Spotlight: To improve customer acquisition and subscriber retention, media organizations need to provide community members with value exchanges centered around their needs. Viafoura data highlights how customers can boost retention rates by 20-40% for users who interact with social tools over a six-month period. 64% of consumers are interested in exchanging their information for personalized […]
Spotlight: 66% of publishers worldwide are active in the eCommerce space right now. First-party data is key to creating relevant shoppable experiences. Publishers can serve up targeted on-site and off-site product recommendations and offers. Engagement and interest data lead to closer relationships with retail partners and shoppers. According to Viafoura data, engaged users spend an […]
Due to the pandemic, sports teams and media companies worldwide have an all-too-familiar challenge in common: They’re unable to engage with audiences in person. Organizations that want to grow and retain their now-digital communities of sports fans must pursue new ways to get fans excited for content and sports games online. By equipping themselves with […]
In what was perhaps one of Facebook’s most aggressive moves so far, the social media giant last week blocked all news content and links from its platform in Australia. All news pages, and even some government pages, were wiped clean and news organizations were unable to deliver critical information to millions of Facebook’s users. Facebook’s […]
From the storming of Capitol Hill to the protests in 2020 against police brutality, tensions between civilians and authorities have led to dangerous clashes recently. And although it’s unfortunate, civil unrest has been and will continue to be part of the world we live in. Media companies are now pursuing new, effective ways to deliver […]
Is your media organization struggling to identify the next steps it should take to create innovative and profitable digital experiences? To help you find some clarity, Viafoura President and COO Mark Zohar joined Christoph Trappe, an industry thought leader, on an episode of the Business Storytelling Podcast. Throughout the podcast, Zohar sheds light on how […]
For many, 2020 was a low point — especially with the pandemic, political turmoil and social injustices raging across the globe. These recent events have also sparked a set of ongoing business challenges within the media industry. Thankfully, organizations are determined to stand strong and be a trusted resource for community members no matter what’s […]
2020 was disrupted by a deadly virus, shrinking budgets, nonstop work and misinformation, challenging even the most well-established media organizations. Thankfully, change is on the horizon. Media companies that have powered through this chaotic and unpredictable period are now well-positioned to embrace a brighter future. “While the pandemic has not changed where the industry was […]
Ready your content moderators because 2.3 million active users — many of whom are eager to encourage violence, racism, antisemitism, antifeminism and conspiracy theories — have lost their home base on Parler. As a social platform that encourages free speech with practically no moderation or fact-checking, Parler has gained a massive user base of people […]
Between an engaged website visitor and an unengaged visitor, which one do you think is more valuable to your community? You’ll probably find the answer to be obvious: An engaged community member offers more value in terms of long-term loyalty, behavioral data and revenue. But what you may not know is the exact extent to […]
