January 25-26, 2017 We hope you were able to join us in Atlanta at the Driving Digital Revenue Conference.
This author has yet to write their bio.Meanwhile lets just say that we are proud Viafoura contributed a whooping 8 entries.
Entries by Viafoura
With Facebook Instant Articles set to launch April 12 for all publishers, the Internet is abuzz with speculation on its potential impact. With the impending rollout fast approaching, publishers are debating the advantages of distributed content models and the platforms they’ll include. While Instant Articles boasts the weighty claim of faster page loading times, publishers […]
The Internet was abuzz this week with news and opinions on the issue of ad blocking. Digital publishers are plagued by growing prominence of ad blocking software — more readers are visiting their sites and consuming their content without being subjected to the plethora of banner and box ads scattered across site pages. From paying […]
You’ve likely awaited this week’s release of Google AMP, also known as Accelerated Mobile Pages, on the edge of your seat. AMP has touted some big benefits for digital publishers — namely, improving the mobile web experience by helping pages load lightning fast. Hypothetically, this prevents publishers from losing readers’ attention when a news page […]
Yet another publisher is bidding farewell to Facebook and welcoming Viafoura to maximize their return on engagement and grow their online audience. The Times-News in Burlington, N.C., announced on Monday that it would be launching its new commenting system across its digital property. Prior to making the move to Viafoura, the newspaper relied heavily on […]
We all know clickbait — “content whose main purpose is to encourage visitors to click on a link to a particular webpage” — doesn’t help in growing audiences. When you see headlines such as “you won’t believe what this man did,” you’re more likely to click away than be tempted to find out more. What’s […]
Audience Czars, Gurus, Specialists, Managers… Call them what you will, but audience development professionals are all the rage in the industry right now, and with good reason. As Jake Batsell writes in Engaged Journalism: Connecting With Digitally Empowered News Audiences, “Any relevant twenty-first-century newsroom needs someone whose chief responsibility is to advocate for the audience.” […]
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