Personalization

Improve engagement by giving users a more personalized experience on your site. Personalized user profiles let your users create a site avatar, view their personal engagement history, and keep up with who’s following them. They can keep track of the topics, authors and content they’re following, making changes as their interests evolve.

By following the authors, topics and sections they like, registered users can keep up to date in real time, enhancing their onsite experience while identifying the site’s most “followable” content. The Viafoura Preference Center ensures control always stays at the user level.

Stay engaged with readers, while keeping users up to date on their preferred content. Browser-based push notifications alert them directly on their desktop or mobile device, even when they’re not online, while an onsite personalized news feed ensures notices are ready for users to explore.

The Viafoura Preference Center lets users manage the authors, topics and content they prefer and receive notifications when new content is posted — either directly through their desktop, mobile browser, email, and onsite news feed. With control in the user’s hands, nobody’s overwhelmed with messaging.