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5 ways engagement solutions can improve the quality of the conversations your audience is having

Online toxicity is something that nobody should have to put up with, whether they’re a visitor on your site or a member of your team who feels personally attacked and harassed by the comments on their articles. Yet it’s something that happens all too often.

According to a survey conducted by the University of Texas at Austin’s Center for Media Engagement, 33.9% of news commenters and 40.9% of news comment readers name argumentative comments as the reason that they avoid commenting or reading comments. That means to build a safe and active user community, you need to support your people, and that includes both your audience and your team.

Making your comments section safer will make your editorial team comfortable with building their following on-site free of harassment, which will then allow you to collect declarative data from your audience.

Below, we’re going to look at five ways rich engagement solutions can improve the quality of your community’s conversations to build not just a civil space for your audience to communicate, but also a brand-safe environment to grow your revenue.

1. Letting your editorial team build their following on-site

A community engagement solution with a comments section is perhaps the most valuable resource you have at your disposal.

Placing a gated comments section on your site lets you draw user conversations away from social media and onto your brand’s website, where your editorial team can start to build their following and form a deeper relationship with their readers.

An engagement tool with a comments section also allows you to gather declarative data from your audience to see what types of content they engage with the most, down to the topics and authors they prefer. With this information, you can provide curated content recommendations to try and increase their time on your website.

2. Impact of civil community on engagement

No matter how good your content is, users aren’t going to stay on your site if trolls are openly harassing them with personal attacks and hate speech. While many brands have chosen to turn off comments due to toxicity, this isn’t good for long-term growth as it reduces the average time a user spends on the site.

The most effective solution for dealing with toxicity and creating a civil community is to use AI moderation, which is essential to keep your comments free of harassment, abuse, racism, sexism, and spam.

Argentina’s leading conservative newspaper La Nación recently took this approach by deploying a community engagement solution that preemptively moderates comments before they go live to make sure that no one has their experience adversely affected by abusive comments.

3. Using the community for sourcing and investigative follow-ups

When you use a community engagement tool to provide a space for your audience to communicate, you give them the opportunity to actively play a greater role in your content creation process by helping journalists source stories and conduct investigative follow-ups.

As loyal users of your site, your audience is often the best judge of what stories are relevant to other users and can recommend what stories you should cover. Having authors leave comments welcoming other users to provide tips (or even putting up a tips web page) is a great way to make them feel heard.

Allowing your audience to participate in sourcing stories lets them know you value their support, while helping them form a deeper relationship with your brand and your journalists, which will make them more likely to stay on the site long-term.

4. Creating more relevant newsletters

When backed with the right data, newsletters are one of the most potent engagement tools that you have at your disposal, as they enable you to engage users via their inboxes and encourage them to click through to your site.

However, the success or failure of a newsletter depends on how personalized it is. If you don’t have access to the right data, you’re not going to provide your readers with relevant content.

Using your community engagement solution to gather first-party data can help you identify which trending articles and topics to send users. They’ll be more likely to interact with the content and click through to your site.

5. Creating a brand-safe environment

Advertisers are the backbone of many modern media organizations and are vital for monetizing the content that journalists produce. Yet many publishers struggle to create brand-safe community spaces that advertisers are comfortable placing ads on.

This is particularly true if a user community has problems with toxicity and abuse, since it’s unlikely that advertisers are going to want to feature their products alongside such negative sentiments.

As a result, using a community engagement tool with AI-driven moderation is essential for making sure that your site is brand safe for your, and for your advertisers.

Use engagement to deepen your relationship with your audience

If you want to deepen your relationship with your audience, you need to offer them a space that engages them. That not only means building a user community, but also proactively moderating the conversations they’re having to make sure they’re free to communicate without being harassed.

When you know more about your audience, you pave the way for growth

The more you understand your users, the more opportunity you have to grow your community of followers. And the more you grow your community, the more your business can ultimately generate revenue and brand awareness. But without first-party data about your audience, you’re working from an incomplete picture.

To grow, media brands need to know the profile of their users, their preferences and their behaviours. It won’t just help you improve and personalize your content lineup; obtaining rich first-party data also empowers you to supply advertisers with the crucial targeted audience segments they want.

Building engagement to gain data

Our research has found that engagement leads to loyalty because it creates experiences users will stick around for. The longer they stick around, the more likely they are to register, which will give you access to their real-time data.

