Category: News

New(s) Ideas: Viafoura Conversations Makes Real-Time Engagement a Reality

This month’s winner of the Alliance’s New(s) Ideas contest, Viafoura Conversations promises to reinvent the way publishers are engaging with readers via comments, as well as facilitate real-time engagement with your content, all using innovative AI-powered moderation technology.

This month’s winner of the Alliance’s New(s) Ideas contest, Viafoura Conversations promises to reinvent the way publishers are engaging with readers via comments, as well as facilitate real-time engagement with your content, all using innovative AI-powered moderation technology.

Grupo Nación Powers Real Time Conversations With Viafoura Engagement Suite

Viafoura – a leading provider of engagement cloud solutions specifically built for news publishers and media companies – today announced the launch of Conversations.

Viafoura is pleased to announce a partnership with Grupo Nación. The Costa Rica-based media and communications company set out to provide a better user experience for their registered users and subscribers by providing a native and real-time engagement experience, directly on their site.

Grupo Nación made the decision to switch from their existing Facebook commenting plugin to a more robust audience engagement solution. The Latin American publisher chose Viafoura to support their business goals of building a direct relationship with their audience through native registration and engagement tools like commenting, live stories and more. The choice to remove Facebook and make the switch to Viafoura, enabled the publisher to build on and control their user experience and own the customer journey, while gaining rich first-party audience insights.

“Working with Viafoura gave us the outside expertise and tools we need to make the switch within our newsroom and properties seamless. As a result, the integration with our existing systems, customization and launch was completed in less than two months.”
—Felipe Castro, Digital Marketing and Subscription Sales

Since recently implementing Viafoura, not only does Grupo Nación now have new detailed insights about their audience behavior but they can now also leverage those results to optimize their user experience, connect to additional systems  and offer advertisers more sophisticated metrics by leveraging Viafoura real-time data APIs.

Additional benefits include surfacing their own ad inventory within the engagement tools, providing complete control of their user experience and reduced load times with increased capabilities.

About Grupo Nación

Grupo Nación is a news media company that is editorially and financially independent. It is a leader in the creation of diverse content (print, digital, radio and experiential), as an extension from its more traditional newsprint business.

Viafoura Launches New Audience Engagement Suite to Power Live Story Coverage and Real-time Conversations for Media Companies

Viafoura – a leading provider of engagement cloud solutions specifically built for news publishers and media companies – today announced the launch of Conversations.

Toronto, August 2, 2018: Viafoura – a leading provider of engagement cloud solutions specifically built for news publishers and media companies – today announced the launch of Conversations. Building on their leading real-time commenting platform, Viafoura Conversations provides, a complete set of real-time tools and capabilities to help media companies and journalists connect with their audience directly on their site and mobile applications. Backed by a leading AI moderation solution, journalists and audiences alike, are free of the worry of trolls and hate speech and can participate in real-time conversations not only in the comments, but in live chat forums and as part of the live blogging experience, now provided by the Viafoura Conversation suite.

“The audience experience, interactions and resulting first party data belong in the hands of the content creators and at Viafoura, we are committed to ensuring that happens in fully automated moderation environments free of hate speech, harassment and abuse.”
— Jesse Moneifar, CEO, Viafoura

Viafoura Conversations provides media companies with the tools they need to offer live story coverage and enable real-time conversations through commenting, live chat and more –all directly on their sites. Highlights of the suite, part of the market-leading Viafoura Engagement Cloud, include:

Live Stories

Enable real-time coverage of stories and events by publishing a live stream of content directly on site and include external links and embedded social posts with ease. Live Stories lets journalists cover stories as they happen and ensures users stay up to date on breaking news and can join the conversation in real-time.

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Viafoura Live Stories - Rich Text Capabilities

Live Chat

Provide registered users and subscribers a forum to connect around topics and events directly on your site with the real-time protection of Viafoura Automated Moderation.

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Real-Time Commenting

Enhances audience engagement by allowing real-time conversations to unfold directly on site, creating a highly engaged community of authors, readers, influencers and subscribers that’s backed by Viafoura Automated Moderation to guarantee brand safety.

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Viafoura Real-Time Commenting

Ratings & Reviews

Offers a five-star system that lets users react to the experiences, places and products they encounter.

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Viafoura Ratings & Reviews

All Viafoura Conversations products come with a guaranteed uptime of 99.95% and native ads-in-comments functionality.

“Leading media brands understand the importance of connecting directly with their audience and looking for tools that make it easy for journalists to provide live story coverage and interact with their audience in a safe environment.”
— Allison Munro, Head of Sales and Marketing, Viafoura

“And with the many challenges on social platforms, from algorithm changes to user data breach and scandals, to fake news, trolls and harassment, it’s important now, more than ever that media companies can control their user experience and build their audience relationship on their owned channels.” Munro, continues.

The Viafoura Engagement Cloud is used by over 600 media brands globally, including CBC, Advance Media, Graham Media, The Philadelphia Inquirer, Irish Times, and The Weather Network.

About Viafoura

Viafoura helps over 600 media, broadcast and entertainment brands better build, manage and monetize their content, audience and data in real time, powering more than 1.5 billion interactions across 350 million active users.

