Category: Blog

The Power of Performance: The Viafoura commitment to site optimization

Media companies and content sites invest heavily in optimizing their page load times, which is why Viafoura works to ensure that we minimize the impact our solutions and tools have on the performance of the pages they appear on.

As users move increasingly to mobile for content consumption, and as search engines begin to factor performance into search ranking, it is increasingly important to ensure that media companies, content sites and their selected vendor solutions are laser-focused on optimizing performance.

Our dedication and focus on supporting the goals of our clients continues to pay off, as we currently lead the industry with product load times that are 63% to 190%1 faster than our competitors. Our solutions enable our clients to be user-focused, providing them with the tools needed to create an enjoyable and engaging experience on their sites, which has proven time and time again to be the best long-term strategy for building online communities.

Why performance is important

Put simply, people are impatient and have almost unlimited choice. Data shows that reducing load time has a measurable and meaningful impact on bounce rates. From one recent study, reducing page load time from seven seconds to five seconds decreased the bounce rate by 10.1% and increases pageviews by 32%.2

Because users favor performance, search engines, especially Google, already factor performance into search rankings.3 As a result, not only does performance remain a bounce risk factor, it is becoming a discovery risk factor and needs to be considered as part of any SEO strategy.

Key factors for measuring third-party script performance

Bundle size and render time are the two key factors that should be measured to understand the impact of the tools you load on your site:

1

Bundle Size

Bundle size is the actual amount of data that the tool needs to load on the page in order to function. This can impact the overall size of the page, which can potentially impact performance depending on factors such as the speed of the user’s current internet connection. While a useful quantitative measure, bundle size is very indirectly correlated with how the site actually feels to users.
2

Render Time

Render time is arguably the most important factor for measuring third-party tools on your site, and is defined as the time it takes for the tool to begin loading its code until it is fully displayed on your site. Render time is the qualitative perception that your end users will have of the performance of your site, and is what search engines are most focused on with regard to ranking.

Perception is critical

When measuring bundle size and render time as it relates to incorporating the tools used on your site, it’s important to remember that perception is key. Render time will have a much larger effect on the performance of your site within Google’s algorithms, compared to bundle size. Viafoura factors both measurements into all of its offerings, ensuring efficient load times across its customers’ web pages, and keeping overall user experience in line with your brand’s standards.

Interested in learning more?

Connect with us today to learn how Viafoura can help you build, manage and monetize your audience.

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  1. Testing conducted in internal lab using similar feature configurations in real world settings. Care was taken to test on the same hardware and network conditions. Our tools were tested against all the major commenting systems including Coral Talk, Facebook comments, Spot.im, Livefyre and Disqus.
  2. How Page Load Time Affects Bounce Rate and Page Views – Section.io.” 10 Aug. 2017, https://www.section.io/blog/page-load-time-bounce-rate/. Accessed 26 Jan. 2018.
  3. “Google Search will start ranking faster mobile pages higher in July ….” 17 Jan. 2018, https://venturebeat.com/2018/01/17/google-search-will-start-ranking-faster-mobile-pages-higher-in-july/. Accessed 26 Jan. 2018.

Advance Local selects Viafoura to power engagement and moderation

Advance Local selects Viafoura to power engagement and moderation across its network of sites.

Advance Local LogoSpanning the full network of Advance Local, Viafoura will power and moderate online engagement for regional websites owned by the media company.

Specifically, Viafoura will provide real-time commenting and full service moderation in order to increase the quality of user-generated content, journalist and audience interactions and the online user experience.

“We look forward to supporting Advance Local’s commitment to quality interactions and civil discourse across its network of sites,” said Jesse Moneifar, founder and CEO of Viafoura. “We’re proud to aid in Advance’s efforts to provide an environment that facilitates discussion around the topics that are most important to the members of their community.”

About Viafoura

Servicing over 600 top media, broadcast and entertainment brands worldwide, Viafoura allows content providers to better build, manage and monetize their content, audience and data in real time. Market-leading cloud engagement solutions empower organizations to provide an integrated and seamless online user experience, while fueling better interactions with their audience and providing the first-party data crucial to business success.

Related: The Virginian-Pilot Empowers Readers and the Newsroom

Are you ready to engage your audience?

Connect with us today to learn how Viafoura can help you build, manage and monetize your audience.

Talk to Sales

Digital Engagement and Adapting to Change

Viafoura’s Director of Product – Engagement Tools, Dan Seaman joined Shari Medini on the Push Pull Sales & Marketing podcast, where they discussed the importance of adapting to changing traditional and social media landscapes in order to maintain and increase engagement.

