Viafoura Blog

Blog

4 ways to know if the comment moderation solution you need is also aligned with your editorial brand

Choosing the right moderation solution can be challenging, and many organizations find that their current moderation solution isn't up to the standards of their brand. When your comment moderation solution…

Tim KearyApril 19, 2022

Blog

The difference between a vendor and a partner, and how this translates into sustainable audience growth

Many organizations that try to build their own user community run into the same problem; they pick a vendor rather than a trusted partner. It’s a mistake that means they…

Tim KearyApril 12, 2022

Blog

4 reasons to stop depending on social media for audience data and community building

Over-reliance on social media is one of the biggest mistakes that media companies make. Many brands spend so much time and money trying to develop content for social media even…

Tim KearyApril 5, 2022

EngagementNews

Le site d’information français La Provence adopte la solution Conversations de Viafoura pour enrichir son expérience utilisateur

La Provence, le site d’information de presse quotidienne régionale couvrant les Bouches-du-Rhône, le Vaucluse et les Alpes de Haute Provence, s’est associé à Viafoura afin de lancer la solution Conversations…

Barbara BettsMarch 30, 2022

Blog

5 ways engagement solutions can improve the quality of the conversations your audience is having

Online toxicity is something that nobody should have to put up with, whether they’re a visitor on your site or a member of your team who feels personally attacked and…

Tim KearyMarch 15, 2022

Blog

When you know more about your audience, you pave the way for growth

The more you understand your users, the more opportunity you have to grow your community of followers. And the more you grow your community, the more your business can ultimately…

Barbara BettsMarch 8, 2022

EngagementNews

Readers of Toledo’s The Blade just made first contact with Viafoura’s AI-moderated commenting platform

The Blade, Toledo’s Pulitzer prize-winning source for daily online news, has partnered with Viafoura to launch a full suite of engagement solutions designed to boost readers’ interactions with the website.…

Barbara BettsMarch 3, 2022

Blog

4 on-site experiences and engagement tactics you can use to gather data on your audience

Getting to know your audience is a long-term process. If you want to know what makes them tick, you need to convert anonymous users into known users before you can…

Tim KearyMarch 2, 2022

Blog

The top 5 reasons people don’t participate in a news brand’s comments section, and how to change their minds

Building an active user community goes far beyond adding a comments section to your site. If you want your audience to participate in the conversation, you need a strategy to…

Tim KearyFebruary 15, 2022

Blog

How to reclaim your audience from social media and build an engaged community on your owned and operated site

Your audience is a core part of your brand, so when you completely outsource your community to a third-party social media platform, you’re letting big tech take control of your…

Tim KearyFebruary 7, 2022

Blog

Why taking control of your community on your own platform is a much better alternative to social media

Imagine you’re the owner of a local store. I stroll in one day and tell you to let a group of nameless, faceless people somewhere far away decide how you…

Barbara BettsFebruary 7, 2022

Blog

Why turning off the comments is a threat, not a solution, for media companies

Trolls, spam and misinformation have given commenting spaces a bad reputation. Websites that are flooded with offensive and untrustworthy comments can lose the respect of advertisers and users. Publishers often…

Rebecca AlterFebruary 1, 2022

Blog

How to build a following around your journalists, your coverage, and your brand

Building a loyal following isn't a short-term effort. It's a long-term process that requires you to break down rich first-party data to identify the type of content that engages your…

Tim KearyJanuary 25, 2022

Blog

Why your community’s dialogue is the best resource for building a successful content strategy

Humans are innately social. Why else would Facebook have 2.89 billion active users each month?  But these experiences shouldn’t be limited to social media platforms. In fact, failing to support…

Rebecca AlterJanuary 18, 2022

Blog

How to grow your audience: 5 ways to stimulate subscriptions and registrations

While it’s easy to gauge the growth of your audience, it can be difficult to develop a clear portrait of who they are unless you have the right tools. Building…

Tim KearyJanuary 14, 2022

Blog

What the true lifetime value of your digital audience looks like

Every audience member is a valuable potential source of revenue for your media organization. However, some users offer more value than others throughout their lifetime as readers.  So which visitors…

Rebecca AlterJanuary 6, 2022

Blog

Fighting for time and attention: A glimpse into The Independent’s successful audience engagement strategy

The Independent has recently experienced quite a lot of success in growing its registered user base and engaging its audience with appealing digital experiences.  At WAN-IFRA’s Virtual World News Media…

Rebecca AlterDecember 13, 2021

Blog

Lessons from The Independent on the relationship between commenting tools and user registrations

While every media company’s journey toward growth and profitability is unique, a single success story has the power to inspire and educate organizations across the industry. Those kinds of stories…

Rebecca AlterDecember 13, 2021

Blog

How to overcome the most common hurdles of buying a new tech solution

40% of companies that have experienced revenue loss lack the digital technologies needed to keep up with their competitors.  Having budget restrictions, too many platforms or decision-makers to manage, vendor…

Rebecca AlterDecember 6, 2021

Blog

Are you winning the attention war with competitive digital experiences for your audience?

Media companies must provide extraordinary digital experiences that compete with Big Tech organizations to win audience attention and revenue.  First-party data can tell organizations how, where and when they can…

Rebecca AlterNovember 29, 2021

BlogEngagement

Five Breaking News Tactics to Help You With Your Coronavirus Coverage

The quick spread of the coronavirus is triggering panic all around the world. But by battling related misinformation and keeping the public informed, digital media is currently the one thing…

Jesse MoeinifarMarch 16, 2020

Engagement

You’ve Got A Paid Subscriber, Now What?

