We’re excited to share that Viafoura’s full suite of community engagement tools is now live across McClatchy’s 29 daily newspapers. As a prominent American publishing company with a weekly circulation exceeding 10 million across 14 states, McClatchy is dedicated to empowering communities through quality journalism. This launch marks a transformative step in digital storytelling and community building for a company that remains steadfast in its commitment to the communities it serves.
Kat Sheplavy, Sr. Director of New Products & Experiences at McClatchy, shared her excitement about the partnership:
“We chose Viafoura because of their best-in-class suite of products, incredible team, excellent track record of human and AI moderators, and unwavering dedication to building community across online publishers. The Viafoura team is among the best I have ever worked with. They are super organized, incredibly responsive, and dedicated to ensuring we meet our goals. Viafoura has already changed the digital experience across McClatchy properties by giving our audience a platform for productive conversations and enabling our engagement editors to focus on meaningful interactions.”
Kat SheplavySr. Director of New Products & Experiences
As McClatchy continues to innovate in the digital space, the Viafoura tools will play a pivotal role in enhancing key areas of the business including:
- Increase in Registrations (Unknown → Known)
- Improved Retention Rate
- Time Saved on Moderation
- Speed to Market to Publish Live Blogs
- Increased Engagement (Time on Site + Return Visits)
Mark Zohar, CEO of Viafoura, highlighted the strategic alignment between the two companies:
“Our partnership with McClatchy is a perfect example of how strategic alignment can drive innovation and growth. By integrating Viafoura’s community engagement tools, McClatchy is not only enhancing its digital offerings but also fostering stronger, more meaningful connections with its readers, driving real business impact. We are proud to support McClatchy’s mission of strengthening communities through quality journalism.“
This launch is just the beginning. We are excited to continue working closely with McClatchy to build a vibrant, engaged, and safe online community that aligns with their high standards of moderation and safety.
Stay tuned for more updates as we continue to bring our community engagement solutions to life across McClatchy’s digital properties!