So what types of engaging experiences can you provide your users? We’ve identified six Viafoura solutions that can help your content convert users from unknown to known, including: moderated conversations, or safe spaces for registered users to discuss content; follow buttons; live chats around a topic, event or video; social share bars; trending conversations; and live blogs, or real-time interactive content posts.

For example, Viafoura’s personalized newsfeeds are onsite feeds similar to a Facebook feed, aggregating all the interactions that are relevant to a user, including what and who they follow. Our data has found that they generate 3.15 more page views per month among both anonymous and registered users.

How data helps your content strategy

With 64% of consumers willing to give up their data for relevant services, personalization is your key to giving readers what they want. When your newsroom has access to your audience’s data insights, they become empowered to create a personalized experience for the user, which is increases audience retention.

They can do this by extracting audience insights from Viafoura’s engagement solutions. One example is Viafoura’s Community Chat, which allows media companies to host real-time chats around popular content.

“With (Viafoura’s) Community Chat, we’re delivering more value to the fans, while also increasing engagement by 150%,” says Kristian Walsh, head of sports audience engagement strategy at Reach PLC.

So what kind of behaviour and preferences can you track from users, and what can that tell you about them? For starters, look at what types of content are driving people to engage. What are the topics and themes that are capturing interest? Who are the writers of this content? You can then rank an article’s performance based on clicks and audience segments to help determine the topics your readers are most interested in.

By understanding who their readers are, what they’re interested in and how they express that interest, newsrooms can align on a high-conversion content strategy based on a strong relationship with their audience.

How data incentivizes your advertisers

That rich audience data allows you to understand your audience more intimately, but it also better equips you to provide targeted audience segments for advertisers. Advertisers today are looking beyond clicks, and are seeking metrics like time-spent, return visits and number of page views: all signs of an engaged audience. So the more you know about your own audience, the more appealing you can make your site to advertisers.

“Viafoura gives us access to valuable engagement data that helps drive business decisions,” says Philippa Jenkins, the head of registered audience at The Independent. “We know what content topics and formats are resonating most with our users, so we can deliver more of what they want.”

User registrations, direct newsletter sign-ups and a view into audience interactions allow you to understand your users at the engagement level, to inform your sales team, and paint a better picture for advertisers.

In fact, the New York Times is capitalizing on its first-party data, having found that digital ads that used its first-party data accounted for 20% of its core ad revenue, up from 7% the year before. Ad Exchanger reported that subscriptions also soared during the same period, hitting 5.1 million digital news subscribers and 1.6 million subscribers for other products.

Brands that glean actionable insights on their data will be much better positioned to deliver the goods that advertisers want, in an age where advertisers have become much more savvy in the data they demand.

4 on-site experiences and engagement tactics you can use to gather data on your audience

Getting to know your audience is a long-term process. If you want to know what makes them tick, you need to convert anonymous users into known users before you can start gathering first-party data to better understand their needs.

Converting unknown to known is the key to driving your entire business forward and helping you reclaim your audience from social media. One of the easiest ways to do this is by engaging your community and creating a space that people want to participate in.

Using community engagement solutions creates added value for unknown users, who can then subscribe and start their relationship with you.

Once you’ve converted unknown to known, there are some core tools you can use to help better understand your user’s behaviour, preferences, and tendencies so you know how to create a more relevant and engaging on-site experience.

Below, we’re going to look at four experiences and engagement solutions you can use to gather data on your audience.

1. A gated comments section

The first step of converting users from unknown to known is to gate your comment section so that only subscribed users can participate in the conversation and communicate with other users.

14% of Americans comment on the news, so providing a gated comments section provides these users with a strong incentive to register so they can engage in conversations with other users on your site about the topics that interest them.

This incentive is critical not just for getting them to start actively participating in your community, but also to start gathering first-party data on their preferences. This data can tell you not only what type of content they engage with the most, but their sentiments on particular topics that you can use to guide future content creation.

2. Live content

One way to better understand your user’s behaviour is to host live content. Live content like Ask Me Anything sessions (AMA), Q&As, and live blogs allow you to cover live events and curate stories in real-time while giving your audience a valuable opportunity to interact with your journalists or experts.

Having the opportunity to ask questions is something that many users are crying out for, with 60.9% of commenters or comment readers saying they would like it if journalists clarified factual questions in news comment sections, while 58.7% say they would like it if experts on the topic of the article responded to comments in news comment sections.

One way to use live content was illustrated by UK news publisher Reach PLC, which offered a live chat section mid-article on sports-related articles relating to team signings and other topics that gave fans a space to come together and discuss the news cycle.

