Viafoura Blog

Engagement

Become a Subscription-Building Powerhouse: Creating Value for Your Community

Spotlight: To improve customer acquisition and subscriber retention, media organizations need to provide community members with value exchanges centered around their needs.  Viafoura data highlights how customers can boost retention…

Barbara BettsMay 27, 2021

Community

Reality Check: Why Your Subscription Program May Be Failing

Spotlight:  Creating an effective, profitable subscription program is an ongoing journey. Subscription programs can fail from not building relationships with visitors, hitting unengaged visitors with a paywall message, forgetting to…

Maya CieszynskaMay 25, 2021

Audience Intelligence

The Most Effective Retention Strategies for Publishers

As a publisher, you’ve worked hard to create valuable and exciting content. You’ve likely worked even harder to funnel visitors to your site and turn them into paying users. Now…

Barbara BettsMay 20, 2021

Engagement

Don’t Leave Your eCommerce Strategy Hanging: Why First-Party Data is Critical

Spotlight: 66% of publishers worldwide are active in the eCommerce space right now. First-party data is key to creating relevant shoppable experiences. Publishers can serve up targeted on-site and off-site…

Maya CieszynskaApril 26, 2021

Audience Intelligence

Civilize & Monetize: How to Highlight Constructive vs. Toxic Comments

Spotlight: A moderation strategy keeps your digital spaces safe, but should also include how to drive positive conversations Positive, active communities are lucrative for publishers 80% of all user registrations…

Maya CieszynskaApril 19, 2021

Audience Intelligence

5 Benefits Publishers Stand To Gain With A First-Party Data Strategy

This cannot be overstated: the shift from a third-party to a first-party ecosystem will be challenging but it also presents the first opportunity in 20 years for publishers to reclaim…

Barbara BettsApril 9, 2021

Community

Why Every Media Company Needs an Audience-First Business Strategy

Growth — every media company strives to achieve it. And yet, many business strategies are unsuccessful in driving continuous, long-term growth.  So what kind of growth tactics are the most…

Maya CieszynskaApril 1, 2021

Audience Intelligence

A NFTy New Future For Publishers

Last week, Jack Dorsey auctioned off his first tweet — “just setting up my twittr” — for a whopping $2.9 million. Media company Time, Inc. also made news last week,…

Mark ZoharMarch 26, 2021

Audience Intelligence

The Future of Advertising: What’s Your Interest?

On March 3rd, Google shocked the advertising industry by announcing in a blog post that it will not support individual identifiers, such as hashed or encrypted email addresses, as an…

Mark ZoharMarch 22, 2021

Audience Intelligence

How Media Companies Around the World Are Succeeding

Over the past few months, media organizations have had to endure one challenge after another. Some companies are now struggling to compensate for declining print and ad revenues sparked by…

Maya CieszynskaMarch 19, 2021

Audience Intelligence

How To Leverage First-Party Data To Activate Your Audience

The days of social media companies profiting from publishers’ communities are over — and that’s a beautiful thing. Leaving behind the necessity to chase volume for ad impressions is pushing…

Mark ZoharMarch 11, 2021

EngagementNews

How Reach PLC Caused Sports Fan Engagement To Skyrocket Online

Due to the pandemic, sports teams and media companies worldwide have an all-too-familiar challenge in common: They’re unable to engage with audiences in person. Organizations that want to grow and…

Barbara BettsMarch 4, 2021

Engagement

After Facebook’s News Ban in Australia, Media Organizations Must Start Owning Their Audiences

In what was perhaps one of Facebook’s most aggressive moves so far, the social media giant last week blocked all news content and links from its platform in Australia. All…

Mark ZoharFebruary 25, 2021

Engagement

Here’s Why Live Blogs Are Critical for Covering Civil Unrest

From the storming of Capitol Hill to the protests in 2020 against police brutality, tensions between civilians and authorities have led to dangerous clashes recently. And although it’s unfortunate, civil…

Jesse MoeinifarFebruary 19, 2021

Community

Do You Have What It Takes To Build a Thriving Digital Community?

Every digital audience is flowing with revenue-generating power. Whether that power remains untapped or is harnessed to grow your company depends on how well you can transform your audience into…

Barbara BettsFebruary 11, 2021

Engagement

How To Optimize Your Digital Community for Success

Is your media organization struggling to identify the next steps it should take to create innovative and profitable digital experiences?  To help you find some clarity, Viafoura President and COO…

Maya CieszynskaFebruary 5, 2021

CommunityEngagement

The Greatest Challenges in Media From 2020, Unpacked

For many, 2020 was a low point — especially with the pandemic, political turmoil and social injustices raging across the globe. These recent events have also sparked a set of…

Barbara BettsJanuary 28, 2021

Engagement

Four Exciting Reasons for Media Leaders To Be Optimistic About the Year Ahead

2020 was disrupted by a deadly virus, shrinking budgets, nonstop work and misinformation, challenging even the most well-established media organizations. Thankfully, change is on the horizon.  Media companies that have…

