Viafoura, the leading digital experience platform for global media brands, is thrilled to announce the launch and rollout of the company’s community engagement solutions across Future’s portfolio of over 200 multimedia brands. This partnership marks a significant step in the digital publishing industry’s shift to prioritizing community engagement and delivering personalized user experiences. Future, the global leader in specialist media, is dedicated to connecting with passionate, high-intent audiences, which aligns with Viafoura’s mission to help brands build direct, loyal, and engaged communities.
Future selected Viafoura’s suite of community-building tools, including Conversations, and advanced AI moderation, to drive key business outcomes, including increasing authenticated users and driving engagement metrics. This initiative will enhance Future’s ability to foster deeper connections with its audiences.
”We are thrilled with the early response to commenting and community experiences on our pathfinder brands. We're looking forward to working with Viafoura on further embedding user engagement and interactions across our site experience
Simon CollisSenior Vice President, Content Strategy and Audience Development
Future anticipates three key outcomes from the partnership:
- Increased registrations and subscriptions to build stronger audience connection and grow authenticated users.
- Increased engagement with more time spent on site and higher page views.
- Efficient moderation, saving time and ensuring positive experiences for users.
Mark Zohar, Chief Executive Officer of Viafoura, added:
“We’re thrilled to partner with Future. Our team looks forward to helping Future drive deeper engagement and growth in authenticated users and transform the way Future interacts with their audiences.
This partnership reflects the digital media industry’s growing emphasis on community-driven experiences. “We’re excited to support Future’s success as they continue to innovate and connect with their audience in meaningful and impactful ways.”
Viafoura partners with over 800 global media brands, including Dotdash Meredith, Newsweek, McClatchy, The Associated Press, The Telegraph and the Canadian Broadcasting Corporation, to activate their audience. The company’s industry-leading digital experience platform drives audience engagement, increases registrations and subscriptions, and unlocks new revenue opportunities—enabling media organizations to build vibrant and thriving communities on their own digital properties.
Future is a leading global specialist media company offering trusted, expert content that builds engaged and valuable communities. Future is a prime destination for passionate people worldwide thanks to its specialist websites, magazines, events, newsletters and social spaces, all underpinned by data-driven insights and innovative technology that put the user experience first.
Future’s diverse portfolio spans technology, games, fashion, beauty, home interest, finance, news, sports, music, entertainment and B2B. The company’s roster of market-leading brands includes Marie Claire, Tom’s Guide, PC Gamer, The Week, Go.Compare, Homes & Gardens, Who What Wear, TechRadar and more.