These interactions are valuable because you can gather quantitative feedback on the types of content they’re interested in. If there’s lots of discussion about a sports team signing new players, then you could focus on covering some of the smaller news stories around the new players to see what effect that has on engagement.

3. Audience analytics

When it comes to developing more sophisticated insights into your users, audience analytics is perhaps the most useful. A community engagement tool that provides analytics can extract behaviour signals to identify new types of subscribers who are likely to register, so you can develop content to help optimize those conversions.

Audience analytics are an important resource because they helps you to better understand the first-party data collected from your users, so you develop more perspective into their preferences that go well beyond age and demographics, and into more granular segments.

It’s important to note that the longer you use audience analytics, the richer the insights into their preferences. Collecting that initial first-party data and analyzing it long-term can help you see your audience from a new angle.

4. Personalized newsfeeds

If your content isn’t relevant to your users, then it’s unlikely to interest them. So if you want to optimize engagement, then you need to provide your audience with relevant content recommendations.

Using an AI-powered community engagement platform to develop personalized newsfeeds makes it easy to gather data on your audience because you can identify what types of content a user interacts with the most, their opinions on it, and how they react to particular topics or journalists.

For instance, if a user reads everything written by one of your writers about NFL-related news, you can route new articles straight to their feed, so they can find their content immediately without having to waste time searching the site.

Building your relationship with your audience is the key to growth

A media company’s growth is directly tied to its relationship with its audience. The closer you are to your audience, the greater the value you can offer not just to your users but also to your advertisers.

The moment an unknown user decides to subscribe to your site and becomes a registered user, the data you can collect about them and their preferences become much richer and more valuable, both to your organization and potential advertisers.

The top 5 reasons people don’t participate in a news brand’s comments section, and how to change their minds

Building an active user community goes far beyond adding a comments section to your site. If you want your audience to participate in the conversation, you need a strategy to attract and nurture unregistered users.

Part of that strategy involves enticing users to engage with interactive, personalized content and recommendations, and the other involves lowering the barriers to entry and making your community more accessible to your audience.

Below we’re going to look at the top 5 reasons people don’t participate in communities around news brands, and what tools you can use to create a civil and thriving community.

1. They don’t want to be the first to comment

If you’re trying to establish a new user community, your comments section won’t have many, if any, commenters. At the same time, your users might be hesitant to be the first to comment on a post.

You can address this challenge quite easily by encouraging authors to pin comments inviting users to participate in the conversation in the comments section.

For instance, an author can post the first comment on an article requesting open and honest feedback and pin it to the top. This approach sets the tone and welcomes users to leave their opinions.

2. They’re put off by toxic comments

Toxicity is one of the main reasons why some people don’t take part in online communities. No one enjoys being abused or harassed, and without proactive moderation, even a civil conversation can devolve into chaos.

The prevalence of online toxicity, particularly on social media, was highlighted just a few months ago when CBC announced that it was closing Facebook comments on news posts due to “an inordinate amount of hate, abuse, misogyny and threats.”

Using a community engagement tool with AI-driven moderation capabilities is critical for automatically taking down negative comments and creating a safe space for users to post and engage in civil discussions free of harassment and abuse.

Four adults looking at something on a tablet.

3. Your content isn’t relevant or engaging

In many cases, users don’t interact with content because they find it dull or uninteresting. If your audience doesn’t find an article compelling or relevant to their interests, they’re unlikely to engage with it and comment.

The only way to address this is to provide more relevant content and personalized recommendations. You can do this by prompting users to subscribe and gathering first-party data to segment your audience into cohorts with similar interests. You can then use this data to recommend content that’s more likely to engage them.

For instance, if a user is interested in cryptocurrency news on Bitcoin and Ethereum, a community engagement platform can understand these interests and notify them whenever a writer releases a new article on a relevant topic or if a commenter they follow comments on the article.

4. They don’t have a reason to comment

Sometimes even if a piece of content is interesting, users won’t participate in the comments section or the community surrounding it because there’s no incentive or reason to leave a comment.

Using interactive content like live blogs, Q&As, and Ask Me Anything (AMA) sessions can help you provide the audience with a reason to comment by granting them an opportunity to engage with gated individuals like journalists, subject matter experts, and other well-known figures to increase not just registrations, but also time-on-page.

The Independent used live content to great success during the pandemic by doing a live Q&A with a travel expert on the UK’s COVID-related restrictions. Likewise, MPR used a live blog to offer real-time coverage of the Kimberly Potter trial, with a comments section for users.

