Many publishers experience challenges with enticing their digital readers to elevate their relationship from casual reader to actively engaged subscriber. The Daily Herald is a publisher zealously conquering this challenge.
The Daily Herald, suburban Chicago’s largest daily newspaper, provides up-to-date breaking local and national news. While they did offer commenting to their readers via Facebook, those comments appeared on Facebook.com and not DailyHerald.com – depriving the Daily Herald of building a dialogue between their staff and their readers. By moving commenting to their property, the Daily Herald now offers a healthy and vibrant environment that facilitates community interaction.
Mark Stallings, Manager of Digital Operations at the Daily Herald, discloses “we conducted several exhaustive rounds of analysis during our search to find a replacement for our current commenting platform. We had a list of must-haves for any new commenting platform, and Viafoura was among a small group of vendors that met or exceeded our criteria. First and foremost, we wanted a vendor that placed commenting and social engagement at the core of their business. They needed to be well established, with a proven track record of delivering best-in-class solutions with the following features: reader personalization, strong moderation, simple user management, comprehensible reporting and analysis, and easy integration. After narrowing the list, we talked to other publishing company staff and industry groups to help us make the final decision.’
With Viafoura’s Conversations, Live Blogs, Community Chat, Auto-Moderation, and Full-Service Moderation, the Daily Herald will be increasing subscriber revenue, visitor’s time on site, the number of articles they read, and the number of times they return to engage with the content in a set interval.
Ensuring that the Daily Herald is successful and has an exceptional customer experience is Dalia Vainer, Viafoura’s Director of Customer Success. Dalia has the following comment regarding Viafoura’s newest partnership: “we’re excited that the Daily Herald has chosen Viafoura as its partner in community engagement! We’re looking forward to working together to create and grow a safe, moderated space that will provide peace of mind to internal teams and readers”.
