2023 is a year where success will all come down to the bottom line. Ad revenues and subscription rates are under pressure as the economy teeters on the brink of a recession. Publishers are impacted by revenue decisions forcing corporate reorganizations and the scaling back of available resources. So, where should a publisher focus its […]
The emergence of artificial intelligence, in particular the recent advances in large language models (LLMs), has the potential to revolutionize the way media organizations produce content and engage with their communities. ChatGPT uses machine learning techniques to generate human-like responses to inputs, allowing it to have simulated “conversations” on various topics; you type in a […]
With over a decade of experience in the realm of publishing at The Globe and Mail, Shengqing Wu, Director of Data and Analytics at Viafoura, is uniquely positioned to provide remarkable insights into the way data serves and supports the many moving parts of a news organization. Having witnessed first hand the evolution of a […]
Audience engagement managers know that a healthy comment section is a core component to building a healthy online community. With contentious political debates happening with greater frequency and more people turning to the internet to vent frustration, maintaining a civil yet lively comment section has become more important than ever. Thankfully, one simple technique can […]
If you’ve invested in an audience engagement solution, you’re probably well aware of how important the data you collect from the platform will be for the future performance of your business. Insights into how your existing users engage with content and the community built around it allows you to optimise your strategy. An optimised content […]
