Enhance your users’ experience with a more social toolkit
Viafoura Personalization solutions process and activate social activity data to create an improved site experience that is personally relevant to users’ interests and commenting.
Personalization is provided with seamless, out-of-the-box tools that clients can easily add to bring tailored notifications and conversations to users. It comes from activity that is user generated and opt-in, and it’s uniquely community driven.
Quickly improve your users’ experience with off-the-shelf personalization solutions
Trays and notifications make it easier for your audience to engage with ongoing conversations that are relevant to their follows and interactions. They are templated and simple to incorporate, with no development or site changes needed.
Powered by social interactions that create personalization at a new level
Unlike purely content-driven personalization, Viafoura highlights community recommendations that stem from activity generated within Conversations and other Viafoura products.
Incorporating these elements into users notifications and feeds provides them with more engaging entry points into the community and increases overall response rates.
Generate richer, more relevant user data
Adding Personalization to your site provides even more touch points for you to add highly relevant, declarative data around the passions of your audience. Follows and likes can be combined with engagement and readership data to boost your audience segments and funnel initiatives.
Every user action is collected, categorized and assigned to user profiles and can be activated in countless ways.
Community Personalization increases retention, frequency and engagement
Notifications generated by on-site social engagement have a 3x open rate and a 4x click to site rate compared to general notifications.
Once on the site, registered users with personalized profiles and notifications activated spend up to 20x more time on site per month than the average user
Alerts & Notification Bells
Personalized Sidebar
Community Updates, social & news content feeds, user profile
Content Recommendations, Trending Articles
Features
Off-the-shelf outputs activate the experience:
- Alerts & Notification Bells
- Personalized Sidebar
- Community updates, social & news content feeds, user profile
- Browser and device push notifications
- Email alerts and marketing
- Content Recommendations, Trending Articles
- Integrate Viafoura data into existing profiles or personalization products with our raw data capabilities
Comments and replies
Custom Follows by user and author
Custom Follows by topic
Custom Follows by conversation
Social Inputs power personalization:
- Comments and replies in Conversations, Live Blogs, and Community Chat
- Sentiment derived from social activity
- Custom Follows by user, topic, conversation, and author
- Custom Mutes that hide content from selected users
- User browsing activity and content consumption
See Value through Insights
Our data analysis connects results to products and features, enabling publishers to see how personalization contributes to user segmentation and how it is driving goals when utilized.
Product insights and user profiles are easily digested in our Insights Dashboard