5. They don’t know you have a user community

Users won’t join a community if they don’t know it exists. While adding a comments section is a crucial step in creating a user community, your audience isn’t going to use it if they don’t know it’s there.

Announcing the launch of your user community on your site with a blog is essential for making your audience aware that they have a chance to communicate with other individuals.

Many media organizations have used this strategy to kick-start their user community growth. For example, Xtra Magazine announced the launch of the Xtra Community through a blog post, as did TheTimes-Tribune.com, which released an announcement to promote the launch of a new commenting platform.

Make your comments section safe and relevant

To encourage users to participate in your community, the most important thing is to make sure that you’re offering your audience the opportunity to consume and engage with relevant content in a safe environment.

Using a community engagement tool with moderation capabilities gives you the best of both worlds. You can gather first-party data on users’ preferences to inform future content creation, while also using AI moderation to automatically remove abusive comments and create a safe space.

Why taking control of your community on your own platform is a much better alternative to social media

Imagine you’re the owner of a local store. I stroll in one day and tell you to let a group of nameless, faceless people somewhere far away decide how you can market to your clientele and how you can interact with them. They get to decide what the rules are and they can change them whenever they feel like.

You’d probably take a polite pass on that deal.

Yet that’s a little bit like what millions of online brands do when they hand over the keys to their community of followers to social media. The reality is that those platforms exert much more influence over communities than one might think. When brands don’t actually own all the access to their community on their own terms, it can hamper their business and their ability to grow.

There’s only one real solution to this conundrum, and it involves you taking control.

What’s wrong with having a community on Facebook?

Letting social media call the shots on engagement around your content can be risky for several reasons, says Mark Zohar, president and COO at Viafoura.

For example, the moderation that happens on Facebook or Twitter is subject to the policies that they create and enforce. But those policies may not be the community guidelines you would support on your owned and operated properties.

If you only engage your audience on social media, you don’t actually own that customer relationship. You also don’t own the data insights and you’re vulnerable to a change in algorithm or a change in a platform’s community policies.

“And all of a sudden it’s, ‘holy cow, my community disappeared and I can’t control that,’” says Zohar. “We’re not saying social media is going away, but a lot of brands need to start thinking about how they can reclaim their audience.”

How do I take control of my own platform?

When users come to your website, you need to provide an exciting or interesting reason for them to stay. If they can’t engage or participate, they’re probably going to leave and return to social media.

Simply put, your audience wants to be able to engage in a community, something Zohar calls “the heart of every single product.” Providing a space for that community to thrive will help, but it has to be captivating.

“Brands need to learn from social media to create social experiences,” says Zohar. “They need to really understand that their audiences are inherently social and not to just say ‘okay, go do that somewhere else and come back for a passive consumption experience.’”

Tech platforms like Facebook are experts at providing “value-exchange moments,” or instances in which a user feels willing to reveal personal information, usually in the form of registration, in return for an incentive. But that’s just the beginning.

Create contact and connections

Zohar suggests several ways you can connect with your audience on your own platform once they’ve logged in.

One of them is to build a community feed where users can like, comment and interact with people they follow. Viafoura gathered data from various clients and found that with user generated content, you’re going to get 10% creators and 90% consumers, but a significant portion of your overall users, about 20-25%, spend a huge amount of time engaging with and consuming content. They need a space to do that and you can provide that space.

“Publishers can inject their own content and other interesting content in the feed so it becomes this great place where users spend a lot of time engaging with content and interacting related to their community interests,” said Zohar.

With tools crafted by Viafoura, publishing brands can allow their users to comment, like and generate discussion. They can even engage directly with brands who can participate in the conversation through things like live Q&As or AMAs, where reporters or experts can take questions from readers and answer in real time.

The payback? Community loyalty

All of these engagement and user retention capabilities add up to loyalty over the long run.

Viafoura’s research shows that these users “pay you back” through time spent on your site, generating more page views, increasing propensity to subscribe to premium products and ideally, spending money on your site. With the right solutions, they also give you the data insights into their preferences, interests and sentiments that you can use to tailor content offers and advertising strategies.

“All that happens only if you have access to those users on your own site where you can do all that,” added Zohar.

