Viafoura Engagement Tools Help Toronto’s Leading Local Publisher Turn Readers into Community Members

August 20, 2025

Community, Customers, Engagement

Toronto’s most iconic local news and culture brand is taking audience engagement to the next level.

Now part of ZoomerMedia, BlogTO has launched Viafoura’s full engagement suite to foster richer conversations, build stronger relationships with readers, and stand out in an increasingly AI-saturated digital world. With a mission to inform, connect, and reflect Toronto’s diverse communities, blogTO is now equipped with the tools to power respectful, real-time interactions, directly on their site.

Viafoura features now live on blogTO include Conversations, AI Moderation, Mobile SDK, Author & Topic Follows, Engagement Starter, Custom Badges, and Trending Conversations, all designed to turn fleeting traffic into meaningful community.

As a site that thrives on relevance and local loyalty, blogTO now has the data and infrastructure to better understand and serve its audience — while cutting down on moderation time and spam-heavy comment sections that plagued other platforms.

The result? A safer, smarter, and more social digital space, right in the heart of the city.

Welcome to the next chapter of community at blogTO. 💬