Tag: user experience

The Facebook Page Moderation Feature: What Makes it so Flawed?

As one of the biggest social media platforms out there, Facebook boasts a record number of global users — over 2.6 billion of them — and there’s no doubt that number has gone up since then. A huge number of users means a huge need for effective moderation, and Facebook has placed moderative control on its users through the use of the Page Moderation tool —  a feature that can be used by anyone to control the discussions, comments, and content posted on their platform. 

However, there are some key flaws related to the Facebook Page Moderation feature that make it unreliable in the long run and ultimately tie into the overall flaws with Facebook’s content moderation system as a whole. Read on to learn more about these issues and why you should consider alternative options like Viafoura for your moderation needs.

Limited ad control

The Facebook Page Moderation feature covers the basics when it comes to managing the comments and replies that are made on your page or posts. It allows you to block specific words, implement a profanity filter, block specific users from posting entirely, and more. However, there’s only so much you can do with these features, and there are many issues that remain unaddressed. 

For example, note that Facebook runs automated ads that are not filtered by the page moderation tool at all. You have zero control over the ads that are displayed on your page, and you also can’t run your own algorithms to better detect and remove unwanted content, meaning your settings aren’t stopping advertisers from presenting ads to your page viewers that you wouldn’t want associated with your page. 

Filters have workarounds

Filters and blocklists are a simple way to moderate content on your page, but they’re only effective until a determined spammer or troll finds a hole in your defenses. Once they’ve found a workaround that isn’t being restricted by the Facebook comment moderation tool, nothing is stopping them from spreading toxic content apart from Facebook’s innate algorithms, which are notorious for misfires and failing to restrict negative content. 

Another factor to consider is that while setting a filter and blocklist in Facebook works for text content, there is no way to moderate images and videos apart from deciding whether your visitors can post them or not. Visual content like shared pictures and videos are a huge part of engagement in social media, so restricting them can do more harm than good. But determined trolls and malicious users will often post images or videos containing their negative content that will fly right under the Facebook page moderation radar.

Facebook’s moderation algorithms need work

In a report published by Forbes, it was estimated that Facebook makes around 30,000 moderation mistakes per day. That number might not sound so big when compared to the number of users the social media platform has, but it’s still a huge margin of error when it comes to restricting the wrong user. There’s nothing more off-putting than getting flagged for a comment or reply that’s completely appropriate and relevant to the discussion, and Facebook as a platform still struggles to get this aspect of their moderation right.

As mentioned earlier, there’s no way to modify or customize the algorithms being used on Facebook, and you can’t run your own either. These factors, combined with the Facebook spam filter censoring safe comments and letting toxic ones through, means that it can be extremely difficult to drive lasting engagement through the social media platform alone.

Live moderation gets overwhelmed

Depending on individual needs, any user that seeks to moderate content on Facebook or otherwise will eventually realize that live moderators are still needed for more comprehensive content control. We’ve made amazing advances in our technology, but algorithms aren’t perfect. When some inappropriate content slips through the cracks, live moderators are the best way to make up for it.

While Facebook does employ live moderators, the sheer scale at which they operate means that it’s almost impossible for them to reliably cover all the bases. On top of all the regular censoring and removal of globally inappropriate material, there are local and cultural considerations that also require close review when moderating content, which can’t be done by algorithms and AI that simply blacklist Facebook users. This means that try as they might, Facebook’s live moderators are spread so thin that may never actually get to cleaning up toxicity off your page, which means you’ll have to do it yourself, using the limited functionality of the Facebook page moderation feature.

So what’s the solution?

Despite the many flaws of Facebook’s page moderation, it’s understandable why so many content producers and organizations rely on the platform. Like all social media platforms, Facebook does an amazing job at providing a space in which users can engage with one another. But what if you were to create that community space within your own platform?

Through the use of online community engagement and management software, content distributors can integrate the key elements of social media — the ability to comment, share, and discuss content with other users — as well as the functionality to effectively moderate and control the discourse around the platform. Once users start interacting within your own community space, you can fully control the algorithms used for moderation, activate and deactivate the features you want, and create a returning audience that contributes to the overall growth of your platform.

Viafoura provides robust community engagement and management software with several popular social media features that can be integrated right into your website. We also offer highly effective moderation services, from preset and customizable algorithms to live moderation services that focus on driving engagement while filtering out toxicity.

Learn more about our product suite by signing up for a demo, and start growing your online community today!

