White Papers

Keep up to date on the latest in audience engagement, development and insights. The Viafoura Blog features tips, how-tos and links to our latest white papers and customer case studies.

White Paper
Build vs Buy: How to Determine the Best Solutions For Your Audience Engagement Needs

The question of whether to build a custom-made application or to buy one off the shelf has long kept both business and IT specialists up at night. And for media providers and content sites, looking to add new engagement features to your online offerings, it’s just as important.

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How Media Companies Drive Retention, Loyalty, Revenue and Trust

Download this white paper to learn about the effect of website engagement on revenue based on the findings in MIT Sloan Management Review and our data on millions of users.

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MIT Report: Turning Content Viewers into Subscribers

Using what this research dubs the “Ladder of Participation,” media organizations can convert site visitors into paying customers by prompting them to gradually increase their website engagement.

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