Civilize & Monetize: How to Highlight Constructive vs. Toxic Comments

Spotlight:

A moderation strategy keeps your digital spaces safe, but should also include how to drive positive conversations
Positive, active communities are lucrative for publishers
1. 80% of all user registrations are triggered on pages that feature onsite engagement tools and user-generated content.
2. Registered users spend 225% more time-consuming media content per week.*
  1. *Viafoura study data collected Jan 2019 – May 2019, sampled 14 unique media brands, sampled 85M unique non-registered and 2.5M registered users
Help spark the conversation, pose thoughtful questions
Highlight positive community members, not only does it encourage more engagement, it shows the kind of engagement you’re looking for
Community guidelines must be clear and easily accessible to your community

Online social spaces exist to build value for your community members, generating engagement and loyalty toward your brand. And these tools are most effective when media organizations support them with the right strategies that maximize user activity.

A moderation strategy, for example, is necessary for businesses to keep their digital social spaces civil. But media companies must go beyond reducing offensive comments and trolls in their social spaces to facilitate ideal behavior from audience members.

“Just as it’s important to have a strategy in place to protect the quality of your on-site social spaces, it’s also crucial to have a strategy to drive positive conversation around your content,” says Leigh Adams, director of moderation solutions at Viafoura.

In other words, if you want to drive positive behavior from your community members, you’ll need to take action by encouraging users to participate in meaningful, on-topic discussions.

The Value of Activating Productive Discussion

In the digital world, active communities are incredibly lucrative for media companies.

You can draw on your users’ engagement and behavioral data to personalize their experience and increase your website or app’s appeal to advertisers. Plus, you can assess what people post about to determine the types of content that will resonate the most with your online community.

Keep in mind that digital conversation tools also connect people together, forming long-lasting relationships that are tied to your brand.

But you can’t assume that people will become active, model community members unless they understand what kind of discussions and behaviors are expected of them.

Media organizations that take the time to outline and promote what positive behavior looks like for their communities will be well-positioned to grow attention levels, memberships and various revenue streams.

“The most thriving and profitable online communities are often the ones where positive behavior is encouraged, demonstrated and rewarded by the community host,” Adams explains. “No matter how intuitive and engaging your moderation tools are, you need to develop a battle plan if you want to activate your community effectively.”

Ultimately, media organizations can take a few simple steps to ensure their communities are overflowing with activity:

Pose Questions for Users To Answer

If you want to increase activity from your digital community, you can spark discussions and debates by showcasing thought-provoking questions.

“One of the best ways to keep discussions in your commenting section buzzing and on-topic is to give your readers a prompt through a question that relates to your content,” Adams states. “Not everyone will understand how you want them to behave if you don’t give them some level of guidance to follow.”

Consider highlighting questions for community members at the bottom of your content piece. Or, you can pin them as posts within your commenting widget.

Interacting with your community members, even by just getting a conversation started, will give users the direction they need to post comments that are on-topic and positive.

Reward and Highlight Model Behavior

Your community members play a significant role in the success of your business. So how are you taking the time to reward your most active users?

“By rewarding commenters for positive and productive contributions, you’re incentivizing your most loyal supporters to continue participating in your digital community,” says Adams.

There are several ways you can show readers that you appreciate good behavior.

You can give top contributors badges based on their participation levels, pin their comments to the top of your commenting widget, invite them to help you moderate live events and send them an email to thank them.

Set Up Clear, Accessible Community Guidelines

Your community guidelines essentially act as a blueprint for acceptable and positive behavior on your website or app.

According to Adams, you should be direct in your community guidelines — tell your audience exactly what’s expected of their behavior on your digital properties. That includes outlining what kind of behavior isn’t appropriate.

Adams suggests “your guidelines should make it clear that comments that appear legally objectionable or [encourage/condone] a criminal offense or any form of violence or harassment, will NOT be tolerated.”

Crafting clear community guidelines posted in an easy-to-access spot on your digital property will pave the way for acceptable behavior and positive conversations.

Media organizations must implement strategies to outline, reward, highlight and facilitate positive behavior in their online communities. By doing so, companies can benefit from a closely connected, active and growing audience that can be monetized continuously.

For more information on how to build positive behavior in your community, view a list of community-building best practices here.

Attention Publishers: There’s More to Moderation Than Toxicity

Toxic content — like spam, misinformation and posts from trolls — can be damaging to media companies for a host of reasons. As a result, publishers are gradually beginning to recognize the importance of moderating their digital properties.

Google even has an API that’s now being widely used by moderation providers to assess toxic content.

But here’s the problem: just assessing a platform for toxicity isn’t enough. Not when over 40% of people claim they’ve directly experienced online harassment.