ClickOnDetroit Wins Six Digital Innovation Awards Including Best Local Website

Viafoura would like to congratulate Graham Media’s ClickOnDetroit for winning six awards at the recent Local Media Association’s Digital Innovation Awards ceremony including 1st place in Best Local Website. Taking home the most awards of the evening out of the 70 companies nominated, Graham was also recognized by the judges for demonstrating evidence of substantial audience growth for ClickonDetroit.

“... ClickOnDetroit’s app is another important digital component, sending push alerts that notify users when breaking news is happening.”
—ClickOnDetroit

Learn More About Viafoura Push Notifications

Read full award lists here: https://www.clickondetroit.com/station/clickondetroit-wins-six-digital-innovation-awards

Interested in learning more?

Connect with us today to learn how Viafoura can help you build, manage and monetize your audience.

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Pelmorex Corp. Calls on Viafoura to Help Expand Active Community Membership By Over 50 Percent

Toronto, May 18, 2018: Hoping to cement their position as the online destination for weather and weather-related news, Pelmorex started looking for new ways to build their audience and create a more active and engaged community around their content on the weathernetwork.com and MétéoMédia. To do so, they wanted to build added value for their audience by giving users a chance to connect more frequently on their platforms, in a localized, safe and real-time way. Pelmorex wanted to create new opportunities for engagement with the right technology solution and chose to partner with Viafoura.

“We are so pleased that we have been able to partner with Pelmorex Corp and truly make an impact on their audience engagement objectives: enhancing community standards, increasing registrations and driving user engagement.”
—Allison Munro, Head of Sales & Marketing, Viafoura

With the help of Viafoura Engagement Cloud, audience engagement and moderation tools, Pelmorex Corp. has been able to meet and exceed its original goals, creating a value exchange to drive user registration, enhancing guidelines with automated checks and balances in place, building audience loyalty, and increasing engagement to an all-time high within their community.

“We will continue to focus on growing our digital community to improve engagement on the websites and apps. This includes investing with Viafoura and expanding the suite of features offered by the platform.”
— Pamela Gonzales, Manager, Global Web & Emerging Technologies, The Weather Network

“The community as a whole encourages user interactions and repeat visits, as well as content consumption. In terms of user engagement, we have found that compared to non-registered users, registered users visit 31.5% more pages per visit, and more significantly, visit our properties 233% more times per month” said Pamela Gonzales, Manager, Global Web & Emerging Technologies, The Weather Network.

Allison Munro, Viafoura’s Head of Sales and Marketing will be hosting a Q&A fireside chat with Pamela Gonzales, Manager, Global Web & Emerging Technologies, The Weather Network, as they discuss fostering a thriving digital community. Tune in to learn how The Weather Network is driving real-time audience engagement in a localized way.

Learn more in the upcoming Viafoura Talks webinar

The Weather Network—Growing Your Digital Audience

Watch the on-demand webinar now:

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Philadelphia Media Network Taps Viafoura as Critical Technology Partner to Create a Brand Safe and Civil Community

Investing in fostering a civil community, Philadelphia Media Network deploys next-generation moderation and engagement tools

Viafoura, a leader in real-time audience engagement and moderation solutions for media companies, announces it has been chosen by Philadelphia Media Network: Philly.com, the online hub for the Philadelphia Inquirer and Philadelphia Daily News, to provide real-time engagement and automated moderation solutions to power their online community. Viafoura Automated Moderation uses machine learning and natural language processing to augment human moderation efforts to remove spam, harassment, personal attacks and other intolerable user generated content in real time. Combined with the Viafoura suite of engagement tools, Philly.com will create a more productive, civil and growing community for its readers and journalists to connect around the issues that matter most.

“In order to build a healthy online community, we need to invest in it. We want community management tools which allow our audience to build strong relationships with our community team, our reporters and each other,” said Kim Fox, Managing Editor, Audience Development at Philly.com. “You get the community you deserve, you need to invest in it, so we are happy to have found a platform with moderation and engagement tools that will build trust and encourage quality conversation and relationships. We’re thrilled that Viafoura is as committed to our success as we are.”

In order to build a healthy online community, we need to invest in it.

The selection marks a change from Philly.com’s unpaid use of Disqus to an investment in the publication’s online community, and an increased effort to encourage engaging, productive discourse. Viafoura’s real-time engagement and moderation suite will power real-time conversations and uphold Philly.com’s community guidelines consistently across its site in order to improve the quality of comments and increase audience engagement.

Related: The Virginian-Pilot Empowers Readers and the Newsroom

About Philadelphia Media Network, PMN

Philadelphia Media Network, PBC, (PMN) is the owner of the Philadelphia Inquirer, Daily News, and Philly.com. With its multiple brand platforms and integrated print and digital products, PMN is the region’s largest news media network and the industry’s technological leader and innovator. PMN reaches an average weekly audience of 1.9 million adults – more than the combination of the four evening television news shows* or the combination of those radio stations** ranked in the top ten during drive-time programming.

Interested in learning more?

Connect with us today to learn how Viafoura can help you build, manage and monetize your audience.

Connect Now

Source: Scarborough Release 2 2017; Base: Philadelphia DMA
*The evening news television is ranked from the weekly primetime average half hour M-F 5pm – 7pm; M-F 11pm-11:30pm **Radio is ranked from the weekly primetime average quarter hour M-F 6am – 10am

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