Spotlight: Creating an effective, profitable subscription program is an ongoing journey. Subscription programs can fail from not building relationships with visitors, hitting unengaged visitors with a paywall message, forgetting to onboard new subscribers and not re-engaging “sleeper” subscribers. Viafoura can help captivate potential and existing subscribers and work with paywall providers to identify engaged visitors […]
Growth — every media company strives to achieve it. And yet, many business strategies are unsuccessful in driving continuous, long-term growth. So what kind of growth tactics are the most worthwhile and effective for media companies? It’s quickly becoming clear that organizations that position their audiences at the center of their growth strategies set themselves […]
Every digital audience is flowing with revenue-generating power. Whether that power remains untapped or is harnessed to grow your company depends on how well you can transform your audience into a thriving digital community. Future plc, for example, grew its online audience by 56% in one year by nurturing its digital communities with worthwhile content […]
For many, 2020 was a low point — especially with the pandemic, political turmoil and social injustices raging across the globe. These recent events have also sparked a set of ongoing business challenges within the media industry. Thankfully, organizations are determined to stand strong and be a trusted resource for community members no matter what’s […]
