Category: News

Advance Local selects Viafoura to power engagement and moderation

Advance Local selects Viafoura to power engagement and moderation across its network of sites.

Advance Local LogoSpanning the full network of Advance Local, Viafoura will power and moderate online engagement for regional websites owned by the media company.

Specifically, Viafoura will provide real-time commenting and full service moderation in order to increase the quality of user-generated content, journalist and audience interactions and the online user experience.

“We look forward to supporting Advance Local’s commitment to quality interactions and civil discourse across its network of sites,” said Jesse Moneifar, founder and CEO of Viafoura. “We’re proud to aid in Advance’s efforts to provide an environment that facilitates discussion around the topics that are most important to the members of their community.”

About Viafoura

Servicing over 600 top media, broadcast and entertainment brands worldwide, Viafoura allows content providers to better build, manage and monetize their content, audience and data in real time. Market-leading cloud engagement solutions empower organizations to provide an integrated and seamless online user experience, while fueling better interactions with their audience and providing the first-party data crucial to business success.

Related: The Virginian-Pilot Empowers Readers and the Newsroom

Are you ready to engage your audience?

Connect with us today to learn how Viafoura can help you build, manage and monetize your audience.

Talk to Sales

Digital Engagement and Adapting to Change

Viafoura’s Director of Product – Engagement Tools, Dan Seaman joined Shari Medini on the Push Pull Sales & Marketing podcast, where they discussed the importance of adapting to changing traditional and social media landscapes in order to maintain and increase engagement.

Topics in the podcast:

  • The effects of how quality content distribution is often reliant on one or two social media and search engine giants
  • The importance of the relationships you build with your audiences
  • How building these quality relationships, whether you’re a large publisher or smaller content creator, will help drive engagement regardless of changes to platforms or algorithms

Adapting to change as a content publisher with Dan Seaman (ep. 61)

Director of Product
Dan Seaman

Dan Seaman is a 15 year digital media professional and enthusiast and has held key product strategy and leadership roles managing consumer products for large media groups like St. Joseph Media, Quebecor, TC Media, and The Globe and Mail.

To Beat Intelligent Tracking Prevention You Must Attract Return Visitors

Apple’s latest version of Safari in macOS High Sierra includes Intelligent Tracking Prevention, which prevents first-party cookies from being used in a third-party context beyond one day, and purges them completely after 30 days. The move hands a huge targeting advantage to Facebook, Google, and other large, frequently visited sites when it comes to targeting advertisements. But for smaller companies also competing for ad dollars, encouraging frequent re-engagement and repeat visits to their sites is more important than ever in order to maintain the high value 24-hour cookies for longer periods.

Viafoura launches mobile SDK, delivers engaging user experience on mobile devices

Media companies can now seamlessly integrate Viafoura on mobile applications, ensuring consistent experiences across web and mobile

TORONTO, Canada (September 11, 2017) – Viafoura, a leader in engagement, commenting and moderation tools for media brands, today announces the latest release of its mobile Software Development Kit (SDK) for iOS and Android devices. The mobile SDK, for both native and webview applications, allows digital publishers and media companies to easily integrate login and commenting within applications.

Using Viafoura’s SDK, customers can quickly and easily implement engagement tools on native, web-based or hybrid applications, without having to sort out JavaScript Object Notation (JSON) responses or error handling. The SDK for iOS and Android devices supports social and email login, commenting and media uploads. In addition, this SDK gives media brands the building blocks they need to integrate Viafoura’s full-featured APIs for advanced customization and the ability to easily retrieve, capture and present data.

“Users interact with media brands that they trust across many different devices. It is critical that their experience and opportunities for engagement are consistent and seamless across all platforms,” said Dan Seaman, Director of Product. “The Viafoura SDK allows media companies to quickly and easily integrate our core engagement tools in a way that ensures consistency across all devices.”

Following the recent launch of Viafoura’s Next Generation Viafoura Engagement Cloud, the mobile SDK release now enables media companies to provide users with an unbroken, engaging experience from web to mobile. Viafoura engagement tools for mobile web and applications provide a proven system for driving increased engagement, attention time, more frequent app usage, and ultimately conversion and revenue to drive return on investment for applications.

To learn more about Viafoura’s mobile SDK contact sales@viafoura.com

About Viafoura

Viafoura’s Viafoura Engagement Cloud empowers brands to increase engagement on their websites with user registration, engagement, moderation and analytics tools. These tools allow organizations to deliver a seamless user experience and capture first-party audience data, resulting in increased loyalty, revenue and life-time value of customers.

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