The Points Guy Goes Live with Viafoura to Deepen Reader Loyalty
The Points Guy, a subsidiary of Red Ventures, reaches a global audience with expert advice on how to travel better, spend smarter, and explore further. As the digital landscape continues to shift, TPG saw an opportunity to create more reasons for readers to engage with the brand beyond a single article visit.
Implementation moved quickly once the decision was made. Viafoura’s components fit into TPG’s existing site without a heavy engineering lift, and the team stayed involved through launch. For TPG, the goals are now measurable: growth in account registrations and repeat, logged-in visits. More comments and engagement per article, and a community that reduces reliance on search and social for traffic.
As search, social, and AI increasingly influence how audiences discover content, owned relationships matter more than ever. With CommunityOS, TPG is investing in an audience it can build with directly. Readers who return not just for the next article, but because they’re part of the community around it.