White Papers & Research

This page features white papers and research documents designed to help you stay on top of the latest insights in audience engagement, retention and conversion.

 

e-Book

Perfect the art of live events and position yourself as the go-to source for all of your audiences’ interests, drawing in new active users by reading this book to help launch a successful live event.

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White paper

What media organizations gain from taking control of the comments — rather than turning them off

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White paper

Build vs. buy: Get the best solution for your audience engagement needs

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Research

Growing your audience means implementing engagement solutions, research says

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Research

The social media retention problem: Data shows why brands need to build communities away from social media

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White paper

The power of first-party data insights for media companies

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White paper

Navigating a cookieless world: The publisher’s guide to first-party data

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White paper

Everyone is a troll: Battle-tested tips and tricks to keep your digital properties safe

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White paper

Why a paywall isn’t enough: Driving reader revenue in a post-cookie world

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White paper

Now what? A complete guide of what to do after you get on-site engagement tools

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White paper

Audience engagement guide: How media companies drive retention, loyalty, revenue, and trust

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White paper

A guide to the 4 fundamentals of improving audience engagement

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White paper

MIT report: Turning content viewers into subscribers

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