Well done on earning another subscriber for your media company! But contrary to popular belief, it isn’t time to pop open that bottle of Champagne quite yet. In fact, whether…

Rebecca AlterFebruary 27, 2020

Engagement

Churn Reduction 101: What the Media Experts Have to Say

Thanks to the unpredictable algorithms on big tech platforms and decline of third-party cookies, the most effective path to earning revenue is changing. Media companies must now compensate for these…

Maya CieszynskaFebruary 20, 2020

Engagement

Five Simple and Subtle Ways to Recommend Content to Your Audience

When it comes to the media industry, content recommendation goes far beyond newsletters. Companies are beginning to recognize that, when done strategically, recommending content to audiences can amplify consumer interest…

Jesse MoeinifarFebruary 13, 2020

Engagement

The Different Ways You Can Monetize Your Audience

If you take a good look around the media industry, you may notice something — social media and other big tech companies are no longer dependable revenue sources. This is…

Maya CieszynskaFebruary 6, 2020

Engagement

Here’s How to Win Over Younger Audiences Before You Lose Their Attention For Good

At the moment, 64% of the earth’s population is made up of millennials (those born between 1981-1996) and Generation Z (those born after 1996). That means no matter how loyal…

Rebecca AlterJanuary 27, 2020

Engagement

Growing Media Trends That Will Hook Consumers in 2020

2020 has finally arrived, prompting media professionals everywhere to examine and test new industry trends. So how can one possibly predict which ones will help businesses grow and which ones…

Dan SeamanJanuary 14, 2020

Engagement

Gaining your competitive edge for the 2020’s

Right now, media companies everywhere are racing to stay on top of the ever-evolving trends and technologies in the industry. But with the future constantly barrelling towards us, the most…

Jesse MoeinifarJanuary 7, 2020

BlogCommunityEngagement

Newsrooms: The One Thing That Will Make or Break Subscriber Conversion Metrics

News media organizations are in a constant state of transformation and reinvention. Whether they drive revenue through ads, memberships, metered access, hard paywalls and everything in between, the most successful…

Barbara BettsDecember 12, 2019

Audience IntelligenceBlogCommunityEngagement

You Got a Registered User, Now What?

Conjure up an effective plan to keep your registered users interested and active in your community.

Rebecca AlterNovember 29, 2019

Audience IntelligenceBlogCommunityEngagement

How Engagement Tools Can be Leveraged in the OTT Space

Once you implement the right tools on your platform, you can engage your audience and ultimately grow your revenue.

Rebecca AlterNovember 21, 2019

BlogCommunityEngagement

You’ve Lost a Subscriber, Now What?

Before you continue on the path of subscriber decline, there are some steps you can take to flip the fate of your brand around.

Rebecca AlterNovember 18, 2019

BlogCommunityEngagement

Week of Nov. 9th-15th: Your Media News Update

This past week, the media industry has seen a lot of new approaches in tackling the challenges of the traditional subscription business model. Companies are getting creative and investing into…

Barbara BettsNovember 18, 2019

BlogCommunityEngagement

Week of Nov. 2-8th: Your Media News Update

As the year 2020 draws closer to us, a wide range of new content forms and topics that consumers will want to engage with are emerging.

Barbara BettsNovember 8, 2019

Audience IntelligenceBlogCommunityEngagement

You Got New Engagement Tools, Now What?

With the decline of trust in social media advertising, media organizations are exploring new technologies ⁠— specifically on-site engagement tools that build audiences on their own platforms.

Dan SeamanNovember 1, 2019

BlogCommunityEngagement

Week of Oct. 26th-Nov. 1st: Your Media News Update

During the last week of October, we saw the release of many new technologies that will forever impact the state of content delivery and how we consume content. We now…

Barbara BettsNovember 1, 2019

Audience IntelligenceBlogEngagement

What We Can Learn From Pirate Sites

Currently, the internet is littered with pirate sites that offer viewers free, often illegal access to TV shows, movies, live sports and music. These sites also include audience engagement solutions…

Barbara BettsOctober 25, 2019

Audience IntelligenceBlogCommunityEngagement

Why People Hate Live Commenting, but Will Learn to Love It

A common misconception about online, live commenting tools has taken root within the internet. Want to take a guess as to what that might be? Let us give you a…

Rebecca AlterOctober 18, 2019

BlogCommunityEngagement

Week of Oct. 12th-18th: Your Media News Update

The past seven days have seen a lot of chatter within the media and publishing industry. The many news stories and reports that have been revealed will have a significant…

Barbara BettsOctober 18, 2019

Audience IntelligenceBlogCommunityEngagement

The Key Engagement Tool Metrics Media Organizations are Losing Out On

There are a number of engagement tools that publishers can leverage to build digital communities. Before you commit to any community engagement solution, we want to make sure you’re fully…

Barbara BettsSeptember 27, 2019

BlogCommunity

Viafoura Automated Moderation Changes the Game for Community Moderation

Don't Sacrifice the Flowers for the Weeds Have you ever had the pleasure of digging through the comments that pollute the web? If you have...

Jesse MoeinifarJune 14, 2018

BlogCommunityCustomersEngagement

CBC and The Weather Network Discuss Online Commenting

In the RTDNA session, Commentary, Commenting and Diversifying Your Voices, our Head of Marketing, Allison Munro, moderated a conversation with news media executives from the Canadian Broadcasting Corporation (CBC) and…

Alexandra BaccellieriJune 11, 2017