A partnership with your solutions provider has a number of benefits. First and foremost, a partnership means your solutions provider has a vested interest in your success. You work together to problem solve proactively and create innovative solutions. Like any relationship, starting on the right foot helps build the foundation to grow from. Onboarding is […]
Choosing the right moderation solution can be challenging, and many organizations find that their current moderation solution isn’t up to the standards of their brand. When your comment moderation solution is not aligned with your brand, it reflects poorly on you and alienates your user community. If you want to build a thriving brand, you […]
Many organizations that try to build their own user community run into the same problem; they pick a vendor rather than a trusted partner. It’s a mistake that means they don’t feel valued as a customer, while the vendor doesn’t care about their business outcomes. If you want to achieve sustainable audience growth, you need […]
Over-reliance on social media is one of the biggest mistakes that media companies make. Many brands spend so much time and money trying to develop content for social media even though their business models don’t benefit media organizations, nor are their community guidelines aligned. Worse still, even if an organization builds a following on social […]
Online toxicity is something that nobody should have to put up with, whether they’re a visitor on your site or a member of your team who feels personally attacked and harassed by the comments on their articles. Yet it’s something that happens all too often. According to a survey conducted by the University of Texas […]
The more you understand your users, the more opportunity you have to grow your community of followers. And the more you grow your community, the more your business can ultimately generate revenue and brand awareness. But without first-party data about your audience, you’re working from an incomplete picture. To grow, media brands need to know […]
Getting to know your audience is a long-term process. If you want to know what makes them tick, you need to convert anonymous users into known users before you can start gathering first-party data to better understand their needs. Converting unknown to known is the key to driving your entire business forward and helping you […]
Building an active user community goes far beyond adding a comments section to your site. If you want your audience to participate in the conversation, you need a strategy to attract and nurture unregistered users. Part of that strategy involves enticing users to engage with interactive, personalized content and recommendations, and the other involves lowering […]
Your audience is a core part of your brand, so when you completely outsource your community to a third-party social media platform, you’re letting big tech take control of your relationship with your audience, you’re also losing access to valuable first-party data you can leverage to better understand their preferences. However, it’s important to note […]
Imagine you’re the owner of a local store. I stroll in one day and tell you to let a group of nameless, faceless people somewhere far away decide how you can market to your clientele and how you can interact with them. They get to decide what the rules are and they can change them […]