Unbiased & Reliable News Sources for Real Facts

We’re at a strange place in our society where news and information are available at the touch of a button and from an endless array of sources. Still, their reliability is more suspect than ever before. The digital age has put the power to make thoughts, opinions, and personal agendas publicly available into the hands of the everyday person, and you would be hard-pressed to distinguish whatever they’re putting out there as fact or fiction.

Viafoura’s software suite promotes discussion, engagement, and community establishment around brands and we strive to work only with reputed and trusted digital media brands. 

But the amount of misinformation out there makes those few reputed media outlets and brands that much more valuable and necessary. But even amongst more well-known news sources, there’s the unmistakable influence of bias, which forces viewers and readers to take in all provided information through tinted lenses. As a result, digital media brands that genuinely wish to serve as a source of unbiased news and information need to review their policies and approaches towards their publications. 

Thankfully, there are still unbiased news sources available on the web that can be relied on to provide factual, objective, and trustworthy content, which including those digital media brands that are working with our digital experience platform. Let’s go over some of the considerations that need to be made when vetting a news source and some places where you can find responsible content.

Can reliable news sources really be completely free of bias?

It’d be fantastic if we could believably claim that even the best new sources were capable of acting wholly neutral and free of all bias. But it’s our opinion that news isn’t really delivered to us intact – it’s reported, which means that someone tells us the story. So maybe when scientists develop some fantastic AI capable of truly neutral reporting, we can expect a sober, entirely unbiased view of what’s happening. 

But the news is gathered and given to us by individuals who have their own thoughts, ideas, and perspectives. This fact holds across all facets of news media, from television to newspaper columns to web articles. Digital media brands may strive to keep up to high standards and function as neutral news sources, but it is still the individual that shapes the message of each article and feature story. 

And bias isn’t necessarily a bad thing. Opinion articles are often some of the most popular posts made on news outlets because they resonate more strongly with certain readers and spark responses and counterarguments from others. Our Conversations and Community Chat features find the most use on pages like these that prompt discussions and stimulate healthy and civil discourse. The issue arises when bias prompts certain digital media brands to spread misleading and non-factual information as the whole story. 

How do you determine if a source provides unbiased news?

We’ve established that unbiased news sources are essential but also harder to distinguish from those that skew the facts and details for their benefit. But it might not be clear how everyday individuals can make sure they’re looking in the right places for their news. So here’s a checklist that you can use to determine if the source you’re looking at is likely to be offering unbiased news.

Unbiased News sources

References or Publication in Libraries

Libraries work on a non-profit basis, and as such, have no reason to push an agenda or skew the facts towards a specific interpretation. News details that can be corroborated with articles in library databases are much more reliable as news sources. These sources will make it very clear if any part of their information is based on their perspective or opinion.

Pulitzer Prize-Winning outlets

Newspapers, magazines, or websites that have earned the Pulitzer prize have met the awarding committee’s criteria for excellence in news reporting and journalism. Any member of this group can be considered an excellent source of unbiased news that’s sure to give you the facts from as objective a standpoint as possible.

Outline their sources when possible

Some news and media outlets will draw from other resources or references to obtain statements and details, and unbiased news sources will have no problem explaining exactly where they got their information. In addition, reliable new sources offer names, positions, and sometimes even the dated timeframe when they obtained their information. Some of the more academic publications might provide related readings and sources as a supplement to the article.

Top reliable sources for unbiased news

These are some, but not all, of our favourite sources of information for unbiased news in North America, in no particular order. You can’t go wrong with getting your info from these outlets.

CBC

The Canadian Broadcasting Corporation has had a longstanding reputation as one of Canada’s most reputable and reliable sources. They have recently spoken out on the crisis of faith in journalism and the steps that they have taken to restore it. Their commitment to excellence and factual accuracy in new reporting has stood the test of time, and they remain an excellent source of unbiased news even today.

Toronto Star

Founded in 1892, the Toronto Star has served as the mainstay of journalism and news reporting in one of Canada’s most densely populated regions. They hold highly detailed and admirable journalistic standards that they make publicly available and are committed to accuracy and truth in their publications.

Tribune Publishing

As the head of such illustrious outlets as the Chicago Tribune, The Baltimore Sun, and the Orlando Sentinel, Tribune Publishing is known throughout the East Coast as a digital media brand that works towards responsible and factual reporting in journalism. They have continued to push to inspire and inform communities down to the local level, making them a great source of relevant, unbiased news in their respective areas of publication.

