As Trust & Safety move to the forefront of legislative assemblies around the world [https://www.canada.ca/en/canadian-heritage/campaigns/harmful-online-content.html] [https://www.gov.uk/guidance/a-guide-to-the-online-safety-bill], creating an online community that is a safe space for all is more important than ever. And with nearly 70% of audiences spending more than 15% of their time on-site reading posts and comments, you want to ensure your […]
Pulling together analytics aggregated across a sample of Pugpig’s 350+ media brands and augmented with industry data, the report shares valuable insights into how readers are consuming content (particularly on mobile) and how publishers are responding to their needs. Download the full report here, and find our 5 key takeaways below. 1. Whilst most digital habits […]
This article wrapped up: The value proposition canvas helps you define your customer’s profile and pair this with your product/service to ensure your premium offers provide value The Golden Circle framework will allow you to work on your why, what and how Starting with the why is how you’ll best define a value proposition that […]
2022 saw publishers working to convince customers they’re worth the money. From content bundles to exclusive newsletters and podcasts, the subscription market is having to evolve. This is an extract from the Media Moments 2022 report, downloadable in full here or via the form below. After a frantic couple of years, when reader revenue seemed […]
The emergence of artificial intelligence, in particular the recent advances in large language models (LLMs), has the potential to revolutionize the way media organizations produce content and engage with their communities. ChatGPT uses machine learning techniques to generate human-like responses to inputs, allowing it to have simulated “conversations” on various topics; you type in a […]
This article wrapped up: Conversion rate is a valuable metric for publishers, but it doesn’t allow you to take into consideration the all-important engagement prior to the paywall (something that’s highly important for conversions) Tracking and optimizing both premium content visibility and paywall visibility rate will help move users through the funnel towards subscribing in […]
There is a direct correlation between engagement and revenue – as a user becomes increasingly engaged in your content, they yield gradually more revenue to your business: More page views for advertising revenue More likely to create a free account, meaning you can charge more for targeted ad spots Higher propensity to subscribe in the future Potential […]
It’s very easy for publishers to lose sight of the fact that the readers who consume the content they produce are, in fact, individuals. As much as publishers want to profile their readers and establish common themes or pain points that resonate with their collective tastes and interests, it’s important never to lose sight of […]
In its most simplest form, there are 2 steps to convert audiences into revenue: Engagement – unlocking the revenue potential of your audience Conversion – activating this potential to gradually increase revenue The question then turns to exactly how this can be achieved. For Mark Zohar, President and CEO at Viafoura, one of the most effective strategies […]
It’s an age-old problem for publishers. How do you get casual readers to become loyal subscribers? Let’s first consider how publications strayed from reader engagement to understand the answer to this question. Fastener interviewed Mark Zohar at Viafoura to learn more about the history of audience engagement in digital publishing. The Outsourcing Stop-gap Before the […]
