DC Thomson, a leading UK-based media company serving news and entertainment to audiences worldwide, is working with Viafoura to bring positive, engaging experiences to its websites’ visitors. With support from Viafoura’s digital experience platform and advanced moderation services, DC Thomson now offers subscribers and registered users rich, interactive social opportunities and personalized notifications.

This partnership has equipped the media company with products designed to encourage respectful discussions and debates between audience members around the content and authors they love. Each of these products — including Viafoura Conversations — are supported with automated and human moderation to keep discourse positive and free of hate.

In the future, the media company plans to launch Viafoura’s moderated Live Blogs and Community Chats as well.

“The folks at DC Thomson are obviously passionate about creating a first-class user experience on their site,” says Viafoura’s Director of Customer Experience, Dalia Vainer. “We’re so happy to be part of their journey toward delivering more engaging experiences and keeping conversations civil.”

Alan McCabe, Head of Product for news brands at DC Thomson, said the team selected Viafoura as a critical partner in audience engagement after realizing that Viafoura could help boost user engagement, time on site, retention and subscriptions.

“We want our customers to have the best possible experience when visiting our websites. Viafoura’s solution helps us do that by allowing our subscribers and registered users to engage with us and each other in a positive, harmonious fashion,” states McCabe. “Now that our audience members can share their views, join discussions and connect with our journalists, they’ll spend more time engaged on our websites.”

DC Thomson will also be able to gather and analyze audience data as users interact with Viafoura’s engagement experiences. This will help staff better understand its customer base and improve future business initiatives.

According to McCabe, adopting the Viafoura platform was a smooth and successful process, causing no disruptions to users.

“The support given to our team during the process was excellent and helped ensure that Viafoura’s experiences integrated properly with our existing user flows and registration process,” says McCabe.

Going forward, McCabe expects that these positive and engaging experiences will help the media company maximize audience interest, growing loyalty toward its brands.

Want to read more? Subscribe to get the latest insights on building a direct relationship with your audience.
Like what you read? Subscribe to get the latest insights on building a direct relationship with your audience.
Contact us today by filling out the form below or giving us a call at
Become a Technology Partner
+1 800 711 4838
Ready to build a direct relationship your audience?
Contact an audience engagement specialist today
Contact us today by filling out the form below or giving us a call at
Become a Channel Partner
+1 800 711 4838
Ready to build a direct relationship your audience?
Contact an audience engagement specialist today
Contact an audience engagement specialist today by filling out the form below or giving us a call at
Get started with Live Blog
+1 800 711 4838
Ready to build a direct relationship your audience?
Contact an audience engagement specialist today
Contact an audience engagement specialist today by filling out the form below or giving us a call at
Get started with Community Chat
+1 800 711 4838
Ready to build a direct relationship your audience?
Contact an audience engagement specialist today
This package is only available to publishers with > 2 million monthly page views
Get started with Community Engagement
+1 800 711 4838
Ready to build a direct relationship your audience?
Contact an audience engagement specialist today
Viafoura would like to send you notifications on upcoming research and news.
You can turn this off at any time.
Get Content
Not Now

Want to read more?

Subscribe to get the latest insights on building a direct relationship with your audience.

Like what you read? Subscribe to get the latest insights on building a direct relationship with your audience.
Want to read more? Subscribe to get the latest insights on building a direct relationship with your audience.
Like what you read? Subscribe to get the latest insights on building a direct relationship with your audience.
Contact an audience engagement specialist today by filling our the form below or giving us a call at
Get started with Conversations
+1 800 711 4838
Ready to build a direct relationship your audience?
Contact an audience engagement specialist today
Or give us a call at
1 800 711 4838
Contact an audience engagement specialist today by filling our the form below or giving us a call at
Get started with Viafoura
+1 800 711 4838
Ready to build a direct relationship your audience?
Contact an audience engagement specialist today
Or give us a call at
1 800 711 4838
Contact an audience engagement specialist today by filling our the form below or giving us a call at
Get started with Community Chat
+1 800 711 4838
Ready to build a direct relationship your audience?
Contact an audience engagement specialist today
Or give us a call at
1 800 711 4838
Contact an audience engagement specialist today by filling our the form below or giving us a call at
Get started with Viafoura Live Blogs
+1 800 711 4838
Ready to build a direct relationship your audience?
Contact an audience engagement specialist today
Or give us a call at
1 800 711 4838