2022 saw publishers working to convince customers they’re worth the money. From content bundles to exclusive newsletters and podcasts, the subscription market is having to evolve. This is an extract from the Media Moments 2022 report, downloadable in full here or via the form below. After a frantic couple of years, when reader revenue seemed […]
The emergence of artificial intelligence, in particular the recent advances in large language models (LLMs), has the potential to revolutionize the way media organizations produce content and engage with their communities. ChatGPT uses machine learning techniques to generate human-like responses to inputs, allowing it to have simulated “conversations” on various topics; you type in a […]
This article wrapped up: Conversion rate is a valuable metric for publishers, but it doesn’t allow you to take into consideration the all-important engagement prior to the paywall (something that’s highly important for conversions) Tracking and optimizing both premium content visibility and paywall visibility rate will help move users through the funnel towards subscribing in […]
There is a direct correlation between engagement and revenue – as a user becomes increasingly engaged in your content, they yield gradually more revenue to your business: More page views for advertising revenue More likely to create a free account, meaning you can charge more for targeted ad spots Higher propensity to subscribe in the future Potential […]
It’s very easy for publishers to lose sight of the fact that the readers who consume the content they produce are, in fact, individuals. As much as publishers want to profile their readers and establish common themes or pain points that resonate with their collective tastes and interests, it’s important never to lose sight of […]
In its most simplest form, there are 2 steps to convert audiences into revenue: Engagement – unlocking the revenue potential of your audience Conversion – activating this potential to gradually increase revenue The question then turns to exactly how this can be achieved. For Mark Zohar, President and CEO at Viafoura, one of the most effective strategies […]
It’s an age-old problem for publishers. How do you get casual readers to become loyal subscribers? Let’s first consider how publications strayed from reader engagement to understand the answer to this question. Fastener interviewed Mark Zohar at Viafoura to learn more about the history of audience engagement in digital publishing. The Outsourcing Stop-gap Before the […]
Selecting the right content management system (CMS) for your business is vital to support your storytelling and community development initiatives. Having the right CMS influences the entire content strategy for a business, which is how to build a brand loyal community that supports revenue objectives. According to the Content Marketing Institute Insights for 2022, only […]
There’s an old marketing rule of thumb that successful companies emulate. It costs 5x more to acquire new customers than to retain existing ones. Companies that heavily invest in retention strategies increase the customer lifetime value (CLTV) of their customers, which translates into heavy cost savings as it requires less money to be spent on […]
It’s a publisher’s dream to view the analytics on recently published content, especially when the data shows a healthy volume of pageviews and reader engagement. The data validates that the topic was a strategic win for your publication as it brings readers onto your website where you can monetize their interest in your content. One […]