The Philadelphia Inquirer

The Inquirer boasts of almost 200 years of journalism that has been for the benefit of the people. Having won Pulitzer prizes for their high integrity and public-focused brand of new reporting, they continue to act as one of the most trustworthy and dependable new sources available on the web today.

The New York Times

The New York Times has won 132 Pulitzer prizes throughout its publication and is recognized globally within the industry as a newspaper that sets the standard for journalism and news reporting. Even amongst reputed news sources, it is well known for its dedication to getting the facts right and providing an unbiased version of events and information in its reporting. Although recent public views have thrown unnecessary doubt onto their commitment to responsible reporting, the New York Times remains one of the best sources of unbiased news, period.

Takeaway

Reporting on a topic is much easier than it was a few decades ago, and news outlets have become so varied and diverse that it’s difficult to know if you can rely on the news you come across. However, there are still ways that the public can assess the content that’s presented to them to decide on whether it sounds legitimate or not. On top of this, there are still several unbiased news sources that can be relied on to provide news in these uncertain times.

If you’re looking to establish your own digital media brand as a reputable news source, engagement and connection with your community is the key to success. Building a community around your brand will get your audience talking about your credibility and sharing it with their circle of acquaintances, which leads to a higher public opinion of your brand as a whole. Viafoura has several products that we offer as part of our software suite that can help you achieve this engagement and promote your brand as a reliable, unbiased news source. Contact us today to schedule a demo to learn more!

How to Host a Virtual Conference, Webinar or other Event

Most organizations are aware that making connections in person is a valuable aspect of growth and development. But in recent years, there’s been a major shift to fully digital conferences, meetings, and events, which has resulted in an influx of new social engagement and networking methods. As a result, it’s a good idea to understand the importance of virtual events like conferences and webinars, and how to successfully host one through your web platform.

Some businesses have had it harder than others when it comes to making the switch to digital and may be considering holding off on such events until large-scale in-person interactions are viable again. However, you can still take advantage of the positive aspects of conferences, webinars, and panels on an entirely virtual level while also enjoying additional benefits exclusive to this format.

If you’re unclear on how to host a virtual conference, don’t worry; this article will take you through the basics of how to host a virtual event as well as some virtual event best practices. Let’s get started by taking a look at some key concepts.

What Is a Virtual Event?

The majority of the North American population has likely become very familiar with virtual events in the past few years. These events are hosted digitally with content being streamed or shared in a communal setting, which allows people to participate in an event regardless of their location using their digital devices.

Depending on your goals, there might be different types of gatherings you can organize, from virtual webinars to discussion panels to live streams of performances or readings. That’s why the first thing you need to do is determine what kind of event you want to host according to your objectives. Remember that the focus of these gatherings is engaging with the audience like you would, for instance, with live blogging or informational streams.  

Virtual Event Checklist

When it comes to hosting virtual events, there are some practices you need to follow.

Determine the length of the event

In the past, public expectation was that conferences would last a whole day, which allowed all participants sufficient time to network and make connections. However, this doesn’t work with virtual webinars. Nowadays, people prefer to register for virtual events that last for a short amount of time, a maximum of 1-2 hours long. Of course, we understand that sometimes this might not be enough for your needs, but note that you can always organize a one-week virtual conference and have all the events spread throughout the week.

Creating an agenda

Just like an in-person event, you need a plan for virtual webinars. Often, panels and conferences are long and can last for several days. Having a proper agenda can allow attendees to choose which sessions they would like to attend. Remember, as a rule of thumb, when organizing an online conference, you should line up all the essential information at the beginning of the event. Then, to close up the entire event, schedule your most dynamic speaker

Rehearsal

If you are thinking about hosting a virtual webinar, a round or two of rehearsal is a must. In this regard, you can find software that allows you to have a practice room, where you can go over some points with speakers, test the quality of the video/audio, and make sure the slides and tools are working before all the attendees connect. In addition, there are some platforms where you can even record your practice sessions. Doing so can improve parts of your online presence to make it more engaging.

how to host a virtual conference

Internet connection

Having a solid internet connection is non-negotiable when hosting an online conference or event. Any disruptions in the quality of Internet connection can prompt many attendees to drop off. That’s why every event-hosting software offers you the chance to check all your levels. Remember that it is also crucial to make sure that your speakers and microphones provide high-quality audio.

Virtual Conference Best Practices: How To Host A Virtual Conference?

Organizing and hosting a virtual conference is not an easy task. We’ve put together a list of actions you can take to ensure your online event will go smoothly.

