We’re thrilled to announce our newly launched partnership with Poool, a fast-growing membership & subscription suite dedicated to enhancing member and subscriber engagement, conversion rates, and retention. This game-changing collaboration aims to help media companies by dynamically converting highly engaged users into registered and subscribed users, effectively revolutionizing the conversion journey.
Mark Zohar, Chief Executive Officer of Viafoura, comments on the launch:
“The media landscape continues to evolve rapidly, and our partnership with Poool positions us at the forefront of this transformation. Our partnership opens new avenues for audience engagement and retention, which align perfectly with our mission to empower brands to activate their digital audiences. We believe, together, we are well-equipped to navigate the changing dynamics of the industry and drive meaningful, lasting impact in the digital space.”
Through this new partnership, publishers will be able to:
- Create custom user journeys and enable a metered engagement model to convert high-propensity users dynamically.
- Launch customized paywall and registration walls that are integrated into Viafoura’s community engagement experiences.
Above, example of Poool's registration wall integrated into one of Viafoura's real-time Conversations experience
By leveraging Viafoura’s first-party data, propensity models and audience segmentation capabilities and Poool’s flexible and robust paywall and registration wall solution, publishers will be able to significantly increase and accelerate user conversion rates on their owned and operated properties.
Above, example of two different paywall and registration journey made with Poool (subscription vs 24h access) based on Viafoura's engagement scoring and propensity to convert scoring
This partnership and dynamic audience conversion solution is now available to all Viafoura and Poool customers.
Viafoura is a digital experience company that helps brands activate their audiences through a suite of engagement and personalization solutions, maximizing conversions of unknown to known users. We work with brands to build direct relationships with their audiences, creating the foundation for a scalable first-party data strategy while reducing dependency on social media.
Poool provides digital publishers with the operational tools and proven expertise needed to convert, manage and retain their members and subscribers.
Over 150 media brands worldwide use Poool’s Membership & Subscription Suite. Poool is also the founder of The Audiencers, the leading B2B Media for audience professionals.