Topics in the podcast:

  • The effects of how quality content distribution is often reliant on one or two social media and search engine giants
  • The importance of the relationships you build with your audiences
  • How building these quality relationships, whether you’re a large publisher or smaller content creator, will help drive engagement regardless of changes to platforms or algorithms

Adapting to change as a content publisher with Dan Seaman (ep. 61)

Director of Product
Dan Seaman

Dan Seaman is a 15 year digital media professional and enthusiast and has held key product strategy and leadership roles managing consumer products for large media groups like St. Joseph Media, Quebecor, TC Media, and The Globe and Mail.

[Webinar On-Demand] EU GDPR: A Snapshot of What Media Organizations Need to Know

All media organizations with any audience presence in the EU will be heavily influenced by the GDPR requirements, and implementing new standards with no prior precedent to follow can be extremely difficult.

During our live webinar EU GDPR: What Media Organizations Need to Know, key industry leaders discussed how to approach the upcoming GDPR regulations. Morgane Van Ermengem, legal officer for theJurists London, walked viewers through the ins and outs of the new regulation, and Deborah Henderson, president of DAHenderson Consulting Ltd. and a member of DAMA International, explained how GDPR will impact media organizations internally and externally.

Morgane Van Ermengem

Morgane Van Ermengem heads the London branch of theJurists, a contemporary legal boutique office and pioneer in digital law. Her main areas of expertise include data protection and privacy law, intellectual property law and contract law.

Deborah Henderson

Deborah Henderson, B.Sc., MLS, PMP, CDMP, CDP, has over 30 years in data and information management, consulting to many sectors across North America, and coordinating experts across the globe in best community practices in IT.

GDPR applies to all personal user data, so media organizations need to understand the meaning of both collecting and processing personal data. During the webinar, Morgane addressed both of these important topics.

New obligations under GDPR include the implementation of a data protection officer (DPO) and the required notification of any data breach. Any data subject, or rather, user, has the following rights:

  • Right to information
  • Right to access
  • Right to ratification
  • Right to object
  • Right to be forgotten

To learn more about the importance of having a DPO and more on user’s rights, watch the full webinar here.

Deborah Henderson, who has more than 30 years of data management experience, led a comprehensive overview of GDPR’s impact on data. Media companies fill the role of data controllers, which means the implementation of GDPR requirements will be an ongoing cultural shift. She recommended companies conduct a current state assessment to better understand what changes need to be made in order to be GDPR-compliant.

Watch Free Webinar

Additionally, there are different types of data that are now protected under GDPR—personally identifiable information (PII) and sensitive personal information (SPI). Protecting PII and SPI provides different operational challenges depending on the perspective.

From a customer perspective, media organizations must incorporate a way to answer customer questions regarding data From an IT perspective, some form of “gate” (or protective measure that flags when data is being used and requires permissions for access) must be implemented for projects that use data.

For more expertise from Deborah, tune into the webinar on demand here.

Under GDPR regulations surrounding the “right to be forgotten”, the importance of a user not only visiting your site, but actively and repeatedly returning for your content (as opposed to leveraging their right to be forgotten) has never been higher. So how can a media organization ensure they are a constant resource for their audiences?

Viafoura, as a data processor, will proactively monitor and make adjustments to comply with GDPR. From amending its master service agreements and conducting periodic compliance checks, to providing API endpoints to consent and profile deletion capabilities.

Interested in learning more about GDPR?

Watch our free webinar as we discuss the importance of data handling and the implications of GDPR for media organizations and their audiences.

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Viafoura Releases Next Generation Viafoura Engagement Cloud for Media Companies

Enhanced solution empowers media brands to drive subscriber rates and online engagement, demonstrating competitive value to advertisers

TORONTO (August 23, 2017): Viafoura, a leader in engagement, commenting and moderation tools, today announces the release of its upgraded Next Generation Engagement Cloud. Optimized to encourage audience participation, registration and subscription within online communities, the enhanced solution provides media brands with the tools and first-party user behavior data necessary to support their market value.

As the only Engagement Cloud for media companies, Viafoura understands the importance of establishing and cultivating an engaged and loyal online community. Clients using the next generation platform can expect to see a rise in their website’s engagement metrics due to the complete redesign of the real-time commenting user experience. This enhanced experience includes new engagement capabilities such as follow features, notification feed and news tray, web push notifications, automated moderation and more.

