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Atlas News and Viafoura – achieving soaring levels of community engagement

Focused on bridging the gap between the intelligence community and the general public through short-form content, Atlas News covers everything from geo-politics to conflict. While Atlas News is a digital news site, Stanford Nix, COO explains that “our community is our business”.

Their vibrant community is unbelievably active and loyal to their brand. “People use our products and consume our content because it’s important. They stay because they enjoy it” says Stanford. Most publishers dream of a community that sees and values everything they do. Atlas News has more than achieved that ideal. They’ve even had customers emailing them informing them of a loophole in subscription walls, and offering to pay back their subscription for the previous 4 months – all because they value the content Atlas News provides!

It is because of these achievements that Atlas News has set its new product introduction standards so high. Stanford noticed that “while our readership was high, we didn’t integrate our audience into our new platforms. I went on a deep dive to find a solution that could provide our customers with a more broad range of product offerings. We don’t see Viafoura as a tool, we see it as a product. A product we could leverage to generate more traffic, time on platform, and revenue. We have arguably one of the most dedicated and active communities in news. Our engagement rates are 8x of industry standard and bringing that social media engagement to our platform was the obvious next step. And Viafoura is the clear king of community engagement.”

For Atlas News, integrating Viafoura’s Conversations, Live Blogs, Community Chat, Trending Articles, and Moderation solutions is helping them reach new levels of engagement. Says Stanford, “It will not only affect our digital experience, it IS the digital experience. Reading articles and being informed is the passion in our community. But community engagement is where we really see our business come to life. Social media style features like comments, follows, upvotes and downvotes, are going to be an integral part of our growth and overall attractiveness to our community.”

Viafoura is also excited to work with Atlas News. Dalia Vainer, Director of Customer Success at Viafoura affirms how “we are looking forward to launching Viafoura core suite with Atlas’ unique younger demographic! We’ll be actively engaging their direct-to-user relationship on their owned and operated- something their audiences are used to with socials, but leading in a brand-safe and 1st party data forward way. What an exciting launch! “

The New Daily drives engagement, first-party data, and revenue diversification with Viafoura.

The New Daily is an online, non-paywalled, Australian digital news site that was founded in 2013. It features content such as breaking news, politics, finance, entertainment, lifestyle, sports, and weather from Australia and around the World.

Like many publishers, The New Daily is keen to provide its readers with the opportunity to contribute their unique viewpoints to a vibrant and safe community. Ingrid von Bibra, Publisher, at The New Daily says they are “excited to increase user engagement whilst also providing their editorial team with valuable feedback and user insights”.

By implementing Viafoura’s Conversations, Live Blogs, Community Chat, Trending Articles, Topic Follows, and Moderation solutions, The New Daily is driving their first-party data strategy forward at an accelerated rate. With data generation now in hyperdrive, the team has access not only to traditional information such as PVs, Dwell Time, and RFV values, but extensive insight on user sentiment, interests, propensity, and community participation as well.

Viafoura is excited to be working with The New Daily. “The energy that The New Daily has brought to this initiative is palpable! We’re delighted to be their chosen partner for reimagining the audience experience and unlocking a new first-party data strategy” says Dalia Vainer,Director, Customer Experience.

As The New Daily continues to reap the rewards of Viafoura’s turn-keysolutions, nothing but positive outlooks remain for continued audiencegrowth, engagement wins, and revenue diversification.

NPG partners with Viafoura, bringing new life to its digital properties and audience communities

News-Press & Gazette Company (NPG), a Midwestern American family owned and operated business, is a powerhouse in the broadcast television and newspaper industries. Having thrived in the ever evolving news and publishing landscapes since 1951, NPG is keenly aware that change is good for business – but not without its challenges. With Viafoura’s tools and expertise, NPG aims to turn those challenges into an increase in the amount of time visitors spend on their sites and an improvement in their overall engagement by giving registered users the ability to comment with ease and the option to follow topics and authors of interest.

In a digital world where audiences are largely anonymous, it’s tough to maintain spaces for constructive, informative, and open conversations without coming up against toxicity and bad actors. “As a media company, NPG has a vested interest in open and robust discourse,” says NPG’s Director of News and Marketing, Michael Fabac, noting that “At the same time, we recognize that some individuals take advantage of digital anonymity to spread misinformation and hate. Viafoura is helping us find a tenable middle ground by providing a platform that encourages engagement and civility.”

For NPG, integrating Viafoura’s Conversations, Automated Moderation and Full Service Moderation tools is helping them restructure their on-site commenting and introduce a fast-paced, safe, and engaging community experience on all their sites. After a smooth onboarding, Viafoura’s tools are live on nine of NPG’s sites and driving immediate positive results. Among the wins, NPG is seeing properties that had fallen dormant due to previous moderation strategies come back to life.

Watch as KVIA.com, one of NPG’s properties, introduces its new audience engagement solution powered by Viafoura:

NPG partners with Viafoura, bringing new life to its digital properties and audience communities

In tandem with updated community and moderation solutions, NPG is using Viafoura’s Audience Insights to gain a deeper understanding of audience interests and sentiments that could be used to further optimize audience-first engagement strategies. These insights allow NPG to serve targeted content to ideal existing and prospective registered users by using Viafoura’s Trending Conversations Carousel, even further improving engagement and time spent on their sites and pages.

As they continue to reap the rewards of Viafoura’s turn-key solutions, nothing but positive outlooks remain for continued audience growth, engagement wins, and limitless insights and learnings just waiting to be discovered in new found access to rich first-party data.