Choosing the right webinar software

Some of the best platforms you can find online for digital events include GoToWebinar, WebinarJam, BlueJeans Events, and even Zoom. To pick the perfect platform when learning how to host a virtual event, you need to look at the platform’s features. Remember to check the maximum number of attendees, engagement tools, analytics, and community chats and plan your schedule and budget accordingly. 

Presentation tools

Depending on the type of software you choose, there are different presentation tools you can use. For example, some of them allow you to present a pre-recorded presentation that way, and you can be more engaging with the audience through real-time conversations. Depending on the nature of your event and its intended purpose, some tools may be better than others. 

how to host a virtual conference

Picking topics and speakers

Like in-person conferences, choosing relevant, engaging topics is key to maintaining engagement throughout your event. Otherwise, your overall conversation might be spread across such a wide range of topics that attendees might find themselves confused, distracted, or unsure of what to take away from your presentations. Also note that selecting your speakers is also integral to the success of your event; try to have a panel that offers different perspectives about the subject. Three to five industry experts would be an ideal amount for most events.

Making a registration form

The best way to plan out your virtual webinar or conference is to create a registration form that tells you the information of the people who will attend. Here, you need to request details like their contact information, age, location, and gender. This form also allows you to share some things about the event, like the list of speakers, schedules, and social links, and also provides some useful data and statistics on your attendees.

Promotion

If you want to know how to host a virtual event, we can tell you that it involves more than just organizational skills. You will also need some marketing know-how to promote your virtual event, and you’ll need to use email marketing and social media to keep your audience posted well in advance. Keep in mind that the objective is not just getting the most number of registrants; what’s important is having the proper attendance ratio scaled for your event so things remain manageable.

how to host a virtual conference

Making your platform secure

Having a virtual event means you will be the host of a professional conference. That’s why it is vital to ensure that the platform is secure. To achieve this, you need to look for software that has authentication to protect the entire event. You’ll also need complete administrative control over the event, allowing you to moderate participants as necessary. Various online community management softwares offer these as functions in their software packages, so consider investing in one of them to better regulate your virtual webinar.

Conclusion

In summary, we hope we’ve convinced you that virtual webinars, conferences, and other similar events can be just as productive, profitable, and beneficial as traditional, in-person events. And note that while digital events provide a direct benefit, their effects are proportional to your investment and the effectiveness of your preparations. Consider implementing community engagement and management software to expand your web community and create a space where your brand can develop a dedicated following. Alongside well-planned virtual events, tools like these can help solidify your online presence and help your business grow across the web.

Building a Social Media Style Brand Experience for Any Website

Crafting a brand experience successfully is one of the key goals that a company should work towards to when looking to improve its online performance. It leads to audience engagement which is crucial for conversion and sales on your site and for building a loyal customer base. To achieve a high engagement rate on your site, you need to get creative and stand out from your competitors.

Over the past decade, one of the biggest success stories in audience engagement has been the explosive rise in social media usage and dependence. With so many individuals active on various platforms, organizations have been quick to direct their marketing and engagement efforts through social media. However, it’s important to note that due to how data is exchanged and used on the web today, integrating a web feed for a social media platform doesn’t do nearly enough for your website, as you get almost nothing in data returns while the social media platform continues to receive continued referrals and activity.

So what’s the alternative? The fact is that it doesn’t take much to create the same levels of engagement that can be found on social media platforms. You just need the right tools and knowledge to develop social media-like experiences for your audience. By emulating the beneficial aspects of these platforms to create a digital brand experience, you can build a community that invites members to revisit and engage with your services.

Why use tools to create a brand experience on my company website?

If you are looking to build a loyal customer base, a standard interface is no longer enough in today’s market. Instead, your audience needs to feel intrigued, motivated to participate, and valued for their contributions. Integrating tools that facilitate these events for visitors to your website elevates their experience with your business from a chore to a customer experience. But if you don’t know much about a brand experience or the tools used to make it happen, it can be challenging to visualize how you can take your website from here to there.

Don’t worry; to help you get started, we’ve put together some easy to understand examples of brand experience design, fostering increased engagement that can make a world of difference to your current website.

Brand experience examples

As mentioned above, creating a media feed on your website makes it more attractive for customers who heavily use social media. Creating similar experiences for them likens the positive experience of social media to the brand experience they undergo on your web platform.

Below, we’ve listed several different website features modeled around social media that you can use on your platform.