The addition of follow features allows users to “follow” authors, other users, pages, sections and topics to receive real-time updates in their notification feed. The new web push notifications give brands the added ability to deliver breaking news alerts when users are off-site. They also give brands the opportunity to alert users of new replies, likes and followers, due to the platform’s one-of-a-kind integration with commenting features.

“With these new integrated tools, media companies can use Viafoura to take their audience development strategy to the next level.”
—Jesse Moeinifar, Viafoura founder and CEO

“Instead of leaving engagement to social media and, thus, losing out on invaluable first-party user data and on-site interactions, our platform empowers media brands to build relationships with customers directly on their owned channels. This is achieved by giving brands direct access to on-site engagement tools and user behavior data,” said Viafoura’s founder and CEO, Jesse Moeinifar.

The newly-added user behavior data provided by Viafoura includes pageviews, attention time and return visits. This complements the platform’s existing data collection on a brand’s audience, community and specific campaigns. Viafoura API’s connect this first-party data with marketing and sales platforms (i.e. DFP, BI, Paywall, CRM, DMP) to drive actionable analytics and revenue. With this information, brands can deliver more relevant content, such as emails and re-purposed, user-generated content, to cultivate continued engagement among their target audience, thus increasing revenue.

To learn more about Viafoura’s Next Generation Viafoura Engagement Cloud, visit the company’s blog at www.viafourastage.wpengine.com/blog or contact sales@viafoura.com.

Interested in learning more?

Connect with us today to learn how Viafoura can help you build, manage and monetize your audience.

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Pelmorex Selects Viafoura to Bring Commenting Back to The Weather Network

Pelmorex Media Inc. owns some of the most popular weather-forecasting websites, apps, and television networks, including The Weather Network and MétéoMédia. With millions of weekly users, their websites faced unwanted trolling that has traditionally been too time-consuming and costly to manage with moderators.

As a result, they eliminated the comment section altogether. But knowing the impact that commenting has on audiences, content creation, pageviews and attention time, the team at Pelmorex was committed to finding a solution that would allow them to bring commenting back.

“We are extremely proud at The Weather Network and MétéoMédia to now be able to offer a safer place for weather enthusiasts to connect and share their love of nature and the environment.”
—Head of Digital, Pelmorex

Keep Your Brand and Users Safe with Automated Moderation

One of tools they employed on The Weather Network and MétéoMédia is Viafoura Automated Moderation, which uses natural language processing and artificial intelligence to automatically categorize and eliminate trolling, spam and online harassment. This technology is programmed with over 6 million variations of every word, so it is able to determine the subject matter and the sentiment behind words and phrases written by users.

If the system encounters a new word or sentence that it is unsure of, it flags the instance for a moderator to review. As a moderator approves or rejects new words, through the power of machine learning, the algorithm learns new rules and gets smarter over time.

Pelmorex and their users will benefit from other community moderation tools, such as flagging, user muting and the dislike button. User muting will allow users to personalize their experience by avoiding unwanted communications from certain members. The dislike button will allow users to express their dislike for a comment, without having to flag a comment (which requires a moderator’s time and resources).

Increase Pageviews and Attention Time with Engagement Tools

Their users will also have increased opportunities to engage with the content on The Weather Network and MétéoMédia, with follow features, real-time commenting and user profiles. These engagement tools are designed to give users the quickest and easiest way to interact with one another and with website content, thereby increasing their interest, pageviews and attention time.

  • Commenting: Users can add comments, images and videos to the comment section in real time; users can easily share their favorite comments to social media
  • User Profiles: Users can create an identity on their websites by adding their information, interests, custom name and avatar
  • Follow Features & Notification Feed: Users can follow their favourite community members, authors and sections to never miss an update in their Notification Feed
  • Browser-Based Push Notifications: Allows their websites to deliver timely weather alerts even when users are off-site
  • Social Share Bar: Customizable share bar that allows users to share articles in seconds
  • Community Moderation: Moderators can give timed user bans and set flagging thresholds; users can dislike and flag comments and mute other users
  • Automated Moderation: Detects and eliminates spam, foul language, abuse, personal attacks, and other uncivil comments on websites and on social media
  • Audience Insights: Captures the impact of engagement on metrics like pageviews, attention time and loyalty in real time

Pelmorex’ Head of Digital, Carrie Lysenko, is excited to offer new functionality and value to encourage more users to register and engage with their brands. She adds, “We are extremely proud at The Weather Network and MétéoMédia to now be able to offer a safer place for weather enthusiasts to connect and share their love of nature and the environment.”

