Case Studies

Driven by its mission to connect fans with their favorite teams and athletes, the company targeted friction points limiting community interaction, such as the “load comments” button, on its digital platforms. By partnering with Viafoura to automatically surface conversations, they delivered a seamless, more engaging experience that significantly enhanced real-time fan connection.

To enhance fan engagement during live events, RDS partnered with Viafoura to launch Community Chat and Live Blog during the NHL draft lottery. The initiative goal was to attract new audience, deepen comment activity, and boost in time spent in conversation, doubling-down on the value of real-time interaction.

Viafoura’s Conversations tool is a critical piece of Gameday Central because it allows fans to engage directly in real-time with each other and our reporters, which improves the fan experience and helps us grow our audience.

Postmedia launched a sponsored editorial engagement initiative, the “first comment” project, across 15 newsrooms to drive value to editors. The outcome proved clear: proactive, journalist-led commenting significantly increased registrations and reader participation, unlocking a scalable path to community-building across the network.

GEDI Group faced low user engagement due to slow moderation times, with users waiting an average of 18.4 minutes for comment approvals. Their rapid community growth overwhelmed moderation teams, creating delays that disrupted real-time conversations. Manual moderation was also costly and unsustainable, hindering the scalability of engagement efforts.

ClickonDetroit, Graham Media’s leading digital news property, partnered with Viafoura to replace costly, limited commenting and identity tools with a scalable, integrated Audience Development Platform. This solution enabled real-time commenting, unified login, and automated moderation, driving a completely re-emagined community.

We’ve noticed an increase in replies, and likes on our site, and decreases in the rate of flagged comments. Viafoura’s partnership has been instrumental in upholding our commitment to creating a respectful, safe, and welcoming community where Canadians can engage with and discuss the issues of the day.

Viafoura has helped us tap into new and better ways to keep our audiences engaged and build more loyalty. With Community Chat, we’re delivering more value to the fans, while also increasing engagement by 150%.

Grupo Nación transitioned from a third-party commenting system to Viafoura’s real-time conversation platform to gain full ownership of first-party audience data and build stronger direct relationships with readers. This move supported scalable growth in user registrations and strengthened their subscription business model.

Facing overwhelming moderation demands amid polarizing news, Graham Media partnered with Viafoura to automate content filtering and deploy dedicated moderation services. This shift allowed newsrooms to focus on engaging positive contributors, dubbed “pixies”, through initiatives like AMAs and live fact-checking events, resulting in a 62% growth in daily logged-in users.

To deepen audience relationships and modernize its engagement strategy, El Tiempo replaced its outdated commenting system with Viafoura’s Audience Development Platform. This transformation unlocked real-time conversations, increased user interactions, and delivered actionable engagement insights — all in Spanish.

To preserve the energy and interactivity of its annual conference during the pandemic, the Online News Association partnered with Viafoura to deliver a more connected virtual experience for ONA20. By integrating customizable, real-time Community Chat directly into session pages — without the need for third-party logins — ONA empowered attendees to network, exchange ideas, and stay engaged.