.

Jesse MoeinifarJune 4, 2020

Engagement

Quick and Easy Ways to Enhance Your Premium Subscription Experience

By now, your media company’s probably navigating the world of subscription revenue. So ask yourself this: Is the ‘premium’ experience you offer consumers in exchange for their subscription truly worth…

Maya CieszynskaJune 3, 2020

Engagement

New Data Showcases the Public’s Appetite for Online Engagement

At this time, media companies are facing some of the most pressing challenges they’ve encountered so far: shrinking advertising dollars, a strain on resources, endless misinformation and a shift to…

Jesse MoeinifarApril 27, 2020

Engagement

The Importance of Online Social Interactions for News Organizations Everywhere

As the coronavirus pushes millions of people into isolation, the internet is now one of the few tools people can use to connect with each other.  “Researchers have long understood…

Jesse MoeinifarApril 6, 2020

Engagement

Here’s How Sports Broadcasters Can Keep Fans Engaged Amid the Pandemic

Protective measures against COVID-19 are currently in full force around the world, causing all types of events and public areas to shut down. Among the businesses affected by closures, sports…

Rebecca AlterApril 1, 2020

BlogCommunity

Week of Oct. 19th-25th: Your Media News Update

The last week has seen a flurry of activity around topics related to automated content moderation and product design as well as ways to develop communities and keep them engaged.…

Barbara BettsOctober 25, 2019

Audience IntelligenceBlogCommunityEngagement

Why People Hate Live Commenting, but Will Learn to Love It

A common misconception about online, live commenting tools has taken root within the internet. Want to take a guess as to what that might be? Let us give you a…

Rebecca AlterOctober 18, 2019

BlogCommunityEngagement

Week of Oct. 12th-18th: Your Media News Update

The past seven days have seen a lot of chatter within the media and publishing industry. The many news stories and reports that have been revealed will have a significant…

Barbara BettsOctober 18, 2019

Audience IntelligenceBlogCommunityProduct

Week of Oct. 5th-11th: Your Media News Update

During the course of the last week, the media and publishing industry has been talking about some very important and thought-provoking issues: Publishers are scrambling to expand their revenue channels…

Rebecca AlterOctober 11, 2019

BlogCommunityProduct

Week of Sept. 28th-Oct. 4th: Your Media News Update

Over the last few days, industry experts have been buzzing about some interesting media news topics: Registration walls and opinion editorials are enabling publishers to drive higher traffic and capture…

Rebecca AlterOctober 4, 2019

Audience IntelligenceBlogCommunityEngagement

The Key Engagement Tool Metrics Media Organizations are Losing Out On

There are a number of engagement tools that publishers can leverage to build digital communities. Before you commit to any community engagement solution, we want to make sure you’re fully…

Barbara BettsSeptember 27, 2019

BlogCommunityEngagement

Enhancing Your Paywall: Why You Need a Conversion Strategy

In order to run a profitable media company, publishers know that audience engagement must be monetized. But relying on social media for advertising just isn’t cutting it anymore. With social…

Barbara BettsSeptember 6, 2019

BlogCommunityEngagement

Trust in Facebook is at an all-time low: Here’s how media companies can use that to their advantage

Facebook is addictive — for both consumers and advertisers. With over 1.5 billion users accessing Facebook on a daily basis, the social media giant has become a major source of…

Jesse MoeinifarAugust 13, 2019

BlogCommunity

Seven Tips That will Help Your Moderation Team Survive a National Election

One of the biggest challenges for publishers during a national election is, without a doubt, keeping conversations around their content civil and preventing misinformation from tarnishing their platforms. Whether your…

Rebecca AlterAugust 9, 2019

BlogCommunityEngagement

Want a Higher Reader Retention Rate? Look to Your Commenting Section

How do you get readers to stay on your site longer, read more articles and engage with your digital community? Earlier this year, we did a deep dive into three…

Barbara BettsJuly 29, 2019

BlogCommunityEngagement

The Connection Between Human Habit and Brand Loyalty

Naturally, humans are creatures of habit. We visit the same restaurants, stick to the same daily commute and speak to the same people on a regular basis. According to a…

Rebecca AlterJuly 10, 2019

BlogCommunityEngagement

How The Irish Times Uses Audience Data to Build Engaged Communities with Quality Content

Sometimes the solution to a complicated problem means thinking outside the box. Or outside the country. Just ask Patrick Logue, the digital editor of the Irish Times. Logue joined the…

Barbara BettsJune 19, 2019

BlogCommunityEngagement

INMA 2019 Story: Why journalism should sell a service — not a product

If you want an insightful, well-researched perspective on the evolution of news media, Grzegorz Piechota is a good place to start. A researcher at the University of Oxford and Harvard…

Barbara BettsMay 30, 2019

BlogCommunityEngagement

How The Philadelphia Inquirer is Building an Audience-First Newsroom

The Philadelphia Inquirer gave Kim Fox a big job: help transform it into an audience-first news organization. Sure, lots of newspapers advertise themselves as community focused, but for the Inquirer…

Barbara BettsMay 24, 2019

BlogCommunityEngagement

How Technology Unlocked Scale & Audience Engagement for One Local Media Organization

There’s a contradiction in fast-growing North American cities. At a time when small- and mid-sized urban centers are growing rapidly, residents are also feeling increasingly disconnected and isolated. “It’s because…

Barbara BettsApril 25, 2019

BlogCommunityEngagement

From Anonymous to Subscriber

Unfortunately, that’s not the typical path of users today. Inundated with options and slow to trust any given content site, most take a longer journey toward subscription, if they get…

Jesse MoeinifarNovember 5, 2018

BlogCommunityEngagement

What’s in a Premium Subscription?: Four Ways to Keep Your Subscribers Engaged

As media companies look to differentiate their offerings, diversify revenue streams and focus on their readers, many are choosing to push their premium content behind paywalls – available only to…

Jesse MoeinifarNovember 2, 2018

BlogCommunityEngagement

6 Steps for Using Live Conversations to Drive Membership and Loyalty

Audiences want instant access. That means when sports journalists are reporting on a game, sports fans want to be right there with them and discuss the game as it happening…

Jesse MoeinifarSeptember 14, 2018

BlogCommunityEngagement

Growing Trust Through Audience Engagement

Trust. In today’s media environment, it’s the cornerstone to growing a loyal community of registered users and paid subscribers. Users today crave a direct relationship at the source of information,…

Barbara BettsJuly 6, 2018

BlogCommunityEngagement

5 Ways to Decrease Trolling and Improve the Quality of Your Comments

With the prevalence of online trolls, some organizations have put up their hands and given up on the comment section. But doing so, even temporarily, has major drawbacks for organizations...

Dan SeamanJune 14, 2018

BlogCustomersNews

Viafoura helps empower Graham Media Group Online Communities

Graham Media Group implements the Viafoura Viafoura Engagement Cloud across its seven digital properties to uphold its commitment to celebrating local communities and giving voice to the stories that matter.…

Barbara BettsApril 20, 2017

Featured News

Connect with Viafoura at MediaXchange

New Orleans, a.k.a. the Big Easy, known for its tasty cuisine, fun nightlife, vibrant live-music, and the future of news—mediaXchange. Will you be there? Not attending mediaXchange? Don’t miss out…

Alexandra BaccellieriApril 19, 2017