Customers Archives | Page 3 of 6

Elevating Engagement: Viafoura Empowers World Soccer Talk’s Community Experience

World Soccer Talk, the ultimate destination for soccer enthusiasts seeking soccer TV schedules, news, and in-depth interviews, has just upped its game with the launch of Viafoura’s industry-leading digital experience platform. This marks a significant step towards enhancing engagement, streamlining user experience, and cultivating an active online community.

With soccer fever running high, Christopher Harris, Publisher of World Soccer Talk, aimed to tackle the challenge of creating a more interactive platform while ensuring seamless moderation. The answer? Viafoura’s Conversations and automated moderation tools.

“We are thrilled to announce the expansion of the Playmaker & Viafoura Partnership with World Soccer Talk, the first North American Playmaker brand to launch with Viafoura. We are looking forward to bringing a transition to a more user-friendly and robust platform to WST users, and enable Playmaker with the first-party data network advantage.” says Dalia Vainer, Director of Customer Experience at Viafoura.

Christopher Harris explains why Viafoura was their choice amidst the myriad of options. “We wanted a better, modern commenting system that offered features that our readers wanted (such as being able to edit a comment, voting comments up and down, profiles, etc). Plus, we wanted one that was more robust as far as moderating comments in order to prevent spam and trolling taking over threads.”

The transition from their previous WordPress commenting platform to Viafoura was a breeze. Harris describes the onboarding process as “very smooth and flawless,” handled with utmost professionalism.

The impact on WorldSoccerTalk.com’s digital experience is already in effect by weeding out trolling, while empowering commenters with enhanced community engagement features. As the comments section is the heartbeat of the website, this seamless transition to a better environment is beginning to pick up speed with soccer lovers globally.

From a quantitative perspective, Viafoura is expected to bring significant benefits including:

Additional value exchange experiences on site that will drive user engagement, time on site and increased registrations and first-party data
Integrated display advertising within the Conversations experience resulting in increased revenue generation
Efficiency of the moderation process to drastically improve, saving hours of time previously spent on frequent checks for spam and trolling.

Viafoura’s community elements have kicked off a new era for World Soccer Talk, boosting user engagement, refining the overall user experience, and propelling the platform into a thriving soccer hub where fans can passionately discuss, share, and interact. It’s a goal scored for online soccer communities everywhere!

Amplifying Voices: Australian Community Media’s Bold Move to Fuse Online UGC with Print

We’re thrilled to share some exciting news that’s sure to inspire your own engagement strategies. Australian Community Media (ACM), a Viafoura customer, has launched an innovative new approach to recirculation that’s sparking conversations and delivering early results.

ACM, Australia’s largest independent publishing company, reaches 4.3 million Aussies monthly across 100 brands, and has always had a finger on the pulse of their communities. With a commitment to strong connections, trusted content, and insightful marketing solutions, ACM is always looking to engage audiences in new, innovative ways.

Coming off a recent Customer Corner session exclusively for Viafoura customers, ACM took inspiration from the cross-functional comment recirculation approach led by Philippa Law in the the Telegraph Conversations Newsletter. Eager to approach a similar ethos, ACM has started to integrate User Generated Content (UGC) from their web platforms into their print publications. The aim? To bridge the gap between traditional print and the vibrant digital sphere, adding value to digital subscription proposals and ultimately creating a new experience for conversion.

“We want to show them the quality of the discussion online, that is moderated and ensures they can engage with other subscribers and have their voices heard.” says Emily Sweet, Acting Managing Editor.

ACM’s senior newsroom leaders are taking an active approach in the community by engaging in topical stories and igniting dialogues by pinning comments and shining a spotlight on editor’s picks. The encouragement to engage is welcome by the trust in civility across the site with Viafoura’s full services content moderation suite aimed to build trust in both the community and editors to engage safely.