Complete social wall

The social media feed does a lot of things right; it provides a constant flow of content to engage the visitor, provides vibrant visuals with plenty of imagery, and provides value that encourages them to revisit the website. However, building your own brand wall doesn’t have to rely on social media directly; you can use tools to create a similar social wall built around your brand experience and customers.

Brand Experience

Testimonial space

Word-of-mouth is a more powerful tool than ever before. Because of how often the consumer journey begins from references and good reviews, it’s essential to show potential customers that you have a satisfied audience. You can create a testimonial space that shows what people have to say about your brand to achieve this. Showcasing what satisfied customers are saying about their experiences does wonders to foster positivity and encourage new visitors to start their journey with you.

Personalized user profiles

Having a system in place that allows your visitors and customers to create an identity is key to crafting a brand experience. It’s much easier to remain engaged and participate as part of a community when viewers can record and build on their actions and overall experience with your brand. Software tools can let your users create an avatar, respond to likes and follows, and view their historical activity. Features like this provide the infrastructure you need to have your brand members keep up with their interactions and contribute to the growth of your audience.

Likes and follows

You can argue that the ability to like, follow, and share content on social media platforms is one of the defining features of the core social media experience. Integrating these options directly into your platform through software tools can be a straightforward and effective way to capitalize on user preferences, and build a social media-style, branded experience that promotes continued engagement and association with your platform.

brand experience

Community Chat

Having great content on your website is a fantastic way to develop your brand experience and promote engagement. Providing a way for your community to discuss and share their thoughts on that content is even better! Community chat systems like the ones provided by Viafoura offer real-time, active engagement that can be extremely effective at letting your users feel like they’re part of the conversation and within a larger circle of association. These tools will often provide the ability to capture user data, which can be used in a variety of ways to increase conversions and tailor your brand experience to user needs without direct reliance on social media.

Conversations and Comments

Users often have immediate reactions and responses to content, posts, articles, and updates that you might offer on your website. Providing a space to comment on your content and begin conversations with fellow users is a great way to allow your users to interact with each other and enjoy a brand experience. Like social media platforms, certain software tools also allow for likes, badges, and other meaningful means of recognizing noteworthy contributors, which rewards positive contributions and provides your users with a means to identify helpful or exciting content.

Moderation

It’s important to note that while most users in your community will add to and build upon your brand and its level of engagement, some users may detract from building positive brand experiences. For example, troll posts and toxicity are a very real part of any online social community, and they’re most likely an aspect of the social media experience that you’d want to avoid actively. Good software tools like our content moderation tool will have ways to quickly and effectively flag these types of comments and posts and remove them while also offering a means to moderate walls, active feeds, and comment sections actively.

These are just a handful of examples that show how you may engage with your users and grow your community and note that none of these require direct integration of social media websites into your website. Instead, you can incorporate these features straight into your website to start building a community within your own digital space through social media-like experiences. Viafoura provides an incredible array of community-building tools and solutions that can help you establish a strong web presence, so if you’re still wondering how to increase brand engagement, look no further! Click here to request a demo on how we can help you meet your engagement goals. 

How to Increase Website Engagement: 5 Ideas Included

As Generation Z and Millennials make increasing contributions to global shopping trends, it only makes sense that they are driving the online shopping revolution. With more than 2 billion people making their purchases online, it’s loud and clear that the web is the place to be for global companies. 

However, with the abundance of online products and services, modern companies need to find a way to stand out amongst the thousands of websites. It’s easy for your web platform to fall into obscurity if you aren’t engaging with visitors to your website and converting them to loyal subscribers. 

If you’re wondering if optimizing site engagement is necessary when you already have good website traffic, we can assure you that it definitely is! Website engagement is critical since it’s the key to converting visiting traffic into members of your online community. 

This article will discuss some fundamental audience engagement concepts and how you can incorporate them into your web platform and foster a growing online presence.

What Is Site Engagement?

Website engagement is the process of building relationships with your customers to create a community around your brand, which you can then interact and participate in to foster trust and brand loyalty . An engaged audience is more likely to continue to use your products and services, and is more likely to share your brand within their communal circles, which helps attract more like-minded people to your site.

You can build relationships with your customers on the site through different methods. Below are some key links between your brand and your customers that have a lot of influence on web engagement.

website engagement

Content

Web content is the backbone of the material that your community will read over, discuss, comment on, and share. This means it’s vital that you provide content that is interesting, relevant, and as close to what your audience wants as possible. These can be updated on specific programs, new products or services available for your audience, community spotlights, and more.

