Engage and connect your audience with a real-time social experience
Viafoura Conversations have been the driving force behind civil discourse across hundreds of publishers for over 10 years.
Take your site from passive content readership to an active, immersive community experience by implementing Conversations across every page and driving audience comments, replies, feedback and likes.
It’s easy to integrate and configure, and works seamlessly with your existing login registration system and CMS. Conversations also give publishers the opportunity to understand and activate audiences, growing and enriching first-party data like no other community product on the market.
Conversations are an essential part of the digital user experience
Conversations are designed to turn your site from a static and passive content consumption experience into a dynamic and interactive social experience. Every component, from social features to moderation, helps create an environment with deeper connection to your brand, which leads to revenue results.
Move users to register and subscribe
Conversation participation has a direct correlation with users’ propensity to register, subscribe, and re-engage. Users that comment more often tend to return sooner and more often and make a publisher a part of their routine. The more they visit, the more they move down your consideration funnel to become a subscriber.
Generate richer first-party data by capturing the passion of your users on every topic
While providing important utility for users, Conversations also create invaluable signals for a publisher. The data captured from comments, likes, and shares provide explicit information about user interest, propensity, and sentiment. This data can be segmented and activated in a variety of ways to contribute to revenue goals.
Viafoura products improve first-party data
Conversations connect your audience to the content and to each other with many different ways to engage:
- Notification bell
- User follows
- Author badges
- Custom badges
- User-to-user muting
- Ads in comments
- Verified user status
- Syndication of live blog across owned sitest
- Data APIs
- Mobile integration
- Automated ingestion of Twitter content
- Rich text editor to customize and format blog posts
- SEO value of live updated content
- Unlimited users and usage
- SSO with publisher auth system
- Ease of use via front end publishing experience; ie. no complex backend systems or additional logins required
- Automated preview cards for all web links
- Real-time notifications of new blog posts
- Support for multiple editors