2023 is a year where success will all come down to the bottom line. Ad revenues and subscription rates are under pressure as the economy teeters on the brink of a recession. Publishers are impacted by revenue decisions forcing corporate reorganizations and the scaling back of available resources. So, where should a publisher focus its […]
Pulling together analytics aggregated across a sample of Pugpig’s 350+ media brands and augmented with industry data, the report shares valuable insights into how readers are consuming content (particularly on mobile) and how publishers are responding to their needs. Download the full report here, and find our 5 key takeaways below. 1. Whilst most digital habits […]
This article wrapped up: The value proposition canvas helps you define your customer’s profile and pair this with your product/service to ensure your premium offers provide value The Golden Circle framework will allow you to work on your why, what and how Starting with the why is how you’ll best define a value proposition that […]
2022 saw publishers working to convince customers they’re worth the money. From content bundles to exclusive newsletters and podcasts, the subscription market is having to evolve. This is an extract from the Media Moments 2022 report, downloadable in full here or via the form below. After a frantic couple of years, when reader revenue seemed […]
This article wrapped up: Conversion rate is a valuable metric for publishers, but it doesn’t allow you to take into consideration the all-important engagement prior to the paywall (something that’s highly important for conversions) Tracking and optimizing both premium content visibility and paywall visibility rate will help move users through the funnel towards subscribing in […]
If nothing else, one positive element that emerged from the pandemic is a renewed focus on mental health and wellness. From one week to the next, people worldwide became recluses, whether they wanted to or not. They were forced to sit at home and, after burning through all that Netflix had to offer, think — […]
It’s very easy for publishers to lose sight of the fact that the readers who consume the content they produce are, in fact, individuals. As much as publishers want to profile their readers and establish common themes or pain points that resonate with their collective tastes and interests, it’s important never to lose sight of […]
It’s an age-old problem for publishers. How do you get casual readers to become loyal subscribers? Let’s first consider how publications strayed from reader engagement to understand the answer to this question. Fastener interviewed Mark Zohar at Viafoura to learn more about the history of audience engagement in digital publishing. The Outsourcing Stop-gap Before the […]
It’s very easy for publishers to lose sight of the fact that the readers who consume the content they produce are, in fact, individuals. As much as publishers want to profile their readers and establish common themes or pain points that resonate with their collective tastes and interests, it’s important never to lose sight of […]
Let’s say you’ve effectively done all of the right things to acquire new subscribers. You’ve created really interesting content and pushed it out for your readers to consume. Before you know it, you’ve monetized your efforts with a new batch of converted paid subscribers. That’s the good news, and an accomplishment that your publishing team […]
