While it’s easy to gauge the growth of your audience, it can be difficult to develop a clear portrait of who they are unless you have the right tools. Building…
Tim KearyJanuary 14, 2022
Every audience member is a valuable potential source of revenue for your media organization. However, some users offer more value than others throughout their lifetime as readers. So which visitors…
Rebecca AlterJanuary 6, 2022
The Independent has recently experienced quite a lot of success in growing its registered user base and engaging its audience with appealing digital experiences. At WAN-IFRA’s Virtual World News Media…
Rebecca AlterDecember 13, 2021
While every media company’s journey toward growth and profitability is unique, a single success story has the power to inspire and educate organizations across the industry. Those kinds of stories…
Rebecca AlterDecember 13, 2021
40% of companies that have experienced revenue loss lack the digital technologies needed to keep up with their competitors. Having budget restrictions, too many platforms or decision-makers to manage, vendor…
Rebecca AlterDecember 6, 2021
Media companies must provide extraordinary digital experiences that compete with Big Tech organizations to win audience attention and revenue. First-party data can tell organizations how, where and when they can…
Rebecca AlterNovember 29, 2021
A quick search of the Internet will show you a plethora of guides on using comment moderation features provided by popular social media platforms such as Facebook and Twitter. It…
Barbara BettsNovember 21, 2021
The concept of a digital audience and digital audience management has only really come about in the past decade or so in the marketing field. This fact speaks volumes about…
Maya CieszynskaNovember 18, 2021
Most of us have come across a blog post at some point in our time on the Internet - you’re reading one right now! They’re a great way to share…
Maya CieszynskaOctober 25, 2021
Digital media brands and web publishers are keenly aware of the importance of new articles, especially feature stories. These content pieces draw in and hook an audience; they inform, entertain,…
Maya CieszynskaOctober 21, 2021
While we always have good things to say about blogging, it's hard to ignore that several subtypes come with their own territory when it comes to building an audience and…
Maya CieszynskaOctober 19, 2021
Customer interactions with brands are increasingly being carried out in the digital space. As a result, the digital customer experience has become a major, if not the major, aspect of…
Maya CieszynskaOctober 15, 2021
Online events can be successful when organizations back them with an audience engagement strategy. The Online News Association (ONA) turned to Viafoura to prevent passive video consumption and provide a…
Maya CieszynskaOctober 14, 2021
As one of the biggest social media platforms out there, Facebook boasts a record number of global users — over 2.6 billion of them — and there’s no doubt that…
Barbara BettsOctober 14, 2021
We're at a strange place in our society where news and information are available at the touch of a button and from an endless array of sources. Still, their reliability…
Maya CieszynskaOctober 13, 2021
Most organizations are aware that making connections in person is a valuable aspect of growth and development. But in recent years, there's been a major shift to fully digital conferences,…
Maya CieszynskaSeptember 27, 2021
Crafting a brand experience successfully is one of the key goals that a company should work towards to when looking to improve its online performance. It leads to audience engagement…
Maya CieszynskaSeptember 24, 2021
It's no secret that a successful business organization is built upon powerful marketing strategies. But implementing a successful strategy requires you to consider several factors that foray into the digital…
Maya CieszynskaSeptember 20, 2021
The digital world we live in has changed the way people interact with companies and how they make purchases. Now, with the spreading influence of online communities and their increasing…
Maya CieszynskaSeptember 16, 2021
As Generation Z and Millennials make increasing contributions to global shopping trends, it only makes sense that they are driving the online shopping revolution. With more than 2 billion people…
Maya CieszynskaSeptember 14, 2021
Currently, the internet is littered with pirate sites that offer viewers free, often illegal access to TV shows, movies, live sports and music. These sites also include audience engagement solutions…
Barbara BettsOctober 25, 2019
A common misconception about online, live commenting tools has taken root within the internet. Want to take a guess as to what that might be? Let us give you a…
Rebecca AlterOctober 18, 2019
The past seven days have seen a lot of chatter within the media and publishing industry. The many news stories and reports that have been revealed will have a significant…
Barbara BettsOctober 18, 2019
There are a number of engagement tools that publishers can leverage to build digital communities. Before you commit to any community engagement solution, we want to make sure you’re fully…
Barbara BettsSeptember 27, 2019
In order to run a profitable media company, publishers know that audience engagement must be monetized. But relying on social media for advertising just isn’t cutting it anymore. With social…
Barbara BettsSeptember 6, 2019
When it comes to building a new tool for your digital properties in-house, there’s a lot to get excited about: like customization opportunities and the chance for your developers to…
Dan SeamanAugust 22, 2019
Facebook is addictive — for both consumers and advertisers. With over 1.5 billion users accessing Facebook on a daily basis, the social media giant has become a major source of…
Jesse MoeinifarAugust 13, 2019
If you’re a diehard sports fan, you’ve probably at least heard about The Athletic by now. Those who have subscribed for U.S. $3 to $4 per month have discovered a…
Barbara BettsAugust 12, 2019
How do you get readers to stay on your site longer, read more articles and engage with your digital community? Earlier this year, we did a deep dive into three…
Barbara BettsJuly 29, 2019
Over the past decade, the ubiquitous and overwhelming phenomenon that is social media has rocked the world of traditional journalism to its core. A reporter today who isn’t on Twitter,…
Barbara BettsJuly 25, 2019
Naturally, humans are creatures of habit. We visit the same restaurants, stick to the same daily commute and speak to the same people on a regular basis. According to a…
Rebecca AlterJuly 10, 2019
Your company has decided to implement a suite of engagement tools for its website. Exciting, right? To help you navigate the realm of digital engagement and ease you into working…
Jesse MoeinifarJuly 8, 2019
Last Updated: February 13, 2020 There once was a time when the cookie was all-powerful, drastically changing the advertising and media industries. But the cookie’s time is passing, and publishers…
Jesse MoeinifarJune 25, 2019
Sometimes the solution to a complicated problem means thinking outside the box. Or outside the country. Just ask Patrick Logue, the digital editor of the Irish Times. Logue joined the…
Barbara BettsJune 19, 2019
If you want an insightful, well-researched perspective on the evolution of news media, Grzegorz Piechota is a good place to start. A researcher at the University of Oxford and Harvard…
Barbara BettsMay 30, 2019
The Philadelphia Inquirer gave Kim Fox a big job: help transform it into an audience-first news organization. Sure, lots of newspapers advertise themselves as community focused, but for the Inquirer…
Barbara BettsMay 24, 2019
Toronto, May 21, 2019: The Dallas Morning News, one of America’s most distinguished media brands, has adopted Viafoura’s Automated Moderation service to power its commenting sections. The new platform will…
ViafouraMay 21, 2019
There’s a contradiction in fast-growing North American cities. At a time when small- and mid-sized urban centers are growing rapidly, residents are also feeling increasingly disconnected and isolated. “It’s because…
Barbara BettsApril 25, 2019
To help quantify the impact a registered user has on KPIs like pageviews, return visits, and time spent, Viafoura compared the behaviors of several million users in two groups: registered…
Jesse MoeinifarDecember 14, 2018
Unfortunately, that’s not the typical path of users today. Inundated with options and slow to trust any given content site, most take a longer journey toward subscription, if they get…
Jesse MoeinifarNovember 5, 2018
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