It’s also important to provide content at a steady, reliable pace, as this is a big part of what makes your audience revisit your website and increases overall web engagement. In addition, this lays the foundation for the establishment of a community within which your users can feel included.

Social-media style features

Social media is popular for a good reason; they utilize several popular functions and tools to foster community engagement. Using social media style features such as likes and follows, comments, community posts, news feeds, and engagement carousels are a great way to get your community involved in your brand and creating a buzz about what you have to offer.

Through use of an online community engagement and management software, you can employ many of the tools we’ve mentioned to increase community engagement. If you’re interested in learning more about these features, check them out here to learn more about how to use them within your own web platform. 

website engagement

Active participation

In addition to providing tools for your audience to engage with your content and their fellow members, it’s also important to note that as a brand, your contributions to the community’s growth are just as important, if not more, than those of your users. Your audience wants to know that you care about their opinions, and that you’re willing to directly engage with them regarding their praise, feedback, complaints, and contributions.

Make sure to assign someone to manage your community and engage with them regularly, if not daily, and regularly go over the audience engagement data to examine what your community has to say about your brand.

Website Engagement Analytics

Now that you understand what web engagement is, you need to know how to process the data you receive from your platform to adjust and modify your engagement strategy.

Some of the metrics that you can check regularly include page views, time on page, bounce rate, pages per session, and new visitors. These can be easily accessible via Google Analytics, and it is strongly recommended and if you’re not already doing so, to utilize this tool to analyze data and make informed decisions on how to continue to promote site engagement.

How To Increase Website Engagement

This section will talk about five effective tips that you can use to increase your site engagement. This is not a comprehensive list, but it will go a long way towards resolving any major complications that are proving to be a roadblock for your web engagement.

Faster page loading

Let’s say you are looking for something on Google. What happens if the page you click on takes a long time to load? Chances are, you are going to bounce back and select another result. This is definitely something you want to avoid; your website should load in two to three seconds as a rule of thumb. If that’s not the case, then you are potentially losing traffic and chances at community growth.

There are numerous ways to improve the loading time of your website, such as image compression, combining files, avoiding redirects and reducing HTTPS requests. Talk to your web designer/programmer to discuss how you can optimize page load speeds to ensure your web traffic successfully reaches your platform.

how to increase website engagement

Simplify your navigation

Your users need to reach any part of your website within two to three clicks to increase web engagement. Therefore, you should create an easy structure for them to navigate; in this regard, many people focus on internal linking. This is how you direct the users from one part of your site to the other. You can do this using images, CTAs, and even navigation links embedded in your content. Make sure that you are linking to other pages on your site in a natural way to provide value for your customers and help them find similar content to what they’re interested in seeing. 

Mobile friendly

Today, most web users prefer using mobile devices to browse the web and engage with the web platforms. This means that it is vital that your website be properly optimized for mobile users.  

There are several steps to creating a mobile-friendly website, such as format optimization, making navigation easy through the internal linking strategy we explained above, and testing if everything is in order through Google’s mobile-friendly test. Any issues outlined need to be addressed by your web developer.

Adding chatbox

Providing a chatbox service can be a great way for users to get the answers to frequently asked questions and narrow down where they need to be to find content. Using a live chatbox service is a great way to increase audience engagement by having users communicate with your brand’s reps directly through your platform. Having one of these on your site is one of the most powerful website engagement tools.

Guide users

Guiding your users can help your online engagement while achieving conversions at the same time. Here, you will need to use different CTAs (call-to-action) that are persuasive while avoiding direct commands. For instance, instead of a button that says “Buy Now,” use words such as “Subscribe” and “Learn More.” As a result, users are less pressured to decide and won’t feel that they need to commit to your brand right away. This also does wonders for fostering trust and a sense of community because the user feels valued as an individual and not a sales figure. It is key to regularly go over key engagement tool metrics in order to keep up to date with the current state of your sites online engagement.

Study your audience

website engagement

Your audience are living, breathing people, with their own individual tastes and preferences. There’s a lot of information you can obtain from them when they visit your website, and you can put that information to good use by customizing their experience with you when they return from time to time. Using tools like Google Analytics can be a great way to visualize your audience’s behaviours, and on a personal level, using cookie data to suggest content similar to their previous choices allows for simple personalization that makes it much more likely that they remain engaged with your brand and website.

We hope this has been useful in helping you come up with your own website engagement strategies. We also recommend you check out our webinar on a new approach to engagement and our suite of online community management solutions to learn more about how they can help you construct your virtual community and increase overall site engagement for your organization.

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