Detecting incivility in your digital community is undoubtedly a necessary step in the right direction. However, every publisher that hopes to have a civil and profitable online community requires a moderation system that can also accomplish the following tasks:

Reinforce Community Guidelines

Truly effective moderation systems should be trained to support a media company’s community guidelines. There are different kinds of communities, after all. While some are designed to spark heated debates, like in sports or gaming, others are geared toward setting a peaceful environment.

Be sure to check whether or not your company’s automatic moderation platform can mold itself around the nuances of your community. Because what works for one media company may not work for yours.

“Rather than moderating the notion of toxicity, you can moderate around the guidelines that the publisher has actually set for their communities,” says Dan Seaman, VP of product at Viafoura.

At Viafoura, our moderation experts take an existing algorithm that best represents a publisher’s audience and then adapts it to fit their community standards.

Detect All Offensive Words, No Matter Their Form

Trolls are intelligent and will do everything in their power to outsmart a moderation system. While some may write offensive words with spaces between the letters, others may disguise their words with numbers or symbols.

Like Google’s API, most moderation systems focus on finding common patterns in toxic posts rather than the variations of jumbled words. Google even advises against using its API for automated moderation.

“The problem with using a basic toxicity rating is that it isn’t going to detect specific terminology,” Seaman explains. “If you can obfuscate words efficiently, you can get around toxic ratings.”

And each word can be obfuscated 6.5 million times. So no matter what automatic moderation system you use, make sure it’s capable of understanding the 6.5 million variations of each word.

Publishers with proper moderation systems in place experience thriving communities, resulting in 62% more likes and 35% more comments from users.

At the end of the day, analyzing root words in user comments can make the difference between a successful and unsuccessful moderation system.

Manage Evolving Language in a Community

Using a general toxicity rating or detection system isn’t effective enough to enforce civil conversation within each unique community. Especially not when the trolls within a community begin developing new ways to spread offensive messages.

This was the case for one publisher when Viafoura’s moderators noticed that trolls were posting a recurring phrase in community social spaces: “BOB crime.” Our moderators quickly realized that this phrase was being used in offensive contexts, and after investigating, found out that it stood for “Black-on-Black crime,” which challenges the Black Lives Matter movement.

The moderation algorithm was quickly adjusted to prevent relevant comments from being posted within that publisher’s community. However, this is just a single example of many where new phrases are created within a community to maneuver around basic moderation systems.

The bottom line is that language evolves.

Companies can reinforce their community guidelines by ensuring their moderation strategies can detect toxicity as language evolves. To reinforce community standards successfully, it’s also essential that algorithms are updated quickly as new, offensive language is discovered.

Unfortunately, not all moderation companies can provide this service successfully. This is because they focus mainly on disabling patterns or character sets that are toxic — not context or changing language.

To support a publisher’s online environment, moderation must go beyond addressing toxicity.

Although assessing incivility is an essential part of moderation, the nuances of each community and word must be addressed, and guidelines need to be enforced. The overall health and engagement of your digital community depend on it.

The Dallas Morning News Adopts Viafoura Automated Moderation Platform

Toronto, May 21, 2019: The Dallas Morning News, one of America’s most distinguished media brands, has adopted Viafoura’s Automated Moderation service to power its commenting sections. The new platform will allow The Dallas Morning News, through its DallasNews.com website, to uphold community guidelines in real time, maintain a high standard of quality on readers’ comments, and promote safe and civil public discourse on issues of importance.

"The tools included in the Viafoura suite make our work faster and more efficient in addition to offering us more detailed analytics about our commenting community." - Hannah Wise, Audience Development Editor - The Dallas Morning News

The Dallas Morning News joins dozens of established media organizations around the world who have turned to Viafoura to find new ways to connect with readers, listeners, and viewers. The Viafoura platform’s civility solution uses Natural Language Processing and Machine Learning to detect and eliminate spam, foul language, and abuse, and to encourage more engaging, respectful conversations.

“From our work with media companies across the globe, we know that readers want to engage with news and topics of importance to them, but it must be safe for them to do so. We have seen active communities of shared interest grow very rapidly when the proper rules and processes are in place to remove any bad actors.”
Jesse MoeinifarFounder & CEO, Viafoura

Viafoura’s Automated Moderation technology not only improves the user experience for readers, it also helps boost engagement from the editorial side, giving newsrooms the freedom to get directly involved with their audiences through its community moderation feature — something they have been reluctant to do in unattended forums.

Interested in learning more?

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