White Papers

Keep up to date on the latest in audience engagement, development and insights. The Viafoura Blog features tips, how-tos and links to our latest white papers and customer case studies.

 

COUNTDOWN TO 2022:

The Publisher’s Guide to First-Party Data

Learn how to build a profitable first-party ecosystem as the media business returns to the golden era of content and growing audiences for the first time in 20 years. Download this guide to understand the benefits of first-party data for publishers and what audience engagement tools you need to reclaim your revenue potential.

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EVERYONE IS A TROLL:

How to Keep Your Digital Properties Safe

Incivility has such a negative impact on community members, 80% of users will disengage with a brand entirely. Learn how to keep your communities safe.

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WHY A PAYWALL ISN’T ENOUGH
Driving Reader Revenue in a Post-Cookie World

Did you know that 76% of Publishers have a paywall but only 10% report a thriving digital revenue model? Download the guide to understand the types of paywalls, paywall optimization strategies, key metrics to follow, and more!

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NOW, WHAT?
A Complete Guide of What to do After you get On-site Engagement Tools

When you engage with readers every step of the way, you turn them into loyal subscribers. Download the e-book to get 16 practical tips you can start using today!

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YOUR GUIDE TO AUDIENCE ENGAGEMENT
How Media Companies Drive Retention, Loyalty, Revenue and Trust

Download this white paper to learn about the effect of website engagement on revenue based on the findings in MIT Sloan Management Review and our data on millions of users.

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DOWNLOAD THE GUIDE
Unlock the Four Fundamentals to Improve Audience Engagement

Viafoura explores data cultivated from over 600 top media brands and explains how audience engagement is an important metric for growth.

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Download the Report
MIT Report: Turning Content Viewers into Subscribers

Using what this research dubs the “Ladder of Participation,” media organizations can convert site visitors into paying customers by prompting them to gradually increase their website engagement.

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White Paper
Build vs Buy: How to Determine the Best Solutions For Your Audience Engagement Needs

The question of whether to build a custom-made application or to buy one off the shelf has long kept both business and IT specialists up at night. And for media providers and content sites, looking to add new engagement features to your online offerings, it’s just as important.

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Ready to build a direct relationship your audience?

Contact an audience engagement specialist today