Interested in learning more?

Connect with us today to learn how Viafoura can help you build, manage and monetize your audience.

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Native Push Notifications on macOS for Chrome

Browser-based push notifications, which we released as part of our new Audience Engagement suite, have proven to be an incredibly powerful new channel for directly communicating with audiences. By allowing you to push important and personalized messages to your audience’s desktops and android devices, even when they are not on your site, you can drive timely and relevant re-engagement.

As of Chrome version 59, released this month, browser-based notifications now use the native notification system in macOS. This provides users with a much more integrated experience for breaking news and other notifications deployed by the Viafoura system.

So what changed?

Prior to version 59, Chrome notifications on macOS used a proprietary format that was entirely separate from the built-in notifications system. This caused user confusion and a broken experience with Chrome notifications behaving and appearing differently from all other system notifications.

With this change, browser-based push notifications will now behave in the following ways:

1

Viafoura Desktop Notifications

The overall size of the notifications are slightly smaller and are styled as standard notifications. As such, the notifications use a smaller square thumbnail that appears to the right of the headline.

The Chrome app icon is now present in the notification and appears to the left of the content.

2

Viafoura Notifications settings

They will now be manageable from within the system settings with all other notifications including the ability for users to set the alerts as banners (that appear and then dismiss automatically) or alerts (that stay on the desktop until dismissed manually).

3

Viafoura Notifications in alerts tray

They will appear and persist in the macOS notifications tray along with all other notifications until dismissed by the user. Previously, once the notifications timed out and disappeared from the desktop, they could not be retrieved.

4

Viafoura Notifications in Nightmode

They will respect the “Do not disturb” setting at the OS level.

Related: User Personalization

What doesn’t change?

The way you deploy browser-based push notifications and opt-ins stays exactly the same, and notifications for Chrome on Windows and Android devices remain unchanged. Notifications for Firefox were already using the system notification system on macOS.

What does this mean for you?

If you are a customer using the Viafoura browser-based notification system, no action is needed. As your audience updates their version of Chrome on macOS, they will automatically switch over to the new version of desktop notifications.

Something to keep in mind though, is the reduced size of the thumbnail image. We recommend using a square thumbnail image to maximize the available space and ensuring the image is one that is attention-grabbing at the small scale.

Interested in learning more about Browser-Based Notifications?

Connect with us today to learn how Viafoura can help you build, manage and monetize your audience.

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CBC and The Weather Network Discuss Online Commenting

The Importance of Commenting from RTDNA 2017 Conference

In the RTDNA session, Commentary, Commenting and Diversifying Your Voices, our Head of Marketing, Allison Munro, moderated a conversation with news media executives from the Canadian Broadcasting Corporation (CBC) and The Weather Network (Pelmorex Media). The two panelists included Jack Nagler, the Director of Journalistic Public Accountability and Engagement at CBC, and Carrie Lysenko, the Head of Digital at Pelmorex Media. Their discussion explored the pros and cons of online commenting and how news media organizations can overcome the challenges.

How Important is Commenting in News Media?

For the Canadian Broadcasting Corporation (CBC), commenting is not just a value add; it’s critically important for their brand strategy. One of their goals is to provide Canadians with a place to explore their diverse opinions, and commenting supports this vision. Nagler states that commenting has helped them become a better newsroom because their readers improve the stories being told.

At The Weather Network, Lysenko stated that commenting is important because nature-enthusiasts want a forum to share their opinions, photos and videos. Lysenko also noted that when they turned off comments, there was a significant drop in pageviews and attention time.

This echoes our findings that brands with commenting can increase their pageviews by 248% and attention time by 364%. Researchers for the MIT Sloan Management Review also confirm that users’ willingness to pay for subscriptions increases with their growing online social activity.

“Only an engaged user will become a long-term subscriber.”
—Tobias Henning, GM of BILD

A majority of website visitors would also agree that website commenting is valuable. In a recent survey of their audience, CBC found that 70% of respondents said that comments were important to them. Furthermore, they saw that 70% of website visitors spend at least 15% of their time onsite just reading comments.

Using Comments to Create New Stories

CBC receives story tips and article corrections within their comment section from their loyal readers and watchers. Nagler asserts that audience contributions add a lot of value to their articles as they spur further discussions and stories.

