Publishers are racing to make their content flow. The bigger prize is making their audiences flow, from anonymous to loyal, and community is the solvent. By: Mark Zohar The liquid content promise One of the media buzzwords of 2026 is liquid content: an approach to structuring, producing, and distributing content that adapts to different audiences […]
The Points Guy, a subsidiary of Red Ventures, reaches a global audience with expert advice on how to travel better, spend smarter, and explore further. As the digital landscape continues to shift, TPG saw an opportunity to create more reasons for readers to engage with the brand beyond a single article visit. Implementation moved quickly […]
By: Mark Zohar As audience depth replaces audience scale in the post-traffic era, media companies are turning their attention and their strategy toward “super users” — the small segment of people who fund most of the business. Grzegorz Piechota at INMA posted about this recently, and the numbers he shared are hard to look away […]
For millions of readers, visiting GoComics is part of a daily ritual. As the home of more than 400 comic titles, from beloved classics like Calvin and Hobbes, Peanuts, and Garfield to today’s breakout webcomics, the platform has built one of the most passionate communities in digital publishing. GoComics wasn’t looking to reinvent its community. […]
By: Mark Zohar The Internet Is Splitting in Two For the first time in the web’s history, bots now account for more than half of all traffic. And they’re expensive. Akamai’s AI Botnet Report found AI bot activity surged 300% last year, hitting media and publishing hardest. These automated visitors consume significant server and CDN […]
By Mark Zohar Why Frequency Is the Metric That Matters in the AI Era The publishing industry has spent the better part of two decades chasing the wrong metrics. Publishers chased reach when scale was the story. They chased pageviews when programmatic told us impressions were currency. And now, in an AI era where Google’s […]
Schneps Media has built a reputation for keeping New Yorkers informed and connected for over 35 years. Hyper-local by design, their journalism has been as grassroots as it gets, close to the residents, civic leaders, and local businesses that define the communities they cover. Now, with Viafoura’s CommunityOS live across their network, their two million […]
By Mark Zohar At the recent International News Media Association (INMA) World Congress in Berlin, a message rang clear across sessions, stages and conversations: trust, brand and accountability are no longer just editorial values. They are the defining competitive differentiators for publishers and media organizations navigating an increasingly fractured information landscape dominated by AI answers […]
Based on feedback from the publishers we work with every day, we’re thrilled to announce that this Spring 2026, Viafoura earned 19 badges on G2, the world’s most trusted software review platform. 🎉 Viafoura earned top recognition across every dimension G2 measures: ROI, results, support, relationship, and market leadership, including #1 rankings in both the […]
We’re excited to announce that Salem Media Group has officially gone live with Viafoura’s engagement solutions, bringing new opportunities for audiences to connect, converse, and grow alongside Salem News Channel’s powerful content. Salem News Channel reaches more than 120 million monthly sessions, making it a leading destination for conservative-based news and opinion. Committed to fact-driven […]
