Every media company is on a journey to win over and retain audience members. Whether companies are aware of it or not, each piece of content developed, employee hired and…
Maya CieszynskaNovember 5, 2020
National elections are notorious for creating ripples of tension and conflict throughout the public. But with political misinformation and uncertainty sure to be amplified by the pandemic, this year’s U.S.…
Barbara BettsOctober 29, 2020
Earning reader revenue isn’t a simple task in the media industry. Even with a paywall in place, those precious subscriptions won’t start pouring in on their own. Not unless your…
Jesse MoeinifarOctober 22, 2020
Viafoura Partners With One of North America’s Leading LGBTQ2-Focused Digital Publisher TORONTO, ON, October 15, 2020 — Viafoura, the leading audience engagement and community building company for digital media brands,…
Maya CieszynskaOctober 15, 2020
It seems as though every month or so, a new competitor joins the streaming wars. Even ordinary publishers, like Food 52, are stepping beyond the boundaries of text to create…
Dan SeamanOctober 15, 2020
Third-party cookies are slowly disappearing from the internet. As a result, media companies are in a race against time to find and execute new strategies to collect user data. Gathering…
Dan SeamanOctober 8, 2020
On August 20th, Mike Blinder (Owner & Publisher, Editor and Publisher Magazine) was joined in conversation by Leigh Adams (Director of Moderation Services, Viafoura) and Dustin Block (Audience Development Lead,…
Maya CieszynskaOctober 1, 2020
Toxic content — like spam, misinformation and posts from trolls — can be damaging to media companies for a host of reasons. As a result, publishers are gradually beginning to…
Rebecca AlterOctober 1, 2020
Throughout the past few months, the media industry has faced a number of advertising-related challenges. As advertisers slashed marketing budgets and started blocking important keywords during the pandemic, businesses watched…
Dan SeamanSeptember 24, 2020
With over 2.7 billion active monthly users, Facebook has become a popular destination for media companies hoping to approach new audiences. But funneling time and money into Facebook feeds…
Jesse MoeinifarSeptember 10, 2020
Subscribers are helping to fund the media industry right now. And in order to maximize reader revenue, companies are working to perfect their subscription strategies. Juan Señor, president at a…
Dan SeamanSeptember 3, 2020
Is your media company converting anonymous visitors into registered users and then monitoring their behavior? To help secure your company’s future, it’s worth transforming your website’s visitors into identifiable and…
Jesse MoeinifarAugust 27, 2020
Generally, media companies know that their success is dependent on their audience. The better they can meet the needs of consumers, the more their audience is likely to grow. But…
Dan SeamanAugust 20, 2020
This article was originally posted on INMA. Not all internet users have good intentions. Through misinformation and harassment, there are countless trolls online that cause the quality of conversations and…
Leigh AdamsAugust 13, 2020
Interested in joining a growing list of publishers — like Reach PLC, Tribune Publishing, Postmedia and Media News Group — who are leveraging Viafoura’s new performance-based pricing plan to scale…
ViafouraAugust 4, 2020
Racism has existed for centuries, and it’ll take the combined forces of thousands to scrub society of its ignorance and prejudices. But change won’t happen unless we all make an…
Rebecca AlterJuly 16, 2020
Do you believe every news story you come across on social media? With fabricated videos and accounts floating around social platforms, it can be extremely easy for misinformation to spread. …
Rebecca AlterJuly 9, 2020
The pandemic has completely changed life as we know it over the past few months. As consumers continue to social distance and limit their exposure to public places, their interests…
Jesse MoeinifarJuly 2, 2020
As new over-the-top (OTT) media platforms continue to launch, consumers have an endless supply of streaming services to choose from. The abundant content libraries, personalized experiences and inexpensive subscriptions offered…
Rebecca AlterJune 25, 2020
Updated June 22, 2020. With trolls and toxicity running wild all over the internet, moderation has become practically mandatory for any publisher hoping to build and engage a profitable community.…
Leigh AdamsJune 22, 2020
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