We are thrilled to announce that Viafoura has partnered with Les Coops de l’information to bring an enriched digital experience to their esteemed regional media outlets, including Le Droit, Le Nouvelliste, Le Quotidien, Le Soleil, La Tribune, and La Voix de l’Est. Dedicated to delivering daily local news on significant issues, Les Coops is deeply rooted in their respective communities, playing a vital role in the growth and vitality of the regions they serve.
Marc Gendron, Directeur Principal, Croissance Numérique et Éditeur chez Le Soleil, & Kim Alarie, Coordonnatrice à la croissance numérique, highlighted the primary challenge: extending the lifetime value of a user and enhancing customer satisfaction.
Marc and Kim emphasized the importance of a reliable moderation process tailored to their specific needs.
“For us, complete confidence in the moderation process was non-negotiable. It was essential that the people in charge of moderation were completely fluent in French and could understand the subtleties of French from Québec. Viafoura has a moderation team based in Montreal and serves many French-speaking editorial clients. And they are fellow Canadians too! That was enough to give us the necessary confidence.”
Marc Gendron | Kim AlarieDirecteur Principal, Croissance Numérique et Éditeur chez La Soleil | Coordonnatrice Croissance numérique
Our solution for Les Coops de l’information includes:
- Conversations: Facilitating direct user interactions on their platforms.
- Full-Service Moderation: Ensuring safe and respectful community discussions with native French moderators.
- Engagement Starter: Kickstarting user interactions to build a vibrant community.
Leigh Adams, Head of Moderation at Viafoura, shared her enthusiasm: “We are delighted to work with Les Coops de L’information! Our moderation team is committed to maintaining a respectful and engaging community environment, & given our expertise in moderating French-language content and understanding the unique nuances of Québec French, we are confident in our ability to support their goals of fostering meaningful conversations and enhancing user engagement!“
Les Coops de L’information anticipates significant improvements in digital engagement. Marc and Kim expressed their expectations: “We hope that it will help us build a community around our contents and products. We do hope too that the conversation will be transferred on our own properties instead of occurring in third-party social platforms. This will contribute highly in driving the engagement and increasing the recency, frequency, and volume of visits and content consumption.”
We are excited about this partnership and the enhanced digital engagement it will bring to Les Coops de l’information!