We’re thrilled to announce a delicious new addition expansion under the Radio-Canada family: Mordu has launched a community, powered by Viafoura! With over 6,000 recipes, ingredient guides, pro tips, local food news, and exclusive culinary web series, Mordu is a gastronomic paradise for cooking enthusiasts across Canada bringing the rich tapestry of food to your fingertips.
We sat down with Katherine Domingue, Project Manager at Mordu, to share her thoughts on why we chose Viafoura and what we anticipate this partnership will bring to Mordu and our valued users.
We chose Viafoura because of their global partnership with CBC/Radio-Canada, which aligns perfectly with our strategic business goals. This partnership allows us to provide a seamless user experience with a single sign-on, enabling our users to effortlessly switch between our products. It also streamlines feature development, ensuring we can swiftly respond to our users’ needs. We’re particularly excited to introduce the new comment section on our recipe pages, a feature highly requested by our community.
How did you find the onboarding process?
The onboarding process was smooth, and simple. Viafoura’s support service was quick and immensely helpful, although a bit more diagrams could have helped, Jeannie’s constant presence throughout was truly a blessing, ensuring a seamless transition.
How will digital experiences be changing at Mordu?
The introduction of comments on our recipes will create a dynamic space for users to seek answers to their culinary queries and foster engagement within our community. This will undoubtedly enhance the user experience for those exploring new recipes, making their culinary adventures even more enjoyable.
What quantitative outcomes do you anticipate Viafoura will help you achieve?
We have high expectations for what Viafoura will help us achieve:
- Increase in Authentication and Account Creation: Viafoura’s seamless single sign-on system is expected to boost the number of registered users on Mordu.
- Increased Engagement: The comment section will encourage active participation and discussions among our users, leading to increased engagement.
- Higher Net Promoter Score: We anticipate that the enhanced user experience will result in a higher Net Promoter Score, reflecting the satisfaction of our community and value offerings.
- Growing the Mordu Community: Viafoura will play a pivotal role in fostering a vibrant, thriving Mordu community, bringing food enthusiasts together like never before.
Mordu’s journey with Viafoura is just beginning, and we invite you to join us in this culinary adventure. Explore our treasure trove of recipes, engage with our community, and savor the flavors of Mordu. We look forward to cooking up unforgettable experiences together!