La Voz del Interior is a daily Spanish language newspaper edited and published in Córdoba, Argentina. La Voz is the leading daily in Córdoba, and one of the most significant in Argentina outside of Buenos Aires.
La Voz is focused on providing its readers with an exceptional, personalized experience while also increasing their subscription volumes. With Viafoura’s Conversations, Live Blogs, Community Chat, and Moderation solutions, La Voz will be able to drive engagement across its audience while collecting significant volumes of first party data – enabling personalization and deep reader insight.
“The goal is to use the data to deliver content in line with each reader’s preferences” said Alan Porcel, Digital Platforms. But, it’s not just about personalization for La Voz, says Lisandro Guzman, General Editor and Multiplatform Chief: “We want to create a robust community of readers who contribute their point of view, engage in lively but civil conversations, and interact with our editorial team. We are excited to move forward and we know that with a growing, engaged community, and the data insights we’ll have, we will be driving readers through the funnel into subscriptions more easily.”
“We’re excited to welcome another LATAM publication into the Viafoura customer community,” said Dalia Vainer, Director, Customer Experience. “We know that access to first-party data is a top priority for the folks at La Voz del Interior, and can’t wait to see how the team leverages the data supplied by Viafoura to drive business strategy.”