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Daily Herald brings vibrant, interactive communities to its digital property with Viafoura

Many publishers experience challenges with enticing their digital readers to elevate their relationship from casual reader to actively engaged subscriber. The Daily Herald is a publisher zealously conquering this challenge. The Daily Herald, suburban Chicago’s largest daily newspaper, provides up-to-date breaking local and national news. While they did offer commenting to their readers via Facebook, … Continue reading “Daily Herald brings vibrant, interactive communities to its digital property with Viafoura”

First-Party Data Or Social Media Advertising: Which To Use?

Companies all over the world spend millions of dollars on social media advertising. For many years, it’s been one of the best avenues for brands seeking to expand their reach and visibility. By building a social following, brands gain direct access to customers already interested in their services and from there, speak to them directly … Continue reading “First-Party Data Or Social Media Advertising: Which To Use?”

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