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icimédias digital properties drive new levels of engagement with Viafoura

icimédias is a group of 22 newspapers serving seven major regions of Quebec and Ontario, Canada: Chaudière-Appalaches, Estrie, Haut-Richelieu, Mauricie, Thetford, Victoriaville and Cornwall. They are the voice of thousands of citizens in their various regions.

As with many publishers, icimédias is experiencing challenges with enticing their digital readers to elevate their relationship from casual reader to actively engaged registered user. Says Marc-Noel Ouellette, General Director at icimédias, “our goal is to enhance the reader relationships while also collecting first-party data so that we can provide each reader with a unique and personalized experience”.

By integrating Viafoura’s Conversations, Live Blogs, Community Chat, Engagement Starter, Trending Articles, and Moderation solutions icimédias will have the means to drive new levels of engagement. Says Ouelette, “this will totally change our digital experience. We’re excited to enhance our relationships with our readers while ultimately driving unprecedented levels of conversions”.

Viafoura is equally excited to work with icimédias. Dalia Vainer, Director of Customer Success at Viafoura, is quoted saying “we are looking forward to launching the Viafoura suite of solutions with icimédias! While they are already close to their readers, we’ll be taking engagement to a whole new level with personalization and first-party data”.

Daily Herald brings vibrant, interactive communities to its digital property with Viafoura

Many publishers experience challenges with enticing their digital readers to elevate their relationship from casual reader to actively engaged subscriber. The Daily Herald is a publisher zealously conquering this challenge.

The Daily Herald, suburban Chicago’s largest daily newspaper, provides up-to-date breaking local and national news. While they did offer commenting to their readers via Facebook, those comments appeared on Facebook.com and not DailyHerald.com – depriving the Daily Herald of building a dialogue between their staff and their readers. By moving commenting to their property, the Daily Herald now offers a healthy and vibrant environment that facilitates community interaction.

Mark Stallings, Manager of Digital Operations at the Daily Herald, discloses “we conducted several exhaustive rounds of analysis during our search to find a replacement for our current commenting platform. We had a list of must-haves for any new commenting platform, and Viafoura was among a small group of vendors that met or exceeded our criteria. First and foremost, we wanted a vendor that placed commenting and social engagement at the core of their business. They needed to be well established, with a proven track record of delivering best-in-class solutions with the following features: reader personalization, strong moderation, simple user management, comprehensible reporting and analysis, and easy integration. After narrowing the list, we talked to other publishing company staff and industry groups to help us make the final decision.’

With Viafoura’s Conversations, Live Blogs, Community Chat, Auto-Moderation, and Full-Service Moderation, the Daily Herald will be increasing subscriber revenue, visitor’s time on site, the number of articles they read, and the number of times they return to engage with the content in a set interval.

Ensuring that the Daily Herald is successful and has an exceptional customer experience is Dalia Vainer, Viafoura’s Director of Customer Success. Dalia has the following comment regarding Viafoura’s newest partnership: “we’re excited that the Daily Herald has chosen Viafoura as its partner in community engagement! We’re looking forward to working together to create and grow a safe, moderated space that will provide peace of mind to internal teams and readers”.

Publimetro – engaging and growing new levels of community with Viafoura

Publimetro, Mexico, is a daily newspaper currently focused on Chile, Colombia and Mexico. It is one of several Metro World News Media Group companies that cover 14 countries, and 7 languages. Their unique and powerful content is a direct result of their specialized editors, who give their readers the best, up-to-the-minute coverage of national and international news, sports, and entertainment across multiple platforms.

Publimetro Mexico is looking to not only grow its audience, but to provide them with a personalized and engaging digital experience that will expand their time on site. Publimetro’s goal is to create an environment that will both engage and grow its communities, while enhancing its first-party data strategy. With the use of Viafoura’s full suite of services, including Conversations, Moderation, Trending Articles, Comment Counter, as well as Topic and Author Follows, Publimetro Mexico will be able to identify how users are interacting with the content as well as create new communities for those segments within its data ”.

With the active, high intent, first-party data now being collected through their engaged users, Publimetro Mexico will be able to diversify their revenue streams by building deep and valuable user segments that will drive in-line ad revenue.

