Choosing the right moderation solution can be challenging, and many organizations find that their current moderation solution isn’t up to the standards of their brand. When your comment moderation solution is not aligned with your brand, it reflects poorly on you and alienates your user community.
If you want to build a thriving brand, you need to offer an exceptional experience for your audience. That means not settling for mediocre moderation and having a community engagement solution with a full suite of tools at your disposal to moderate your community, including shadow banning, IP lookup, troll management, likes, and follows.
A comment moderation solution that’s truly aligned with your brand doesn’t just seamlessly blend in with your environment; it also reflects your brand’s value and enhances your business.
Research shows that when you implement engagement solutions across your platform, anonymous users spend more time on your site and become 25.4 times more likely to convert.
This article will examine some of the core features and attributes of an on-brand moderation solution that can protect your community, your newsroom, and your brand as you grow over the long term.
1. Predictive analytics
Using a solution with predictive analytics is vital for gaining better insights into your community, so you know and understand what matters to them most. Without it, your content strategy will be based on guesswork.
Your ability to offer relevant content and experiences to users will determine the strength of your brand. If you’re a brand that offers up-to-the-minute coverage on topics that interest users, they’re going to engage with your brand more than they would if you offer them stories that are better suited to another target audience.
2. Are you working with a vendor or a partner?
If you’re looking for a solution that has the capacity to evolve with your brand long-term, then you need to ensure you’re working with a partner rather than a vendor. While a vendor will place ads across digital assets to maximize your online visibility and offer revenue share, they will treat you as more of a financial investment than a client.
A true partner will work alongside you on a SaaS payment model to help you innovate new strategies that drive registrations, and acquire unique user data that allows you to enhance your brand and the way you serve customers.
3. Automated moderation
When building a user community on your website, you need to have a strategy to deal with toxicity if you want to protect your users and your brand. Failure to moderate toxic comments can be extremely damaging to your organization’s reputation.
For instance, Twitter’s inability to deal with hateful comments has damaged the organization’s brand by having users call the platform out for being a haven for toxicity, with Amnesty International going as far as branding the site “a toxic place for women.”
As a result, it’s essential to have a chat room with automated moderation to ensure that you can keep the conversation free of abuse, harassment, hate, and uncivil comments in real-time.
It’s important to remember that a quality moderation solution isn’t a banned word list; it’s a complete AI-driven solution with semantic moderation that can infer the intent and meaning of uncivil comments independently.
4. First-party data collection
Any effective community engagement and moderation solution should have the ability to gather first-party data.
Deploying an engagement tool that can collect first-party data is vital to making sure that you can develop detailed insights into your audience, which you can use to offer personalized content recommendations and news feeds that keep them engaged.
For example, simply offering your users a personalized news feed can help you generate 3.15 more page views.
By collecting first-party data, you can identify what topics users are interested in, what authors they’re most likely to follow, and recommend pieces that are not just likely to engage them on the site but that are also going to interest them.
Elevating your brand with comment moderation
A comment moderation solution that is aligned with your brand will elevate the user experience and make your audience trust you even more.
Features like AI-driven predictive analytics, first-party data collection and automated moderation give you a strong foundation to start building a safe and thriving user community.
Anything less, and you run the risk of offering a poorly optimized, irrelevant, and toxic community experience for your users and your journalists.