Entries by Viafoura

Intermediate Front-End Developer

Toronto, ON We’re looking for a Front-End Developer to join our Engineering Team. The ideal candidate is passionate about development as well as, design, and UX. You’re armed with experience crafting applications in Javascript MVC frameworks. We’re a dynamic, innovative team building a global, real-time platform utilizing technologies like ECMAScript 2015 / 2016, Sass, Vue.js, […]

Industry Roundup: Facebook Instant Articles

With Facebook Instant Articles set to launch April 12 for all publishers, the Internet is abuzz with speculation on its potential impact. With the impending rollout fast approaching, publishers are debating the advantages of distributed content models and the platforms they’ll include. While Instant Articles boasts the weighty claim of faster page loading times, publishers […]

Industry Roundup: Blocking the Ad Blockers

The Internet was abuzz this week with news and opinions on the issue of ad blocking. Digital publishers are plagued by growing prominence of ad blocking software — more readers are visiting their sites and consuming their content without being subjected to the plethora of banner and box ads scattered across site pages. From paying […]

Industry News Roundup: The Buzz About Google AMP

You’ve likely awaited this week’s release of Google AMP, also known as Accelerated Mobile Pages, on the edge of your seat. AMP has touted some big benefits for digital publishers — namely, improving the mobile web experience by helping pages load lightning fast. Hypothetically, this prevents publishers from losing readers’ attention when a news page […]

Viafoura Displaces Facebook at the Times-News

Yet another publisher is bidding farewell to Facebook and welcoming Viafoura to maximize their return on engagement and grow their online audience. The Times-News in Burlington, N.C., announced on Monday that it would be launching its new commenting system across its digital property. Prior to making the move to Viafoura, the newspaper relied heavily on […]

How Your Audience Data Can Inform Your Content Decisions

We all know clickbait — “content whose main purpose is to encourage visitors to click on a link to a particular webpage” — doesn’t help in growing audiences. When you see headlines such as “you won’t believe what this man did,” you’re more likely to click away than be tempted to find out more. What’s […]

Why You Need An Audience Development Czar Yesterday

Audience Czars, Gurus, Specialists, Managers… Call them what you will, but audience development professionals are all the rage in the industry right now, and with good reason. As Jake Batsell writes in Engaged Journalism: Connecting With Digitally Empowered News Audiences, “Any relevant twenty-first-century newsroom needs someone whose chief responsibility is to advocate for the audience.” […]