As any moderator knows, trolling is more than just a nuisance. According to Leigh Adams, director of moderation services at Viafoura, ‘trolls become the vocal minority, and can quickly overtake and drown out more relevant conversation.’ When toxic behavior goes unchecked, it can lead forums in a direction that actively harms your brand. Are your […]
Audience engagement managers have become a core component of publishing teams in newsrooms across the country. An audience engagement manager’s primary purpose is to manage how the audience evolves from casual readers to engaged members of the community. To do that, they need the right audience engagement solution to moderate how people flow through the […]
When a person has a negative experience with a company, their most logical course of action is to cut off all interactions with that business. In the same sense, having troll-infested commenting sections on your company’s website or app can drive people away from engaging experiences and content. Keep in mind that 13% of people […]
El Espectador is the oldest and most emblematic newspaper in Colombia. Founded in 1887 by Fidel Cano Gutiérrez in the city of Medellin, it has been a bastion of liberal thought and ideas, of independence, and of investigative and denunciatory journalism. Since its first issue, its motto has been “El Espectador will work for the […]
Perfil, one of Latin America’s most prominent newspaper and magazine publishers, has teamed up with Viafoura to improve the commenting experience for readers and subscribers on its website. Viafoura’s digital experience platform now offers Perfil’s audience members the ability to engage with one another in a positive way, follow their favourite topics and get notifications […]
As a publisher, you’ve worked hard to create valuable and exciting content. You’ve likely worked even harder to funnel visitors to your site and turn them into paying users. Now you face the biggest challenge of all: Retaining and engaging your prized subscribers. There are dozens of retention strategies that publishers can implement to keep […]
Spotlight: A moderation strategy keeps your digital spaces safe, but should also include how to drive positive conversations Positive, active communities are lucrative for publishers 80% of all user registrations are triggered on pages that feature onsite engagement tools and user-generated content. Registered users spend 225% more time-consuming media content per week.* *Viafoura study data […]
This cannot be overstated: the shift from a third-party to a first-party ecosystem will be challenging but it also presents the first opportunity in 20 years for publishers to reclaim their power among ad tech and social media giants. Media companies that move into 2022 focused almost entirely on producing superior content will attract genuinely […]
From Access to Ownership: How NFTs will unlock the value of media companies’ greatest asset — their intellectual property. Last week, Jack Dorsey auctioned off his first tweet — “just setting up my twittr” — for a whopping $2.9 million. Media company Time, Inc. also made news last week, auctioning off three special edition digital […]
On March 3rd, Google shocked the advertising industry by announcing in a blog post that it will not support individual identifiers, such as hashed or encrypted email addresses, as an alternative to third-party cookies on Google Chrome — the web’s dominant browser. Instead, Google announced that beginning in 2022 the future of online advertising will […]