To ensure success, ACM has outlined the following strategic goals:

Engage more readers to actively participate in discussions that hit home. By showcasing comments in print centered around topical discussions, print readers get a glimpse into the vibrant conversations online, enticing them to dive into the digital realm.
Increase subscriptions by adding additional value points at every point in the reader funnel.
Drive news stories and the voice of the community forward. Readers get a front-row seat to the thoughts of fellow subscribers, embracing a holistic view of pressing issues.

Early results have been promising – the spotlight on UGC in print stirred up even more engagement online, with readers spending more time soaking in the discussions. ACM is keeping a close eye on this trend, and we’re excited to see the impact unfold over the upcoming weeks.

“Cross-promoting our website commentary in print helps show already engaged readers that we are building a safe, online community that they can be part of.” – Emily Sweet.

As proud partners of ACM’s UGC journey, we’re looking forward to keeping you updated on more success stories and inspire you to take your engagement strategies to the next level!

Healthing.ca launches Community with Viafoura to Enhance Digital Health Experience

We are excited to announce the launch of Viafoura’s digital experience platform on Healthing.ca, a vertical of Postmedia Network dedicated to delivering trusted health information and fostering a supportive community! This collaboration signifies a significant milestone towards Healthing’s mission to revolutionize the digital health experience for Canadians.

Healthing.ca faces unique challenges in moderating first-person accounts and real-life stories discussing health conditions and symptoms, requiring a safe and civil community environment. “Viafoura is a trusted partner of the Postmedia Network and a valuable connection to our communities.The product suite allows us to connect with our users and encourage meaningful conversation while offering a personalized experience in a safe space”, said Andrew Robichaud, Product Team Lead.

Using the core conversations suite, Healthing is looking forward to driving strategic results, as achieved with other brands under the Postmedia umbrella. Core business metrics include:

Lift in Registrations
Increase in onsite engagement including UGC
Lift in time spent on site

“We believe the support and connection that comes with the Viafoura platform will drastically improve the user experience and our users’ outcomes in their healthcare journeys.” Says Andrew.

“We’re thrilled to continue our expansion with one of Canada’s largest publishers as they introduce community engagement in the health space! We’re particularly looking forward to adding additional first-party data that can be used by Healthing.ca for activation and engagement strategies brand-wide”, said Dalia Vainer, Director of Customer Experience at Viafoura.

Thank you for trusting Viafoura, and cheers to our continued success!

Viafoura Receives Two G2 Badges, Maintains High Performer Status in Online Community Management & Commenting Systems

We are pleased to announce that in the latest G2 Summer 2023 Report, Viafoura has once again been recognized as a High Performer across the Online Community Management & Commenting Systems grids. This impressive achievement marks the fifth consecutive quarter that Viafoura has received this esteemed recognition.

Continuously Delivering Exceptional Engagement Experiences:

Viafoura’s success can be attributed to our unwavering commitment to delivering exceptional engagement experiences to our customers. By providing innovative commenting solutions and effective moderation tools, we are proud to enable publishers to create thriving online communities and foster meaningful interactions among their audiences.

Impactful and Strategic Value:

The G2 badges earned by Viafoura reflect the positive feedback and reviews from our customers. These accolades serve as a testament to the platform’s ability to drive real, impactful, and strategic value for publishers.

Listening to Customer Feedback:

Viafoura’s consistent recognition as a High Performer on the G2 grids is a result of our dedication to listening to our customers. By paying attention to customer reviews and feedback, we strive to continually refine and enhance our platform to meet the evolving needs of publishers. This customer-centric approach allows us to stay at the forefront of the industry and deliver cutting-edge solutions.

To our customers – thank you for continuing to choose us, we are passionate about our role in you achieving your business outcomes.

To our team – thank you for your unwavering commitment and congratulations on the well-deserved achievements.

Here’s to continued success in shaping the future of digital experiences!

Endeavor Business Media – creating meaningful connections while activating their audiences

Endeavor Business Media is a business-to-business media company operating 80+ media brands and 40+ events, including conferences and exhibitions. Their mission is to create meaningful connections that help businesses attract new customers, connect with and sell to existing customers, generate leads, showcase their products, and discover new solutions and partners. Endeavor targets narrow verticals in specific industries, such as law enforcement, electrical engineering, or supply chain logistics. They build online communities for these industries, providing positive, helpful user-generated content focused on business decision-makers.