He gave an example about an article on a wedding party that fell ill during their stay at a resort. After reading the story, another reader commented that she too got sick at the same place. From there, an investigative story was born, providing valuable information to other travellers.

CBC now takes their top comments and creates stories from them in the Revenge of the Comment Section. As these stories are made from comments, they offer a quick and cost-effective way for publishers to post new content.

Similarly, users share their photos and videos with The Weather Network, which drives further engagement and new content. Lysenko described when The Weather Network connected one of their website contributors to Canada Post to create an official stamp. After viewing the photo he submitted, they made arrangements to create the stamp and tracked his story on their website.

 

Three SEO Benefits of Online Commenting

User-generated content, such as comments, can be indexed by Google if it’s placed higher on the webpage. For example, editors can choose their favorite comments and place those quotes within the body of an article.

Furthermore, pages with active content updates, such as new comments, can trigger additional reindexing and improve the recency and relevance of the page in search results.

Your audience may also use keywords around a topic that differ from what journalists write, and can provide closer matches to search terms.

The Truth Behind Facebook Commenting

While your Facebook page may be a hotspot for online commenting, it can’t take the place of commenting on your website. And it’s not only because your direct website visitors are more loyal than your Facebook readers, but also because Facebook doesn’t give publishers all their first-party audience data from commenters. (Similarly, Facebook’s free commenting platform for websites also keeps your invaluable data.)

Both CBC and The Weather Network recognize that publishers should focus on getting readers to comment on their websites and collecting their audience data. That doesn’t mean Facebook or its tools shouldn’t be used at all; in fact, Social Login is an extremely valuable tool for news media websites.

When users are able to register for news websites through their social media account, this greatly reduces friction when signing up. It can even increase conversion rates by 20% to 40%. Lysenko adds that if you have the capability to import data from their social account into their user profile on your website, then you’re taking advantage of Facebook login without giving away your data.

“Direct visitors are more loyal than Facebook visitors.”
—Terri Walter, CMO of Chartbeat

Moderation is the #1 Challenge for Community Management

Both panelists say that the greatest challenge to commenting is moderating online discussions in real time. With so many trolls online, moderation is vital for publishers who want to provide a safe space for their users. And according to Engaging News Project, users’ interest in returning to a website almost doubles if they know the discussion will be civil.

CBC found difficulties with both pre-moderation and post-moderation. With the former method, moderators review comments before they get published. But this time-consuming task doesn’t allow for real-time discussions, which are so important for timely news and weather events. With the latter method, users are able to post comments without review, and inappropriate comments only get removed if they are flagged by the community and reviewed by a moderator. While this avenue is much less time-consuming, brands risk having content on their website that doesn’t align with their guidelines.

Like some media companies, CBC has even opted out of commenting altogether on certain stories that may trigger heated arguments. Similarly, The Weather Network chose to disable commenting on stories about climate change, finding too many undesirable comments between advocates and deniers.

Since then, The Weather Network has decided to employ automated moderation to manage their online communities. Automated moderation uses artificial intelligence to automatically detect and delete offensive comments. This allows conversations to unfold in real time while maintaining a brand’s community guidelines.

Human Moderation

81
Accuracy

Automated Moderation

92
Accuracy

They have also decided to offer self-moderation tools that allow users to personalize their online experience. These include the ability to mute other users and to dislike and flag comments.

Save Time and Resources with Automated Moderation

Website commenting has been an important feature for both the CBC and The Weather Network, helping them increase brand loyalty.

It’s also been invaluable to their audiences, who enjoy reading the comment section and sharing their content with others. However, many users get deterred from engaging on your website if the discussions aren’t civil and respectful.

Automated moderation is the latest solution to this problem, giving media brands a cost-effective way to moderate their communities. Media organizations have also shown that automated moderation drives further engagement, by increasing comments, likes and registered users, while significantly reducing flagging and the time and effort needed by moderators.

Interested in learning more about Automated Moderation?

Connect with us today to learn how Viafoura can help you build, manage and monetize your audience.

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Driving SEO with User Generated Content

Viafoura is your partner in audience development and as such, we take SEO very seriously. We are one of the only major commenting and engagement platforms that natively support search indexing of our commenting tool (Facebook comments and Disqus do not). But SEO goes far beyond just allowing indexing. Here are some of the ways that Viafoura enables and optimizes SEO from our widgets on behalf of our clients:

Speed

Google has stated publicly that site speed is a significant factor in search ranking. Independent studies have confirmed that improving time to render, and especially start rendering time, are very highly correlated with higher page rank.

