Midland News Association Media (MNA Media) is one of Britain’s largest independent, regional news companies with a reach of over one million readers every week in print and online. It publishes two of the UK’s biggest-selling regional daily newspapers, the Express & Star and the Shropshire Star. MNA Media is committed to remaining a trusted, high-quality source of information via its online platforms.
Their focus now is to elevate the reader experience so that the relationship moves from casual reader to actively engaged subscriber. Mark Cadman, Head of Development at MNA Media, said: “We had several essential requirements for any new solution for our online sites. It needed to have proven experience in delivering registrations, demonstrable success at driving up page views and time on site, deliver an exceptional user experience, and offer many opportunities for engagement with our valued readers.”
With Viafoura’s Conversations, Live Blogs, Community Chat and Auto-Moderation, MNA Media will improve on-site engagement and build a subscription funnel by converting unknown users into known, registered users and, from there, into engaged subscribers.
Ensuring that MNA Media is successful and has an exceptional customer experience is Dalia Vainer, Viafoura’s Director of Customer Success. Dalia comments on Viafoura’s newest, notable partnership: “We’re looking forward to bringing a civil-first community to MNA media and re-engaging users like never before! We’re happy that MNA Media’s teams can have peace of mind with finely tuned real-time moderation, giving more time for editorial folks to develop hands-on operational practices to create a direct relationship with users”!