When it comes to holding live events, a seamless user experience is paramount. People have come to your platform to engage with its content, event coverage, and to interact with like-minded members of the community. If there are barriers to discoverability, technological hoops to jump through, and endless points of friction after their arrival – […]
The majority of media companies know that having an abundance of user data at their fingertips will allow their businesses to flourish. In fact, publishers need rich user data to understand their audience members, keep people’s attention focused on their brands and grow their subscription and advertising revenue streams. But recent research from the Reuters […]
Publishing in the digital age, not unlike advertising, has become a conversation between audiences and content providers. A conversation that’s full of opportunities to form substantial and lasting relationships, that is – as long as both sides stand to benefit from a value exchange. Through entertainment, information and fostering a sense of community, it’s up […]
It’s the year 2022 and people now turn to devices for human connection. The internet has never been more social and with that constantly growing traffic comes a bounty of wonderful moments of connection… And an all time high population of trolls.Internet trolling is defined as ‘malicious online behavior’ characterized by aggressive or deliberate provocation […]
If you’ve invested in an audience engagement solution, you’re probably well aware of how important the data you collect from the platform will be for the future performance of your business. Insights into how your existing users engage with content and the community built around it allows you to optimise your strategy. An optimised content […]
When a global emergency strikes, panic, dread and hopelessness can quickly settle in throughout the world, worsening the quality of life for entire populations. And lately, it seems as though people have had to face one never-ending crisis after another. The United Nations Office for the Coordination of Humanitarian Affairs forecasts that 274 million people […]
If your media company’s monetizing its audience in any way or form, odds are, your registered users and subscribers are your biggest money-makers. Even so, the largest portion of your audience is probably made up of unknown readers who aren’t contributing much to your overall reader revenue growth. According to recent data from Viafoura, a […]
As any moderator knows, trolling is more than just a nuisance. According to Leigh Adams, director of moderation services at Viafoura, ‘trolls become the vocal minority, and can quickly overtake and drown out more relevant conversation.’ When toxic behavior goes unchecked, it can lead forums in a direction that actively harms your brand. Are your […]
When a person has a negative experience with a company, their most logical course of action is to cut off all interactions with that business. In the same sense, having troll-infested commenting sections on your company’s website or app can drive people away from engaging experiences and content. Keep in mind that 13% of people […]
DC Thomson, a leading UK-based media company serving news and entertainment to audiences worldwide, is working with Viafoura to bring positive, engaging experiences to its websites’ visitors. With support from Viafoura’s digital experience platform and advanced moderation services, DC Thomson now offers subscribers and registered users rich, interactive social opportunities and personalized notifications. This partnership […]