Endeavor wanted to ensure that their sites remained engaging yet civilized while allowing for disparate points of view. However, guaranteeing their high standards were consistently applied was challenging and time-consuming for their community moderators.

There are so many reasons for Viafoura and Endeavor to be excited about the future. With the use of Conversations, Viafoura’s AI-powered moderation, Trending Articles and Topics, Endeavor will be powering active, engaged communities by:

Highlighting insightful the best comments within a comment thread,
Using Viafoura’s integration capabilities to connect with Endeavor’s content management system – making it easy for their registered members to participate in online communities,
Moderating comments right within Endeavor’s front end is a feature that will make it faster to remove inappropriate content from comment threads. Moderators will undoubtedly value the Viafoura moderation console for all of its power and features,
And, of course, the real-time commenting features give site visitors a sense of an active, healthy community. “

Alex Dunne, Senior Director of Product Management at Endeavor Business Media, says, “We believe Viafoura’s rich commenting features will drive more site registrations, improve site engagement levels, increase page views, repeat visits, and ad revenue. Simultaneously we’ll be gathering behavioural data about visitors to all of Endeavor’s sites, enabling us to drive leads and personalization.”

“We look forward to working with the wide breadth of professional communities at Endeavor Business Media! Using Viafoura core community products, Endeavor will continue to remain the center of critical conversations with market experts and decision-makers through direct, meaningful connections. We are particularly excited to foster and unlock an additional layer of 1st party data, bringing new interest cohorts that can be funneled back to the business,” says Dalia Vainer, Director of Customer Experience at Viafoura.

El País driving engagement growth with Viafoura’s solutions

The challenge of elevating the reader relationship from casual to actively engaged subscribers is common. When paired with also building a robust, insightful data repository that can provide a unified view of the user, one might consider the challenge an elevated one. El País is a publisher that has this well in hand!

El Pais is a family owned company founded in 1918, which has been leading the news industry in Uruguay for decades. It has come to be a reference source of truthful and relevant journalism as well as entertainment across its network of news sites, newsletters, podcasts and social networks.

With the implementation of Viafoura’s Conversations and Auto-Moderation solutions, El País is well on its way to driving first-rate engagement levels on its digital properties. These high levels of engagement lead to the collection of both passive data, being the information gathered on where the reader goes on the website and what content they read, as well as active data, which is taken from the readers’ interaction or engagement with a site – this could be the comments they leave, the likes or dislikes, etc.

Diego Acosta y Lara, Chief Technology Officer at El País, comments, “our goal is to create a smooth user experience. We want our readers to engage with our content and return to our digital sites often. Additionally, with data collection in hyperdrive, El País aims to activate the data to drive both ad revenue and subscriptions.”

Ensuring that El País is successful in achieving its goals is Dalia Vainer, Viafoura’s Director of Customer Success. Dalia comments on Viafoura’s newest partnership: “El País already has an established commenting community but is turning to Viafoura to deliver an elevated user experience that will provide rich, valuable first-party data and insights. We’re thrilled to work with the team to achieve these goals and look forward to celebrating success together!”

MNA Media elevating its online experience with vibrant, civil, engaged communities

Midland News Association Media (MNA Media) is one of Britain’s largest independent, regional news companies with a reach of over one million readers every week in print and online. It publishes two of the UK’s biggest-selling regional daily newspapers, the Express & Star and the Shropshire Star. MNA Media is committed to remaining a trusted, high-quality source of information via its online platforms.

Their focus now is to elevate the reader experience so that the relationship moves from casual reader to actively engaged subscriber. Mark Cadman, Head of Development at MNA Media, said: “We had several essential requirements for any new solution for our online sites. It needed to have proven experience in delivering registrations, demonstrable success at driving up page views and time on site, deliver an exceptional user experience, and offer many opportunities for engagement with our valued readers.”

