If your media company’s monetizing its audience in any way or form, odds are, your registered users and subscribers are your biggest money-makers. Even so, the largest portion of your audience is probably made up of unknown readers who aren’t contributing much to your overall reader revenue growth. According to recent data from Viafoura, a […]
Audience engagement managers have become a core component of publishing teams in newsrooms across the country. An audience engagement manager’s primary purpose is to manage how the audience evolves from casual readers to engaged members of the community. To do that, they need the right audience engagement solution to moderate how people flow through the […]
When a person has a negative experience with a company, their most logical course of action is to cut off all interactions with that business. In the same sense, having troll-infested commenting sections on your company’s website or app can drive people away from engaging experiences and content. Keep in mind that 13% of people […]
DC Thomson, a leading UK-based media company serving news and entertainment to audiences worldwide, is working with Viafoura to bring positive, engaging experiences to its websites’ visitors. With support from Viafoura’s digital experience platform and advanced moderation services, DC Thomson now offers subscribers and registered users rich, interactive social opportunities and personalized notifications. This partnership […]
El Espectador is the oldest and most emblematic newspaper in Colombia. Founded in 1887 by Fidel Cano Gutiérrez in the city of Medellin, it has been a bastion of liberal thought and ideas, of independence, and of investigative and denunciatory journalism. Since its first issue, its motto has been “El Espectador will work for the […]
Perfil, one of Latin America’s most prominent newspaper and magazine publishers, has teamed up with Viafoura to improve the commenting experience for readers and subscribers on its website. Viafoura’s digital experience platform now offers Perfil’s audience members the ability to engage with one another in a positive way, follow their favourite topics and get notifications […]
Monday April 25th, 2022, Twitter’s board accepted billionaire Elon Musk’s offer to buy the social media company and take it private. The announcement ends what can only be called a weeks-long media firestorm as Musk offered to buy the company for $44 billion. Twitter stockholders will receive $54.20 for each share of common stock — […]
Spotlight: Trust in media is dwindling, with more than half of news consumers (58%) skeptical of media companies. Although 50% of people lose interest in content near toxic behavior, you can moderate on-site social spaces to build trust around content. Since news sites are 25% more trusted than social media, news organizations should focus on […]
Spotlight: Creating an effective, profitable subscription program is an ongoing journey. Subscription programs can fail from not building relationships with visitors, hitting unengaged visitors with a paywall message, forgetting to onboard new subscribers and not re-engaging “sleeper” subscribers. Viafoura can help captivate potential and existing subscribers and work with paywall providers to identify engaged visitors […]
Growth — every media company strives to achieve it. And yet, many business strategies are unsuccessful in driving continuous, long-term growth. So what kind of growth tactics are the most worthwhile and effective for media companies? It’s quickly becoming clear that organizations that position their audiences at the center of their growth strategies set themselves […]
