It’s an age-old problem for publishers. How do you get casual readers to become loyal subscribers? Let’s first consider how publications strayed from reader engagement to understand the answer to this question. Fastener interviewed Mark Zohar at Viafoura to learn more about the history of audience engagement in digital publishing. The Outsourcing Stop-gap Before the […]
There’s an old saying in marketing that “it costs more to attract a new customer than to retain an existing one.” Some studies have shown it can cost up to five times more to focus solely on customer acquisition at the disservice of customer retention. Publishers who focus solely on registration and pumping out as […]
This was originally posted on INMA. If your current Digital Experience Platform(DXP) isn’t serving your community, or rather, is not enabling your organization to serve, sustain, and expand your community, then it’s not worth your money. Furthermore, if you are fortunate enough to be host to a community, particularly one that enjoys engaging with and […]
Media companies, like all brands, are looking to build recognition and trust by publishing user-generated content. However, publishing this content isn’t risk-free: organizations need to ensure that users aren’t publishing offensive or threatening posts on their websites or apps. This is where content moderation comes into the picture. In today’s modern environment, organizations are doing […]
If nothing else, one positive element that emerged from the pandemic is a renewed focus on mental health and wellness. From one week to the next, people worldwide became shut-ins whether they wanted to or not. They were forced to sit at home and, after burning through all that Netflix had to offer, think. Think, […]
Over the past decade plus, we’ve seen social media evolve from a trend that kept people connected to arguably the most important and influential medium in modern society. More than just a way to share photos with friends, social media has grown into a space to share information, exchange ideas, and discover new communities. As […]
When a global emergency strikes, panic, dread and hopelessness can quickly settle in throughout the world, worsening the quality of life for entire populations. And lately, it seems as though people have had to face one never-ending crisis after another. The United Nations Office for the Coordination of Humanitarian Affairs forecasts that 274 million people […]
If your media company’s monetizing its audience in any way or form, odds are, your registered users and subscribers are your biggest money-makers. Even so, the largest portion of your audience is probably made up of unknown readers who aren’t contributing much to your overall reader revenue growth. According to recent data from Viafoura, a […]
Audience engagement managers have become a core component of publishing teams in newsrooms across the country. An audience engagement manager’s primary purpose is to manage how the audience evolves from casual readers to engaged members of the community. To do that, they need the right audience engagement solution to moderate how people flow through the […]
When a person has a negative experience with a company, their most logical course of action is to cut off all interactions with that business. In the same sense, having troll-infested commenting sections on your company’s website or app can drive people away from engaging experiences and content. Keep in mind that 13% of people […]
