Viafoura is excited to announce our latest collaboration with Maine Trust for Local News. The Maine Trust for Local News is the state’s largest network of independent news and media outlets, which together form an essential part of daily life in Maine. With 158 journalists on staff, we serve audiences through our 5 daily newspapers and 15 hyper-local weekly newspapers, in print and online. We cover what matters to Maine, putting a spotlight on issues of vital importance to our people, community and state. The Maine Trust for Local News is a subsidiary of the National Trust for Local News, a non-profit committed to conserving and operating vibrant, sustainable local news enterprises across the country.
Led by Matt Fulton, Chief Audience Officer, and Karen Beaudoin, Vice President of Digital Product Development, Maine Trust for Local News has a clear vision: to drive registrations and subscriptions while building vibrant digital communities. They selected Viafoura to achieve these goals, after carefully considering how our solutions aligned with their strategic objectives and operational challenges.
Matt and Karen emphasized their need for a platform that could support engaging community discussions safely while allowing their newsroom to focus on promoting our journalism and digital storytelling. Viafoura’s comprehensive suite of products, including Conversations, Community Chat, AI Content Moderation, and our Analytics Insights, provided the perfect fit. They appreciated the thorough and attentive onboarding process, which ensured a seamless integration.
This partnership is set to redefine the digital experience for their readers, encouraging more active participation and fostering a stronger sense of community.
The team at Maine Trust for Local News expects uplifts in these core areas of focus:
- Increased registration and known users
- A more personalized user experience
- Higher engagement levels
- Improved subscriber retention
Mark Zohar, Viafoura President & CEO, shares his thoughts on the partnership: “Our collaboration with Maine Trust for Local News is a perfect example of how our solutions can drive meaningful engagement and community building. We are proud to help them achieve their digital growth objectives and enhance the overall experience for their audience.”
We are proud to support Maine Trust for Local News in their mission and look forward to driving innovation and engagement together. Welcome to the Viafoura family, Maine Trust for Local News!
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