viafoura conversations Archives

Le site d’information français La Provence adopte la solution Conversations de Viafoura pour enrichir son expérience utilisateur

La Provence, le site d’information de presse quotidienne régionale couvrant les Bouches-du-Rhône, le Vaucluse et les Alpes de Haute Provence, s’est associé à Viafoura afin de lancer la solution Conversations sur sa plateforme. Tout en améliorant la modération des commentaires et la collecte de données sur le site du média français, Conversations permet à la communauté de La Provence de suivre les auteurs et sujets qui les interpellent, tout en produisant des notifications de navigateur et des badges personnalisés. De plus, le logiciel s’appuie sur un compteur de commentaires et un carrousel des conversations les plus populaires que les internautes peuvent rejoindre pour commenter les sujets les plus chauds de l’heure.

« L’équipe de La Provence a créé une belle expérience sur son site Web grâce au compteur de commentaires et aux alarmes de notifications situés dans l’en-tête du site Web. Ceux-ci sont attirants et essentiels à l’augmentation de l’engagement des lecteurs », affirme Dalia Vainer, directrice de l’expérience client de Viafoura.

Jusque-là, la modération des commentaires n’était pas satisfaisante, et l’équipe de La Provence souhaitait passer à un système plus performant et présentant plus de fonctionnalités, capable de recueillir davantage de données sur les utilisateurs du site.

« L’objectif était de pouvoir proposer à nouveau un espace de commentaires apaisé, modéré et de qualité », explique Mathieu Cochelin, Directeur des activités numériques, Groupe La Provence. Il ajoute que Viafoura a été choisie pour son équipe très réactive : « L’équipe de Viafoura a su répondre à nos attentes en termes de fonctionnalités. Elle a aussi su comprendre nos différentes contraintes et nous aider à y trouver des solutions. »

M. Cochelin se réjouit que l’expérience communautaire ait été améliorée et enrichie par de nombreuses nouvelles fonctionnalités interactives. Il se félicite également que la solution de Viafoura ait été implantée en mobilisant des ressources de manière hebdomadaire pour cadencer au mieux le lancement du projet.

« À l’avenir, nous prévoyons une augmentation de l’acquisition de nouveaux utilisateurs, une augmentation de l’engagement et du temps passé par page, ainsi qu’une amélioration de la modération », conclut-il.

French news website La Provence launches Viafoura’s Conversations for an enriched user experience

La Provence, the news website covering the latest in politics, lifestyle, and sports for the French regions of Marseille, Aix, Avignon, Vaucluse and Alpes, has partnered with Viafoura to launch the Conversations solution on its platform. While enhancing comment moderation and data-gathering at La Provence, Conversations allows the media brand’s community to follow authors and topics, while enabling browser pushes, custom badges and comment counters, as well as a carousel of trending conversations, so they can jump in on the hottest topics of the moment.

“The team at La Provence have created a beautiful experience on their website,” says Dalia Vainer, Viafoura’s Director of Customer Experience, “using comment counts and notification bells in the header that look sharp and are critical to increasing reader engagement.”

Comments had previously been handled in-house at La Provence, and its team wished to upgrade to an automated system with more functionalities, while gathering more first-party data.

“The goal was to be able to relaunch a quality comment section that’s peaceful and well supervised,” explains Mathieu Cochelin, Digital Director at Groupe La Provence, adding that Viafoura was chosen for its very responsive team. “They were able to meet our expectations in terms of functionality. They were also able to understand our various constraints and help us find solutions.”

Cochelin is excited about the improved community experience, enriched by a wide array of new interactive features, and applauds Viafoura’s implementation at an ideal weekly rhythm.

Looking ahead, Cochelin says, “we anticipate increased user acquisition, increased engagement, and increased time-on-page, as well as improved moderation.”

Readers of Toledo’s The Blade just made first contact with Viafoura’s AI-moderated commenting platform

The Blade, Toledo’s Pulitzer prize-winning source for daily online news, has partnered with Viafoura to launch a full suite of engagement solutions designed to boost readers’ interactions with the website. These solutions include topic and author follows, comments moderated by both AI and Viafoura’s team of human moderators, live blogs to cover breaking events like elections or sports games, chats for community members, and trending conversations.

“We’re very proud to count The Blade as the newest customer to launch Viafoura on its website,” says Dalia Vainer, director of customer experience at Viafoura. “Like so many digital media companies, providing a safer, more engaging user experience is paramount to the folks at The Blade. We’re looking forward to seeing how Viafoura will help create a more civil community and provide actionable data to drive product decisions.”

According to Jen Lyon, digital manager at The Blade, the news site was looking to reduce the amount of time staff spends moderating user content, while also increasing reader engagement in the comments section, and creating more ad revenue opportunities.

“We’re already seeing more civility in the comments, and more engagement,” says Lyon. “Readers can find stories that have active conversations quickly. As more tools roll out, I believe readers will appreciate the changes more.”

Lyon was also keen to implement Viafoura’s digital experience platform because of its full-service moderation, and its highly engaging Community Chat and Live Blogs, which allow readers to interact directly with journalists, subject matter experts or each other.

“The onboarding team was quick to answer any questions we had in a timely fashion,” Lyon says. “It was great to have developers on the call so issues could be discussed immediately…the launch of Viafoura went smoothly.”

La Nación launches Viafoura’s Conversations on its platform with goal of boosting registrations and civil dialogue

La Nación, Argentina’s preeminent conservative newspaper, has launched Viafoura’s digital experience platform on its website, integrating the latter’s industry-leading Conversations solution. Viafoura’s Conversations will enable automated comment moderation on La Nación’s site, while also capturing data and analytics about the media company’s registered users. The Conversations solution also includes a community feed, the option to follow topics and/or authors, and a trending content carousel.

With 46 million monthly users and 343,000 paid subscribers, La Nación wanted to cultivate and nurture its community, while making it easy for readers to express themselves.

“One of our objectives is to increase our registered users’ interactions,” says Juan Alvarez, product manager at La Nación. “By switching to Viafoura, only our registered users can comment, so we hope it promotes a civil dialogue while helping our users have more mindful interactions.”

Before adopting Viafoura’s digital experience platform, La Nación was using Livefyre. Alvarez notes that his team wanted to improve the newspaper’s community experience beyond commenting, while also increasing engagement, registrations, subscriptions, time on site, and return visits.

La Nacion comments powered by Viafoura Conversations.

Part of what convinced La Nación to choose Viafoura was the scope of what the Conversations solution could offer, as well as recommendations from other trusted media brands.

But once the contract was signed, what impressed Alvarez the most was the high quality of service his team received from Viafoura. Implementing the solution happened in a short amount of time, and regular meetings helped guide La Nación’s team through the queries about the technology. Translation services were also provided during meetings to facilitate communication where needed. Alvarez adds that technical support since launching the solution has been especially efficient.

“We aim to grow our community hand-in-hand with Viafoura,” says Alvarez. “We hope to implement more solutions in the future and to continue to promote our community’s growth.”

Viafoura shares Alvarez’s enthusiasm for what’s ahead.

“We’re so excited to expand our reach in Argentina with the wonderful team at La Nación,” says Dalia Vainer, director of customer experience at Viafoura. “We’re looking forward to growing their engaged community while highlighting civility and creating a seamless end-to-end user engagement series!”