Barbara BettsJanuary 22, 2021

Engagement

What the End of Parler Means for Media Companies

Ready your content moderators because 2.3 million active users — many of whom are eager to encourage violence, racism, antisemitism, antifeminism and conspiracy theories — have lost their home base…

Mark ZoharJanuary 19, 2021

Engagement

The True Power of Your Engaged Users

Between an engaged website visitor and an unengaged visitor, which one do you think is more valuable to your community?  You’ll probably find the answer to be obvious: An engaged…

Maya CieszynskaJanuary 14, 2021

Audience IntelligenceBlogEngagement

Part I: The New Rules of Engagement (and Why They Matter)

The benefits of an engaged audience are clear. After all, it’s the most engaged users that keep coming back to your site. They connect with journalists, community members and content…

Jesse MoeinifarSeptember 27, 2018

BlogCommunityEngagement

6 Steps for Using Live Conversations to Drive Membership and Loyalty

Audiences want instant access. That means when sports journalists are reporting on a game, sports fans want to be right there with them and discuss the game as it happening…

Jesse MoeinifarSeptember 14, 2018

EngagementFeatured NewsNews

Grupo Nación Powers Real Time Conversations With Viafoura Engagement Suite

Viafoura – a leading provider of engagement cloud solutions specifically built for news publishers and media companies – today announced the launch of Conversations.

ViafouraAugust 31, 2018

BlogEngagementProduct

It’s Time For Your Newsroom to Start Live Blogging, Here’s Why

Live blogging has become a popular and the preferred way to stream real-time news coverage around a live event to engage an audience in a centralized spot. Live Stories give…

Barbara BettsAugust 10, 2018

EngagementFeatured NewsNews

Viafoura Launches New Audience Engagement Suite to Power Live Story Coverage and Real-time Conversations for Media Companies

Viafoura – a leading provider of engagement cloud solutions specifically built for news publishers and media companies – today announced the launch of Conversations.

Barbara BettsAugust 2, 2018

BlogCommunityEngagement

Growing Trust Through Audience Engagement

Trust. In today’s media environment, it’s the cornerstone to growing a loyal community of registered users and paid subscribers. Users today crave a direct relationship at the source of information,…

Barbara BettsJuly 6, 2018

BlogCommunityEngagement

5 Ways to Decrease Trolling and Improve the Quality of Your Comments

With the prevalence of online trolls, some organizations have put up their hands and given up on the comment section. But doing so, even temporarily, has major drawbacks for organizations...

Dan SeamanJune 14, 2018

BlogEngagementResearch

Improve Your User Experience (UX) to Increase Audience Engagement

Last updated October 28th, 2019 Highlights: Users expect seamless interaction with your platforms Provide users with social login, content recommendations, social sharing, prompts to engage, tooltips and personalization to increase…

Barbara BettsJune 14, 2018

Audience IntelligenceBlogCommunityEngagement

How Audience Engagement Tools Impact Revenue

Engaged users increase your pageviews, time on site, and ultimately, revenue. But what is an engaged user exactly? Simply put, it’s a website visitor who...

Jesse MoeinifarJune 14, 2018

CustomersEngagementNews

Pelmorex Corp. Calls on Viafoura to Help Expand Active Community Membership By Over 50 Percent

Toronto, May 18, 2018: Hoping to cement their position as the online destination for weather and weather-related news, Pelmorex started looking for new ways to build their audience and create…

Jesse MoeinifarMay 18, 2018

BlogEngagement

The Power of Performance: The Viafoura commitment to site optimization

Media companies and content sites invest heavily in optimizing their page load times, which is why Viafoura works to ensure that we minimize the impact our solutions and tools have…

Dan SeamanFebruary 20, 2018

BlogEngagementFeatured News

Digital Engagement and Adapting to Change

Viafoura's Director of Product - Engagement Tools, Dan Seaman joined Shari Medini on the Push Pull Sales & Marketing podcast, where they discussed the importance of adapting to changing traditional…

Dan SeamanJanuary 11, 2018

BlogCommunityCustomersEngagement

CBC and The Weather Network Discuss Online Commenting

In the RTDNA session, Commentary, Commenting and Diversifying Your Voices, our Head of Marketing, Allison Munro, moderated a conversation with news media executives from the Canadian Broadcasting Corporation (CBC) and…

Alexandra BaccellieriJune 11, 2017

BlogEngagement

Driving SEO with User Generated Content

Viafoura is your partner in audience development and as such, we take SEO very seriously. We are one of the only major commenting and engagement platforms that natively support search…

Dan SeamanMay 9, 2017

BlogEngagementResearch

Engaging News Project: What Audiences Want from Comments

In a recent survey by the Engaging News Project, over 12,000 commenters from 20 different news sites opened up about their commenting behavior and preferences. To make the comment section work…

Jesse MoeinifarFebruary 2, 2017

BlogEngagementProduct

Browser-Based Push Notifications: A New Channel

Many media organizations have used app-based push notifications, but few have discovered the potential of browser-based push notifications. Real-time push notifications are not competing with email but enable you to…

Jesse MoeinifarJanuary 31, 2017