“We are very excited to be expanding into Mexico and bringing secure, eclectic and profitable communities to Publimetro! We’re looking forward to converting users down the funnel and adding a new, growing layer of engagement” says Dalia Vainer, Director Customer Experience at Viafoura.

The New Daily drives engagement, first-party data, and revenue diversification with Viafoura.

The New Daily is an online, non-paywalled, Australian digital news site that was founded in 2013. It features content such as breaking news, politics, finance, entertainment, lifestyle, sports, and weather from Australia and around the World.

Like many publishers, The New Daily is keen to provide its readers with the opportunity to contribute their unique viewpoints to a vibrant and safe community. Ingrid von Bibra, Publisher, at The New Daily says they are “excited to increase user engagement whilst also providing their editorial team with valuable feedback and user insights”.

By implementing Viafoura’s Conversations, Live Blogs, Community Chat, Trending Articles, Topic Follows, and Moderation solutions, The New Daily is driving their first-party data strategy forward at an accelerated rate. With data generation now in hyperdrive, the team has access not only to traditional information such as PVs, Dwell Time, and RFV values, but extensive insight on user sentiment, interests, propensity, and community participation as well.

Viafoura is excited to be working with The New Daily. “The energy that The New Daily has brought to this initiative is palpable! We’re delighted to be their chosen partner for reimagining the audience experience and unlocking a new first-party data strategy” says Dalia Vainer,Director, Customer Experience.

As The New Daily continues to reap the rewards of Viafoura’s turn-keysolutions, nothing but positive outlooks remain for continued audiencegrowth, engagement wins, and revenue diversification.

La Voz del Interior is driving enhanced engagement experiences and improved subscription volumes with Viafoura’s solutions

La Voz del Interior is a daily Spanish language newspaper edited and published in Córdoba, Argentina. La Voz is the leading daily in Córdoba, and one of the most significant in Argentina outside of Buenos Aires.

La Voz is focused on providing its readers with an exceptional, personalized experience while also increasing their subscription volumes. With Viafoura’s Conversations, Live Blogs, Community Chat, and Moderation solutions, La Voz will be able to drive engagement across its audience while collecting significant volumes of first party data – enabling personalization and deep reader insight.

“The goal is to use the data to deliver content in line with each reader’s preferences” said Alan Porcel, Digital Platforms. But, it’s not just about personalization for La Voz, says Lisandro Guzman, General Editor and Multiplatform Chief: “We want to create a robust community of readers who contribute their point of view, engage in lively but civil conversations, and interact with our editorial team. We are excited to move forward and we know that with a growing, engaged community, and the data insights we’ll have, we will be driving readers through the funnel into subscriptions more easily.”

“We’re excited to welcome another LATAM publication into the Viafoura customer community,” said Dalia Vainer, Director, Customer Experience. “We know that access to first-party data is a top priority for the folks at La Voz del Interior, and can’t wait to see how the team leverages the data supplied by Viafoura to drive business strategy.”

HotNewHipHop focuses on showcasing artists and driving audience engagement with Viafoura

HotNewHipHop (HNHH) is an online publication that covers daily news about hip hop and pop culture, including streetwear, sports, and sneakers. In addition to its editorial news content, HotNewHipHop also produces original features and many video series. The site has been nominated multiple times for the BET Hip Hop Awards in the category, “The best Hip Hop Platform.”

HNHH empowers artists by letting them showcase their music to real hip hop fans while its members enjoy the latest and hottest in hip hop singles, mixtapes, videos and news. Saro Derbedrossian, CEO says that “HotNewHipHop is partnering with Viafoura so we can focus on providing our highly engaged community with a platform for lively discussions and civilized discourse, while also driving registrations and unlocking first party data. Our members will get an unparalleled personalized experience that will ensure they register, keep coming back and spend more time on our site.”

With the use of Viafoura’s full suite of services and features including Conversations, Custom Badging, AMA, Engagement Starter, and Automated Moderation, HotNewHipHop’s users will be able to build their identity on the HNHH platform. Whether it’s through sharing their opinions on the latest news, rating songs or album releases, the opportunities for registered users are endless.

“We’re very excited to partner with HotNewHipHop to bring a new layer of engagement and civility to their site,” says Dalia Vainer, Director of Customer Success. With their eclectic, unique and highly-engaged community, we’re looking forward to unlocking brand new first party data to feed back to their editorial, product and commercial teams! We’re also very proud to welcome another Canadian customer to our collective!”