With Viafoura’s Conversations, Live Blogs, Community Chat and Auto-Moderation, MNA Media will improve on-site engagement and build a subscription funnel by converting unknown users into known, registered users and, from there, into engaged subscribers.

Ensuring that MNA Media is successful and has an exceptional customer experience is Dalia Vainer, Viafoura’s Director of Customer Success. Dalia comments on Viafoura’s newest, notable partnership: “We’re looking forward to bringing a civil-first community to MNA media and re-engaging users like never before! We’re happy that MNA Media’s teams can have peace of mind with finely tuned real-time moderation, giving more time for editorial folks to develop hands-on operational practices to create a direct relationship with users”!

Atlas News and Viafoura – achieving soaring levels of community engagement

Focused on bridging the gap between the intelligence community and the general public through short-form content, Atlas News covers everything from geo-politics to conflict. While Atlas News is a digital news site, Stanford Nix, COO explains that “our community is our business”.

Their vibrant community is unbelievably active and loyal to their brand. “People use our products and consume our content because it’s important. They stay because they enjoy it” says Stanford. Most publishers dream of a community that sees and values everything they do. Atlas News has more than achieved that ideal. They’ve even had customers emailing them informing them of a loophole in subscription walls, and offering to pay back their subscription for the previous 4 months – all because they value the content Atlas News provides!

It is because of these achievements that Atlas News has set its new product introduction standards so high. Stanford noticed that “while our readership was high, we didn’t integrate our audience into our new platforms. I went on a deep dive to find a solution that could provide our customers with a more broad range of product offerings. We don’t see Viafoura as a tool, we see it as a product. A product we could leverage to generate more traffic, time on platform, and revenue. We have arguably one of the most dedicated and active communities in news. Our engagement rates are 8x of industry standard and bringing that social media engagement to our platform was the obvious next step. And Viafoura is the clear king of community engagement.”

For Atlas News, integrating Viafoura’s Conversations, Live Blogs, Community Chat, Trending Articles, and Moderation solutions is helping them reach new levels of engagement. Says Stanford, “It will not only affect our digital experience, it IS the digital experience. Reading articles and being informed is the passion in our community. But community engagement is where we really see our business come to life. Social media style features like comments, follows, upvotes and downvotes, are going to be an integral part of our growth and overall attractiveness to our community.”

Viafoura is also excited to work with Atlas News. Dalia Vainer, Director of Customer Success at Viafoura affirms how “we are looking forward to launching Viafoura core suite with Atlas’ unique younger demographic! We’ll be actively engaging their direct-to-user relationship on their owned and operated- something their audiences are used to with socials, but leading in a brand-safe and 1st party data forward way. What an exciting launch! “

icimédias digital properties drive new levels of engagement with Viafoura

icimédias is a group of 22 newspapers serving seven major regions of Quebec and Ontario, Canada: Chaudière-Appalaches, Estrie, Haut-Richelieu, Mauricie, Thetford, Victoriaville and Cornwall. They are the voice of thousands of citizens in their various regions.

As with many publishers, icimédias is experiencing challenges with enticing their digital readers to elevate their relationship from casual reader to actively engaged registered user. Says Marc-Noel Ouellette, General Director at icimédias, “our goal is to enhance the reader relationships while also collecting first-party data so that we can provide each reader with a unique and personalized experience”.

By integrating Viafoura’s Conversations, Live Blogs, Community Chat, Engagement Starter, Trending Articles, and Moderation solutions icimédias will have the means to drive new levels of engagement. Says Ouelette, “this will totally change our digital experience. We’re excited to enhance our relationships with our readers while ultimately driving unprecedented levels of conversions”.

Viafoura is equally excited to work with icimédias. Dalia Vainer, Director of Customer Success at Viafoura, is quoted saying “we are looking forward to launching the Viafoura suite of solutions with icimédias! While they are already close to their readers, we’ll be taking engagement to a whole new level with personalization and first-party data”.