Viafoura helps to minimize the impact that our widgets have on site speed in the following ways:

  • Asynchronous loading: Our Javascript is loaded after displaying much of the immediately consumable page to the user. This aids in load speed and start rendering time while retaining the dynamic elements of the site.
  • On-demand loading: Comment widgets can be heavy due to the volume of content that they deliver and their technical complexity. For this reason, we load our comment widget only if the user scrolls close to where the widget will load. This ensures that our widget does not impact the start render time on the page.
  • Batching: A technique whereby we bundle multiple API calls into one which can speed up the experience, especially for mobile users.
  • Multiple Bundles: We break our Javascript into separate bundles which improves efficiency by only loading the components that are needed on that particular page.
  • Minification: Our Javascript is minified, a type of compression which removes unnecessary white-space and characters from the code. This results in reducing a file-size to almost one quarter of the original size.
  • Compression: We compress all communication from our servers using GZIP, which provides additional file-size savings.
  • CDN: We use a CDN (content delivery network with servers all over the world) to deliver our content (excluding API results) at low latency worldwide, by geographical region.
  • Caching: We cache our files so browsers will only download our files when they change (ie: once per release) except for critical components.
  • WebSockets: We use WebSockets to produce our real time events using an open data connection.
  • Font-icons: We use font-icons to bundle our icons into one file to reduce requests.
  • Avoid Sequential Requests: We minimize the number of sequential requests, reducing load times.

User-Generated Content

Viafoura Civility tools: our industry leading civility tools allow you to control the discourse on your site, ensuring the discourse is inline with your community guidelines, without needing a massive moderation effort. These tools include:

  • Automated On-site Moderation: Utilizing artificial intelligence based natural language processing and machine learning to detect and eliminate harassment, abuse, and other uncivil comments before they go live, ensuring that potentially damaging comments are prevented from being indexed.
  • Community Management: Empower your community to help manage the discourse themselves through flag threshold disabling of comments in addition to user-to-user muting.
  • Email Verification: Validate your users and impede multi-account creation with a sophisticated email verification system.
  • Display Name Moderation: Ensure that the display names on your website are not being used to post objectionable content or spam and therefore being read by search engine bots.
  • Avatar Verification: Prevent obscene or objectionable images from being posted in profile pictures by moderating user profile pictures.
  • User Banning: Allow moderators to give short “time outs” and inform users why they are being banned to help them improve.
  • Spam Detection: We offer industry leading 3-layer spam detection including NLP spam pattern detection.

Promoted comments: Our civility tools are the first line of defense to ensure the actual and perceived (by Google in this case) quality of your community. In addition, we have widgets that can be used to showcase the best comments higher in the page, thereby ensuring that the best comments are being indexed: These include:

  • Editor’s pick pull quote: This widget allows you to pull the very best of your comments into the body of your articles. This widget loads extremely fast, and places your user-generated content high in the page ensuring that Google will index the content. Google appears to favor content within the body of an article for ranking purposes.
  • Editor’s pick list: This highly customizable widget allows you to showcase the best of the best comments anywhere on your site by pulling in the best curated comments from your whole site or from the section that the comments appeared in.
  • Trending comments: This widget can be configured to showcase the comments that are getting the most “likes” on your site. This is a less curated way to promote the best comments on your site.

Dynamic page content: Pages with active content updates, such as new comments being posted, can trigger additional reindexing and improve the recency and relevance of the page in search results.

UGC Keywords: Terminology your audience may use around a topic can often differ from what journalists would write and can provide closer matches to user-generated search terms.

Competitive Comparison

Article Indexed Widgets Indexed Commenting
Indexed		 AI enforced civility*
Facebook Comments N/A
Disqus N/A **
Viafoura

*Prevents bad comments from impacting SEO
**Requires complex server integration

Conclusion

It is important to keep in mind that search engine algorithms are proprietary and dynamic, so the ways that site content and widgets can impact search ranking is always changing. That being said, Viafoura strikes a careful balance between maximizing loading speed, ensuring that Google and other search engines recognize your vibrant community, and ensuring that poor quality UGC is removed before it gets indexed. Combined, Viafoura’s tools can be a powerful contributor to your SEO strategy.

Related: The Power of Performance: The Viafoura commitment to site optimization

So what are you waiting for?

 See how the Viafoura Viafoura Engagement Cloud supports your SEO efforts. Let’s connect.

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