ACM – propelling new levels of community engagement with Viafoura

ACM, is comprised of more than 140 leading rural and regional news brands. ACM serves millions of people in every state and territory across Australia. Its mastheads include the Canberra Times, Newcastle Herald, The Examiner, The Border Mail, The Courier, Illawarra Mercury, The Land, and agricultural titles like The Land and Queensland Country Life.

ACM is a modern media network that’s passionate about implementing new technologies, making its newspapers and websites the best-in-class for regional journalism. Tom Woodcock, Digital Marketing Manager, notes that ACM strives to create an environment that will both engage and grow its communities and be a place that editorial teams can easily manage and be proud of. With the use of Viafoura’s full suite of services, including Live Blogs, Community Chat, Conversations, and Moderation, community engagement will be propelled to new levels.

Woodcock says that, “Prior to using Viafoura’s solutions, we were faced with older technology that wan’t driving the engagement levels we desired from the community, challenged our moderation standards, and gave us little insight with respect to data.” Now, ACM audiences will be able to interact with journalists and each other, while Viafoura’s real-time moderation engine will ensure that toxic comments are flagged and conversations remain civil. “We are excited for our future with Viafoura”

“Viafoura is thrilled to welcome ACM as our first Australian customer! We can’t wait to see how they put this solution to work to deliver an enhanced engagement experience for their users and drive deeper data and insights.” says Dalia Vainer, Director Customer Experience at Viafoura.

SOC 2 Type 2 certification achieved, Viafoura completes the SOC compliance process

Viafoura, the leading digital experience company for global media organizations, is pleased to announce that it has successfully achieved Service Organization Control (SOC) 2 Type 2 certification.

SOC 2 Type 1 is different from Type 2 in that a Type 1 assesses the design of security processes at a specific point in time, while a Type 2 report (also commonly written as “Type ii”) assesses how effective those controls are over time by observing operations for at least six months. Essentially, It examines a service provider’s internal controls and systems related to security, availability, processing integrity, confidentiality, and privacy of data. Viafoura achieved Type 1 certification in September 2021 and now, with the Type 2 certification, has completed the full SOC compliance certification process.

“The completion of the SOC certification process is a significant milestone for Viafoura. The security, trust and compliance of our customers’ data is of the utmost importance” says Mark Zohar, President and COO of Viafoura. “With our SOC 2 Type 2 certification our customers can remain confident that we have streamlined our processes and designed everything around incident impact minimization.”

“Our mission as a company is to create civil and brand-safe online communities that engage and activate digital audiences. This mission cannot be achieved without a strong investment in and commitment to data security and compliance.”

El Espectador is driving meaningful engagement experiences with Viafoura

El Espectador is the oldest and most emblematic newspaper in Colombia. Founded in 1887 by Fidel Cano Gutiérrez in the city of Medellin, it has been a bastion of liberal thought and ideas, of independence, and of investigative and denunciatory journalism. Since its first issue, its motto has been “El Espectador will work for the good of the country with liberal criteria and for the good of the liberal principles with patriotic criteria”. It is now recognized as one of the top newspapers in the country*.

El Espectador has partnered with Viafoura to launch a full suite of engagement solutions designed to generate a more interactive experience for readers on its website that will ultimately foster a stronger sense of community. These solutions include comments moderated by Viafoura’s AI engine, live blogs to cover breaking events like elections or sports games, chats for community members, and trending conversations.

According to Alvaro Cuesta, UX and audience monetization manager at El Espectador, “We aspire to create a space that will encourage open, civil debate while also encouraging the generation of opinions – a place where our audience will feel like they are part of the editorial team by participating in the coverage of relevant, up-to-date events.”

“The solution implementation process has been extremely positive. Viafoura’s developers were attentive to our requirements, recognizing our unique needs. We’re excited for our future with Viafoura,” says Cuesta.

“We’re really excited to partner with the El Espectador team to improve the quality of conversations on their site. I look forward to seeing how Viafoura’s Live Blogs and Community Chats will help their editorial team create meaningful engagement experiences with their audience.” says Dalia Vainer, Director Customer Experience at Viafoura.

* https://www.4imn.com/co/