El Espectador is the oldest and most emblematic newspaper in Colombia. Founded in 1887 by Fidel Cano Gutiérrez in the city of Medellin, it has been a bastion of liberal thought and ideas, of independence, and of investigative and denunciatory journalism. Since its first issue, its motto has been “El Espectador will work for the […]
Perfil, one of Latin America’s most prominent newspaper and magazine publishers, has teamed up with Viafoura to improve the commenting experience for readers and subscribers on its website. Viafoura’s digital experience platform now offers Perfil’s audience members the ability to engage with one another in a positive way, follow their favourite topics and get notifications […]
Monday April 25th, 2022, Twitter’s board accepted billionaire Elon Musk’s offer to buy the social media company and take it private. The announcement ends what can only be called a weeks-long media firestorm as Musk offered to buy the company for $44 billion. Twitter stockholders will receive $54.20 for each share of common stock — […]
La Provence, le site d’information de presse quotidienne régionale couvrant les Bouches-du-Rhône, le Vaucluse et les Alpes de Haute Provence, s’est associé à Viafoura afin de lancer la solution Conversations sur sa plateforme. Tout en améliorant la modération des commentaires et la collecte de données sur le site du média français, Conversations permet à la […]
The Blade, Toledo’s Pulitzer prize-winning source for daily online news, has partnered with Viafoura to launch a full suite of engagement solutions designed to boost readers’ interactions with the website. These solutions include topic and author follows, comments moderated by both AI and Viafoura’s team of human moderators, live blogs to cover breaking events like […]
In pursuit of a new community-building partner, Grupo Clarín enlists the help of Viafoura to develop a highly active and lucrative digital audience. TORONTO, ON, Jul. 21, 2021 — Grupo Clarín, the largest media producer in Argentina and one of the top Spanish news brands worldwide, and Viafoura, a leader in audience engagement and content […]
Spotlight With the right features and applications, live blogs can help publishers enhance their content strategies. ClickOnDetroit created a Vaccine Hunter live blog that generated a significant amount of engagement: 50,000 views, over four million impressions and positive user feedback. The Baltimore Sun’s live sports blog pulled Tweets in from several staff members to attract […]
Spotlight: To improve customer acquisition and subscriber retention, media organizations need to provide community members with value exchanges centered around their needs. Viafoura data highlights how customers can boost retention rates by 20-40% for users who interact with social tools over a six-month period. 64% of consumers are interested in exchanging their information for personalized […]
Spotlight: 66% of publishers worldwide are active in the eCommerce space right now. First-party data is key to creating relevant shoppable experiences. Publishers can serve up targeted on-site and off-site product recommendations and offers. Engagement and interest data lead to closer relationships with retail partners and shoppers. According to Viafoura data, engaged users spend an […]
Due to the pandemic, sports teams and media companies worldwide have an all-too-familiar challenge in common: They’re unable to engage with audiences in person. Organizations that want to grow and retain their now-digital communities of sports fans must pursue new ways to get fans excited for content and sports games online. By equipping themselves with […]
